Wenting Cai Email & Phone Number

中国 上海市

• Business Strategy Management: Business strategic planning for luxury and fashion brand digital retail business development in China including omni-channel channel strategy, E-commerce strategy, merchandising strategy, digital marketing & performance marketing strategy and brand/group digitalization landscape planning to maximize business growth and full retail value chain integration.• Client Management: Key client relationship and satisfaction management, regular base communication with brand high-level management team for future strategy opportunity discussion. • Partner Relationship Management: Keep relationship with key business partnerships eg. Marketplace (Tmall/JD/RED/Tencent) to understand latest trends and utilize to client business. Lead collaboration project with Tmall/Tencent for industrial innovation and methodology consolidation.• Financial Management: Responsible for project P&L to ensure revenue growth and cost efficiency.• Team Management: Manage 70 team members across multi-function from operation to designers. Keep team co-work efficiency, vision and knowledge synchronization and empower capability improvement as “best in class”• Key Client: Tapestry Group, Coach, Acne Studio, Benetton, Altagama, etc

中国 上海

Manage luxury brand digital& E-commerce omni-channel setup and operation projects. (Tmall and Wechat focus)• Client Success Management: keep communicate with client local and global team to share latest industry and marketplace trend, initiate China E-commerce go-to market solution for brand. Communicate with different parties as global, local and group teams to understand different requirements as brand/ group China EC strategic partner to design China market landscape suitable for single brand business development and group centralize management framework from channel operation management to legacy system digital transformation. • Team Management: 10 team members as key accounts, guide and empower teams multi-stakeholders communication, project management and business requirement analysis capability.• Key Client: LVMH Group, Louis Vuitton, Fendi, Loro Piana, Celine, Givenchy, Kering Group, Bottega Veneta, Balenciaga, Alexander Mcqueen, Giorgio Armani, Valentino, etc

Manager and operate brand E-commerce and omni-channel projects. Clients mainly focus on luxury and premium brands such as La Prairie, Fresh, Bulgari.Keep understanding on E-commerce solution platforms as Demandware and Magento, and provide the strategy for Wechat platforms especially for luxury brands. Able to provide the omni-channel strategy from content communication to whole E-commerce strategy.Keep close relationship with client in daily communication and understand brand requirements accurately and efficiently.Master in Agile project management methodology, prepare the project timeline, key milestones and also control the deliverable.Provide website UI and UX design strategy according to brand DNA.Understand the infrastructure between website and different system, also design system integration and data exchange flow.Smoothly communicate with the project stakeholders as brand HQ, China team, developer team and 3rd party system providers.Team work with multi-country team member under multi-language environment.Lead the team to work on E-commerce operation including website content, product maintenance and system integration maintenance.According to brand marketing calendar, provide communication plan in digital eco-system including SEM/SEO/Social platforms, and also do the performance monitoring and analytics.

Shanghai

1.Manage official social media platforms and prepare digital communication strategies for luxury watch and fashion brands as Cartier, Roger Dubuis, Officine Panerai, Chloé, etc.2.Keep closely in touch with clients and fully understand their requirements,3.Internally brief clients' needs and smoothly cooperate with internal supporting team,4.Prepare the yearly and digital campaign pitch proposal and presentation to clients,5.Organize internal brainstorming to find an accurate and efficient strategy for client,6.Follow up the campaign preparation, H5 creative concept and production,7.Manager brand SEO and EPR communication strategy and content,8.Monitor daily or campaign performance and prepare report.

Shanghai

Organiser les activitiés du marketing et communication pour Max MaraResponsable de l’événement et de la communication des médias.Gérer les articles hebdomadaires concernant nouvelles tendances et nouveaux produits sur les médias sociaux.Gérer les contenus de presseRecueillir et évaluer la couverture médiatique

Master Of Science (M.Sc.), Marketing French Excellence

Bachelor'S Degree, Fashion Communication