Wendy Zeng Email & Phone Number

Los Angeles, Ca, Us

Brooklyn, Ny, Us

Drizzle is a full catering service focused on local sourcing and unique event production

Full service creative strategy consultancy specializing in consumer insights, brand management, creative strategy + design, and event activations for lifestyle, cannabis and disruptor DTC brands

Manage the business and contracts affiliated with Philip Morris USA, U.S. Smokeless Tobacco, and John Middleton brands in retail, wholesale, and chain accounts totaling $10-$15 million annual revenue• Analyze market trends, consumer insights, and competitive landscape to develop short and long term growth strategies for each operating company • Consult retail, wholesale, and chain account partners based on business data and industry forecasts to achieve their business goals for each tobacco category• Lead monthly meetings for a team of 7 territory sales managers providing market insights, delegating sales initiatives and setting goals and measurements to ensure effectiveness of each team member’s strategies• Identify organization and peer opportunities based on company defined competency model and create trainings to target specific growth needs on a quarterly basis for the Southern California district• Participate in all levels of university recruiting including develop recruiting strategies, attending career fair, leading student organization professional workshops and interviewing potential candidates

-Managed 35 accounts ($3-­‐5 million annual revenue) as a territory sales manager-Utilized product market trends to develop specific client based strategies within smaller markets-Drove client discussions to develop marketing programs to suit client needs and maximize value proposition• Presented original inventory management methodology to regional leadership including regional VP, currently used through the Western section• Participated in university recruiting as campus ambassador to build networks within USC and assist in all on campus recruiting events

Los Angeles, Ca, Us

•Examined scholarship databases for research publications emphasizing government-business relationship strategies to assist in drafting abstracts• Performed country and market analysis to contribute insight into developing research theses• Assisted professor in design and maintenance of online surveys and relational databases

Los Angeles, Ca, Us

-Research and analyze important legislation and policy issues at all levels of government-Assist in developing advocacy programs and strategies on major policy initiatives-Compose written communications including advocacy letters to senators, assembly members, and other organization executives on behalf of the CEO of the L.A. Chamber of Commerce-Assist staff with Chamber committee meetings, policy briefing, lobbying trips and special events-Attend meetings at L.A. City Hall, County Board of Supervisors and other agencies/elected bodies to interact with civic leaders, elected officials and community stakeholders

Assisted the management of digital advertising, social media, online editorial and e-communications on behalf of the tourism board • Assisted the design and management of marketing programs to maximize value proposition by cross-promoting the Los Angeles tourism and culinary community (i.e. DineLA, photo safari, discoverlosangeles, weekly restaurant/cultural promotions)• Developed strategies and managed execution for social media campaigns to increase online presence and optimize users engagement and leveraging relationships with LA chefs, restaurateurs, media partners and sponsors

New Braunfels, Texas, Us

Managed outsourcing operations between clients and internal resources • Managed projects by leading a team of 10 in Philippines to enhance communications across multi-functionality teams and ensure results meet client requirements and company standards • Analyzed business results and marketing ROI metrics in creating reports to share with CEO, president, cross functional teams at weekly strategy meeting• Drafted and presented business proposals to 5 clients prioritizing tasks and budget requirements• Built and managed internal marketing project to gain client and prospect engagement using self-drafted newsletters, white papers, news publication editorials, and through variety of social media platforms

Los Angeles, Ca, Us

· Created and reviewed files for MBA program applicants· Contacted alumni and maintain of alumni network website· Provided administrative support to dean and directors of admission