◎ Leading the national team to complete the performance tasks assigned by the vice president of the group, the turnover increased by 40% year on year, and the net profit was profitable.◎ Be familiar with brand communication, product effect integration and other customer needs, be able to independently conduct business communication and negotiation, and promote the implementation of project cooperation, planning, writing scheme, and ensure the implementation effect.◎ Be able to comprehensively analyze the development trend of the industry and put forward good suggestions on the company's product and market strategy.◎ Implement the company's overall strategy, organize the implementation of the group company's development strategy, explore market opportunities, and lead innovation and change.◎ Be able to maintain long-term stable relationship with customers and provide high-quality service with professional skills and attitude.◎ Be responsible for expanding and maintaining various media channels, maintain good relations, be good at media negotiation and policy cooperation, understand media rules, and establish long-term and deep business cooperation.◎ Manage and lead the team, advocate innovative ideas, give clear rewards and punishments to team members, give targeted training plans to different personnel, and strengthen the sense of belonging and achievement of core personnel.◎ Be good at building new teams, from 0 to 1, excellent team management ability..◎ Key Clients: Fotile, Tencent, Schneider Electric, CMB, Moutai, Chery motor

Management the performance marketing business, including SEM, SEO and E-commerce;Has in-depth insights of the China market and rich experience in search strategies and tactics;Lead the performance marketing team and continue driving the growth of the performance marketing business;Familiar with the tracking system, according to the data analysis to adjust the advertising tactics, media selection and consumer behavior;Lead the team to provide the high quality service to the clients.

Lead the formation of the SEM department and build up the whole search business from scratch, set up the appropriate personnel structure;Lead the team to provide customized search engine marketing solutions and control the executive team of the service, to achieve the clients' business objectives;Has build up long-term and good media relations with major search engines, familiar with the media policy and lead the negotiations with them;Customized search engine marketing strategy and direction;Report regularly with clients face to face;

According to the clients demand for performance, planning the development of search engine keyword optimization programs and strategies to optimize various industries, online advertising accounts;Search Engine account management: keyword selection, creative writing, account structure construction, production and other reports;Statistics daily consumption, make effective data analysis based on historical data account, provide weekly, monthly, etc. according to customer demand;Complete industry advertising, optimization experience periodic summary analysis of advertising effectiveness.