• Served as the core digital product owner for corporate reports and datasets across digital commerce domain, covering order management, user engagement and online journey, membership analytics, marketing performance measurement and promotion campaign tracking topics.• Managed external stakeholder relationship by undertaking business requests with underlying use cases, translating into actionable items with expected outcome, prioritizing across projects with reasonable value drops.• Co-worked with 10+ engineers to deliver digital products with high standard; consistently monitor multiple product status with Agile approach and quality control process.• Engaged in China for China Localization project (C4C) as a team, from rebuilding local data pipeline to report remediation with clear timeline and dependency across global stakeholders, to ensure smooth transition after launch.• Proficient at handling data model design, SQL usage, Tableau & Cognos design, and Jira, etc.

• Explore and study China overall eCommerce landscape (including traditional, O2O, B2B, Cross-border eCommerce)• Conduct abundant quantitative and qualitative analysis to identify category trends and shopper insights• Deliver rich fact-based insight and translate into actionable business solutions in eCommerce and digital marketing• Experience across Healthcare eCommerce brand positioning and NPD strategy, Skincare CBEC channel and portfolio prioritization, Beer online B2B landscape and trends, Digital transformation benchmarking project, etc.• Leverage Alibaba Data Bank and Strategy Center to generate data-driven insight for cosmetic brands

• Conduct social listening reports on Campaign Evaluation, New Trend, Category Learning in F&B, IMF industries.• Collaborate with internal team to innovate trend seeker systems for key accounts, to improve social efficiency.

Digital Marketing for Yves SaintLaurent- Official Platform: Create content for Brand official Wechat and Weibo content, Establish digital interactive platform on official wechat account. Maintain AI robot automatic reply with product recommendations in Wechat platform.- Social Platform: Invite KOLs to create social buzz on various platform, Design social talking angle and guideline for KOLs. Check content and regularly monitor performance. Have gone through four major campaigns, including 2017 DAZZLING LIGHT EDITION, VERNIS A LÈVRE, 2018 VALENTINES DAY, and CUSHION MONOGRAM.- Media Productions: Collaborate with Tencent and other media companies to further expose brand products and generate innovative media products.

3-month summer contract.Maintained the highest retail standard in store for customers and deliver company culture through sales.

• Analysed weekly sales figures in all department stores and provided reports to 40 store managers.• Processed orders for Sephora counters and compiled report with forecasts for future sales.• Optimized processes of managing return visit report for over 600 Brow Bar customers per month.

• Translated and updated Chanel News daily and filtered contents for internal monthly Newsletters.• Segmented loyal customers from company data base and arranged birthday gifts for elite customers.• Coordinated with the team to plan special events for customers to enjoy Chanel fashion shows.