Being in the Data Warehousing business for 25+ years, modeling and transforming data into a proper state is one of my passions.We all know in the Information Age, automatic and manually created data is usually not in the preferred format for turning it into information. Either it's too complicated or too slow - or both. Therefore, a clean and proper modeling is important for reducing errors and creating human understandable structures.All this alongside the overall architecture and automating tasks in this area is my main responsibility. Not to forget to guide colleagues, train and share my knowledge and experience.In my professional career, I spent 22 years in consulting. 10 years with a database vendor - Teradata. After that, I switched to the other side - as a Data Warehouse customer.