In 1999, I co-founded what was one of Germany’s finest online marketing agencies and digital tech companies. Based in Castrop-Rauxel, REDTREE´s focus was on serving companies with strategy and technology to get the most out of their advertising budgets. My role as CEO involved planning and establishing digital business models, leading the product/strategic vision and evangelizing digital business improvements to our clients. Within REDTREE I realized over 1.300 digital projects for clients in Germany, USA and the Netherlands. Together with my co-founder Sebastian Schipper I developed our cloud Platform loop (2008) and booyah (2016) which enabled us to become the leading provider for Sales, Digitalization and Ad-Tech in the German energy market with more than 45 successful market launches and over 2 Mio. acquired customers. After 20 years of operations I left REDTREE in 2019 to focus on the development of cloud solutions for future demands and digital enterprise ecosystems. Today my Company WeRobot tends to our clients with a service offer that goes far beyond digital. At WeRobot we are fascinated by technology, devoted to perfection and obsessed with quality. This couples our dedication to professionalism and precision is our commitment to clients.