Why is it easy to book Beyonce in London but harder with all the 1000 of things around you? We're building a unified system for the experience economy – a growing trillion market. Our platform makes it easier to start, run, and grow business. We boost our customers sales up to +100%, with strong unit economics and a strong roadmap ahead.

As a Principal at Strategic Design Lab I initiate, oversee and lead digital transformation projects at C-level. • Industry focus: Automotive, Retail, Health, Cities • Key skills: design leadership; strategic planning; client stewardship; client presentations; team leadership, provide expertise in design theory, design thinking, and digital innovation

Helping companies:– better understand how digital platforms, technologies and organization can bring transformational products to market.– conceptualize, direct, and design intuitive and powerful digital products. From international corporations, distinguished agencies and disruptive startups including strategic projects in automotive, health care, banking – to new digital learning and next gen shopping. Volvo Cars, LG, Veryday, Microsoft, Serendipity Innovations, Coursio, Ericsson.

Startup venture into food as service. Set up, oversaw and lead the Experience Design across Linas Matkasse markets in Finland, Sweden, Norway, Denmark and Holland – including all external digital touch points for customers (mobile apps, desktop, web), as well as all internally developed business tools for our departments like Logistics, Menu, and Driver app.

Lead Architect of Volvo next generation user interface platform. Infotainment. Development of Volvo user experience vision, software strategy and roadmap for Car 2.0. Also forming Volvo interaction design language and directing Volvo in-car user experience for Show cars. UX lead on products, interfaces and services such as Park-assist, Heads-Up, Shift-by-Wire.

Swedens first real co venture agency where interaction technology crossed with design. With blood, sweat and tears, grew client base and employees fast. For clients big and small. Now headed by Emma and Joel to acclaim on both product development and growth.