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Werner Barth Email & Phone Number

President Combustibles Category and Global Combustibles Marketing at Philip Morris International
Location: Lausanne, Vaud, Switzerland 10 work roles 1 school
1 work email found @pmi.com LinkedIn matched
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Current company
Philip Morris International
Role
President Combustibles Category and Global Combustibles Marketing
Location
Lausanne, Vaud, Switzerland
Company size
63253 employees

Who is Werner Barth? Overview

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Werner Barth is listed as President Combustibles Category and Global Combustibles Marketing at Philip Morris International, a company with 63253 employees, based in Lausanne, Vaud, Switzerland. AeroLeads shows a work email signal at pmi.com and a matched LinkedIn profile for Werner Barth.

Werner Barth previously worked as President Combustibles Category & Global Combustibles Marketing at Philip Morris International and Senior Vice President Commercial at Philip Morris International. Werner Barth holds Master'S Degree, Business Economics from Ludwig Maximilian University, Munich, Germany.

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Email format at Philip Morris International

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{first}.{last}@pmi.com
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Profile bio

About Werner Barth

As President Combustibles Category & Global Combustibles Marketing at Philip Morris International (PMI), I am proud to be part of the senior leadership team driving PMI’s historic business transformation to deliver a smoke-free future.I am often asked how does PMI, and myself as the head of the combustibles category, reconcile our work to remain competitive in the cigarette market with our commitment to a smoke-free future. And the answer to this is clear. Maintaining our competitive position is critical, as it best positions us to significantly accelerate our smoke-free journey, achieving our financial and non-financial targets over the next several years. The extensive commercial and distribution infrastructure of our traditional tobacco business provides an effective platform from which to launch our smoke-free products at scale, and enables us to engage more adult smokers about the benefits of switching to better alternatives. Prior to stepping to this role, I held the position of Senior Vice President Commercial, focusing on expediting the global deployment of PMI’s smoke-free products — which offer a better alternative for the millions of men and women who would otherwise continue to smoke— while achieving scale across 70 markets, accelerating progress toward a world without cigarettes. In practice, this means a focus on consumer centricity is absolutely key, and —by extension— ensuring that the workplace is reflective of the world’s broad diversity.In my 30 years with PMI, starting out as a sales rep, progressing into various roles with increased responsibility in business planning, marketing and sales, and general management, I have learned that hard work and intentionally leading with empathy, inclusivity, and humility are fundamental drivers for business success— and that is why they are hallmarks of my leadership style. Outside of work, as a proud husband and father of four children, I get tremendous energy from spending time with my family. And, as the world shifts toward remote work amid the new normal, I have seen firsthand how greater flexibility can support greater work-life balance—something, I believe, will be a game-changer in the future. Follow @InsidePMI to learn more about the company’s transformation or click here to learn about careers at PMI.

Listed skills include Leadership, Business Planning, International Markets, Diversity And Inclusion, and 11 others.

Current workplace

Werner Barth's current company

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Philip Morris International
Philip Morris International
President Combustibles Category and Global Combustibles Marketing
Lausanne, VD, CH
Website
pmi.com
Employees
63253
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10 roles · 34 years

Werner Barth work experience

A career timeline built from the work history available for this profile.

Senior Vice President Commercial

Current
Philip Morris International

Lausanne, CH

As senior vice president commercial at PMI, in addition to accountabilities for our combustible business, I am highly involved in accelerating PMI’s historic business shift toward smoke-free products. Along with my team, I oversee the end-to-end deployment of our smoke-free products across the company’s global operating footprint and ensure seamless.

2018 - Present ~8 yrs 4 mos

Senior Vice President, Marketing & Sales

Philip Morris International

Lausanne, CH

Taking on the role as senior vice president, marketing & sales, I joined PMI’s senior management team in 2015, responsible for PMI’s combustible portfolio. Here, my team and I focused on supporting markets across PMI’s global operating footprint to retain PMI’s leadership in the category while generating substantial efficiencies to sustain strong.

2015 - 2018 ~3 yrs

Managing Director, Philip Morris Germany & Austria

Philip Morris Gmbh (Pmg)

Gräfelfing, Bavaria, DE

After four years in the Benelux cluster, I returned to Germany as managing director (MD) for Philip Morris (PM) Germany and Austria—one of PMI’s largest markets. During my tenure, my team accomplished what was fairly unique in anyone`s career: revamping one of the company’s most iconic brands. Using detailed consumer insights, in the space of six months we.

2011 - 2015 ~4 yrs

Managing Director, Philip Morris Benelux

Philip Morris Benelux

In 2007, I was appointed to my first general management role as managing director (MD) for Philip Morris (PM) Benelux, heading up a cluster of very diverse, highly regulated markets for tobacco products. To successfully and quickly adapt to this new environment, I had to learn new skills—notably in external affairs—in order to effectively engage with.

2007 - 2011 ~4 yrs

Sales Director

Philip Morris Gmbh (Pmg)

Gräfelfing, Bavaria, DE

After more than a decade in marketing roles, in 2004, I moved back to Germany to join the sales management team as sales director—a first for a marketer in Philip Morris (PM) Germany. This meant learning to lead a new arm of the business, learning to navigate its culture and ways of working, and managing the budget and financials for a sizeable market like.

2004 - 2007 ~3 yrs

Marketing Director

Philip Morris Spain S.L. Sociedad Unipersonal

In 2002, I moved to Philip Morris (PM) Spain as marketing director overseeing its entire portfolio of brands. During this time, my team and I grew PMI’s most iconic brand to No. 1 in the country, overtaking a local brand that had previously dominated.

2002 - 2004 ~2 yrs

Marketing/Sales Trainee Program And Various Positions In Marketing And Product Management

Philip Morris Gmbh (Pmg)

Gräfelfing, Bavaria, DE

  • I joined Philip Morris (PM) Germany in 1990 as a marketing trainee eager for real-world experience and the chance to work for a leading FMCG known for its marketing and portfolio of iconic brands. During my trainee.
  • Marketing/Sales Trainee: 1990-1992
  • Junior Brand Manager for Marlboro 1992-1994
  • Brand Supervisor for Philip Morris (the brand) 1994-1995
  • Product Manager Philip Morris Brand family 1995-1996
  • Product Manager Marlboro 1996-1997
1992 - 2002 ~10 yrs
Team & coworkers

Colleagues at Philip Morris International

Other employees you can reach at pmi.com. View company contacts for 63253 employees →

JO Jefta Onywoki Jefta Onywoki Colleague at Philip Morris International Nairobi, Nairobi County, Kenya, Kenya View → SL Stephanie Listijabudhi Stephanie Listijabudhi Colleague at Philip Morris International Surabaya, East Java, Indonesia, Indonesia View → VL Victor Lim Victor Lim Colleague at Philip Morris International WP. Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia, Malaysia View → OS Olga Silcheva Olga Silcheva Colleague at Philip Morris International Moscow, Moscow City, Russia, Russian Federation View → JP Justyna Piórko Justyna Piórko Colleague at Philip Morris International Cracow, Małopolskie, Poland, Poland View → JS Janis Skrodelis Janis Skrodelis Colleague at Philip Morris International Lausanne Metropolitan Area, Switzerland View → FM Federico Macchione Federico Macchione Colleague at Philip Morris International Milan, Lombardy, Italy, Italy View → MA Maha Aly Maha Aly Colleague at Philip Morris International Dubai, United Arab Emirates, United Arab Emirates View → SB Salman Batit Salman Batit Colleague at Philip Morris International Neuchâtel, Switzerland, Switzerland View → GC Ginevra Cardella Ginevra Cardella Colleague at Philip Morris International Palermo, Sicily, Italy, Italy View →
1 education record

Werner Barth education

  • Ludwig Maximilian University, Munich, Germany
    Ludwig Maximilian University, Munich, Germany
    Business Economics
FAQ

Frequently asked questions about Werner Barth

Quick answers generated from the profile data available on this page.

What company does Werner Barth work for?

Werner Barth works for Philip Morris International.

What is Werner Barth's role at Philip Morris International?

Werner Barth is listed as President Combustibles Category and Global Combustibles Marketing at Philip Morris International.

What is Werner Barth's email address?

AeroLeads has found 1 work email signal at @pmi.com for Werner Barth at Philip Morris International.

Where is Werner Barth based?

Werner Barth is based in Lausanne, Vaud, Switzerland while working with Philip Morris International.

What companies has Werner Barth worked for?

Werner Barth has worked for Philip Morris International, Philip Morris Gmbh (Pmg), Philip Morris Benelux, and Philip Morris Spain S.L. Sociedad Unipersonal.

Who are Werner Barth's colleagues at Philip Morris International?

Werner Barth's colleagues at Philip Morris International include Jefta Onywoki, Stephanie Listijabudhi, Victor Lim, Olga Silcheva, and Justyna Piórko.

How can I contact Werner Barth?

You can use AeroLeads to view verified contact signals for Werner Barth at Philip Morris International, including work email, phone, and LinkedIn data when available.

What schools did Werner Barth attend?

Werner Barth holds Master'S Degree, Business Economics from Ludwig Maximilian University, Munich, Germany.

What skills is Werner Barth known for?

Werner Barth is listed with skills including Leadership, Business Planning, International Markets, Diversity And Inclusion, Latin America And Canada, Sales And Marketing, Europe, and Commercial.

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