Werner G. Dopheide Email & Phone Number

Brazil

São Paulo, Brazil

• Developed and implemented company’s financial reports from scratch, identified main business indicators, and introduced company’s first budget cycle.
• Created the chart of accounts and implemented ERP system.
• Strategic and governance sparing to the CEO, proposing different courses of action and business indicators, and reassessing strategic goals and roadmap.
• Responsible for Investor Relationship.
• Implemented main commercial KPIs e.g., SoW, Costumer base contribution, Sales & Purchase Agreement cashflow stream.
• Structured company's FP&A practice and implemented Accounts Receivable & Accounts Payable processes and metrics to keep sound cashflow.

Brazil

• Business Development | Data Analysis | Financial Analysis & Modeling
• Business planning, Digital Solutions & Cost Efficiency Services.
• New business model studies & Financial modeling.
• Investment opportunities assessment and development.
• Strategic Partnership development for scalable high Tech and digital Solutions.
• Activity fields: New Business development/ Financial Planning /Digital Innovation/ Go to market & Growth strategies / Decision Science and Business Intelligence solutions.(*FORMER EXATO Partners, before partnership.

Rio De Janeiro Area, Brazil

- Created the business intelligence area providing market insights, pricing and data analysis for the company. - Developed and implemented new managerial indicators that ranged from operational to sales KPIs.- Mapped Daniel’s competitive position against competitors, share of wallet (among national and international clients) and designed go-to-market.

Rio De Janeiro Area, Brazil

Responsible for a business unit at Radix and offering consulting services / high-tech solutions to segments such as Retail (online & offline), Banking, Health, and Telecom. (ex. Shopper analytics for Retailers, Patient tracker, Corporate Online travel solution).

São Paulo / Rio De Janeiro, Brazil | Internet

Strategic consulting service for New Ventures, Innovation labs, Business Partnership and local internet operations.Activity fields: - New businesses and Go to market strategy development; - Business Intelligence, Consumer Analytics and Retail Recommendation; - eCommerce & Internet (Retailers and Manufactures) development; - Omnichannel strategies;

• eHub (eCommerce Service Provider and a company of CNOVA):
• Headed strategic consulting services for companies planning to explore the eCommerce (eHub clients): - Crafted competitive analysis, addressed market sizing studies, and Go-to-Market strategy for different sort of.

• PMO and team member of the Integration Project between Pontofrio.com and Extra.com.
• Headed B2B, Affiliate / Loyalty.- Developed partnerships with ITAU, Mastercard, and headed airlines’ Loyalty programs (Multiplus, Smiles) among other partnerships.
• Headed B2B2C Operations (Pontofrio.com & Extra.com):- Launched HP 3rd party e-store (www.lojahp.com.br).- Managed sites and hotsites for these partnerships and 3rd parties.
• Headed combined Telesales Channel Operations (Pontofrio.com & Extra.com).
• Headed the combined Wedding List Operations (Pontofrio.com & Extra.com):
• Headed the B2C Services Operations – Tech/Installation services, Extended Warranty, Digital Products (Pontofrio.com/Extra.com):

• PMO and team member of the Integration Project between Pontofrio.com and Extra.com (GPA).
• Developed and Headed B2B, Affiliate / Loyalty & B2B2C Operations (Pontofrio.com):
• Headed the B2C Services Operations – Tech/Installation services, Extended Warranty, Digital Products.
• Headed the Telesales Channel Operations (Pontofrio.com): - Responsible for Pontofrio’s telesales channel, doubling its conversion ratios within 4 months. - Led over 70 staff/sales positions.
• Headed the Wedding List Site Operations (Pontofrio.com): - Responsible for the Wedding List operation, developing campaigns and special services for the couple. - Developed CRM initiatives to improve AOV (average order.
• Headed the New Ventures & Strategic Projects area: - Created the new Pontofrio.com Services area - geek squad’s model and extended warranty. - Launched the digital product portfolio (game downloads, audible.

• Post Merger Integration (consumer goods industry) – Argentina / Brazil
• Responsible for mapping and quantifying synergy opportunities for the Sourcing and Marketing&Media areas of the merger between two global beverage companies. Market Attractiveness / Entry Strategy + Valuation (oil &.
• Led project for major Brazilian company, focused on analyzing the introduction on new distribution modal. Market Attractiveness / Entry Strategy (oil & gas industry) – US / Brazil
• Assessed ethanol supply-demand market dynamics (Brazil x Global), Brazilians competitive advantage, and the distribution and export supply chain margins in Brazil.

Rio De Janeiro, Brazil

• Entrepreneurial experience - eCommerce / Internet startup(eHUB would become a company of Pontofrio.com and CNOVA)This innitiative helped our team to found PontoFrio.com in 2008
• Incubation of a new business concept - internet service provider.
• Business strategy, business plan and valuation development.
• Roadshow for investors and prospective partners.

Oracle Partnership Member - Responsible for auditing licenses agreements for Oracle´s client base.

• Project management: Managed and implemented several projects for different industries.
• Developed new business model for ORACLE´s license auditing area (Latin America).

• Developing a new information service/product (for all market segments), that provides the customer with a tailor made report about investment options, economy, market indexes among others.
• Conducted deep study of the retail segment, mapping client profile vs. bank branch.

• Conducted a thorough analysis of the economics of a vertically integrated meat (poultry/pork) company, examining the whole value chain and identifying its main cost drivers and opportunities.
• Developed an economic model (finance/operation) to evaluate the performance of the whole value chain.

• Managed two major product categories, which correspond to 27% of SCJ’s total net sales.
• Headed three different business teams (for three strategic product launchings), researching new formulas/products with S.C.J’s R&D headquarters, creating marketing strategies, and developing new packaging for these new.
• Co-led acquisition and integration of the major brand into SCJ's portfolio, helping raise total SCJ revenue by 8%. Successfully launched the brand and presented to National sales force convention.

• Started-up the company and developed its business plan.
• Headed its financial and marketing operations, and negotiated with clients and providers.

Rio De Janeiro, Brazil

• Created a new department (diaper) by leading a business team and developing budgets and marketing and distribution strategies.
• Implemented “category management”, and developed an aggressive promotion and advertising program, leading to a growth in sales from USD 4 MM in 1992 to USD 16 MM in 1993, and than to USD 36 MM in 1995. Diaper sales.
• Increased profitability from 9% in 1993 to 16% in 1994, by reducing operation costs.
• Implemented new reposition/distribution operation, which avoided surplus/insufficient products on shelves.

Rio De Janeiro, Brazil

• Implemented new distribution process for 2 major departments (total USD 0.5 bn), increasing their sales by 5%.

Master Of Business Administration - Mba, Finance And Strategy

Activities and Societies: Exchange Program Kellogg and IESE; Consulting & Finance clubs, and Lahima Association, Co-leader of GIM-Russia.

Postgraduate, Business Administration And General Management

- Selected by the board of directors of Lojas Americanas to participate at this executive program, along with other 16 employees..

Bsc, Engineering

(Military Institute of Engineering - Top 3 Engineering school in Brazil) - Promoted to First Lieutenant of the Brazilian Army in August.

Prep-Course (Ime/Ita)

High School

Elementary School / Middle School