BACKGROUND OVERVIEW:• Highly entrepreneurial senior executive with over 20 years of progressive experiences in on/offline retailing, consulting, brand mgnt & marketing, investment project assessment, and business development. • Engineering degree from IME (top 3 school in Brazil) and with Master in Management degree in Strategy and Finance from Kellogg School of Management (Northwestern University).• Strong financial skills and strategic acumen, with solid experience to analyzing investment decisions, mentoring/coordinating startups, and financial modeling,• Comfortable in analyzing data for decision making and improving Business Intelligence.• Founded/co-founded and managed several B2B/B2C companies within technology and service fields: Pontofrio.com & CNOVA, Onnix, WGD Sistemas (ORACLE Partnership Member); CNOVA, part of Groupe Casino, became top 2 ecommerce operation in Brazil in 2010.• Highly experienced in multidisciplinary projects earned at S.C. Johnson Wax, CNOVA (Pontofrio.com, Extra.com, CasasBahia.com), and consulting companies such as Accenture and Booz Allen. Led small and large teams (up to 100 employees). • Wide network with C-level & senior executives across several industries, ready to develop new business opportunities.• Over 10 years in retailers such as Lojas Americanas, PontoFrio.com and CNOVA. 6 years in strategic and marketing key roles at multinational and Brazilian firms. Strong knowledge of e-commerce b-models and digital solutions. • Entrepreneur, analytical, self-directed, articulated, strategic thinker. Capable of blending strategic planning with implementation.• Brazilian and German citizenship.INTERESTS: • Investment Projects • High-Tech Solutions / Innovation / Data Analytics.• New Business Development projects.• Mentorship and Board member.• Go-to-market projects.• eCommerce & retail operations.• Artificial Intelligence.INTERNATIONAL EXPERIENCE • US (Chicago/Evanston) for 2 years, during MBA;• Spain (Barcelona), exchange program between IESE Business School and Kellogg (MBA);• Argentina (Buenos Aires), with Accenture during a Post Merger Intergration project at InBev/Quilmes;• Germany (Freiburg), exchange program during high school;• Russia (Moscow/St Petersburg), project trip during MBA program, along with other 20 students, for the Global Initiative in Management (GIM) class;
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CfoSupply4MedBrazil
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CfoSupply4Med May 2022 - PresentSão Paulo, Brazil• Developed and implemented company’s financial reports from scratch, identified main business indicators, and introduced company’s first budget cycle.• Created the chart of accounts and implemented ERP system.• Strategic and governance sparing to the CEO, proposing different courses of action and business indicators, and reassessing strategic goals and roadmap.• Responsible for Investor Relationship.• Implemented main commercial KPIs e.g., SoW, Costumer base contribution, Sales & Purchase Agreement cashflow stream. • Structured company's FP&A practice and implemented Accounts Receivable & Accounts Payable processes and metrics to keep sound cashflow.• Developed business modeling analysis for several new investment or new business initiatives.
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Angel Investor And MemberUrca Angels Jul 2024 - Present -
Partner & FounderOnnix Partners Jan 2018 - PresentBrazilBusiness Development | Data Analysis | Financial Analysis & Modeling • Business planning, Digital Solutions & Cost Efficiency Services.• New business model studies & Financial modeling.• Investment opportunities assessment and development.• Strategic Partnership development for scalable high Tech and digital Solutions.• Activity fields: New Business development/ Financial Planning /Digital Innovation/ Go to market & Growth strategies / Decision Science and Business Intelligence solutions.(*FORMER EXATO Partners, before partnership restructuring) -
Director Of Business Intelligence, New Ventures & M&ADaniel Legal & Ip Strategy Mar 2016 - Dec 2017Rio De Janeiro Area, Brazil- Created the business intelligence area providing market insights, pricing and data analysis for the company. - Developed and implemented new managerial indicators that ranged from operational to sales KPIs.- Mapped Daniel’s competitive position against competitors, share of wallet (among national and international clients) and designed go-to-market strategy (hunting and farming clients).- Launched Daniel’s new brand – “Daniel Legal & IP Strategy”.- Developed and led “Daniel BIG 2020”, a two-day strategic corporate event that aimed to redesign Daniel’s value proposition, preparing it for the future. This event was preceded by a three-week prep-period where I facilitated six multifunctional teams that had to reassess Daniel’s six main services lines.- Developed and launched Daniel’s new corporate website.- Led acquisition project to increase fims’s size by 60%, negotiation with target shareholder, conducting due dilligence and modeling outcome scenarios ( Financially and Strategically). -
Business Unit Director, Software SolutionsRadix Engenharia E Software Aug 2014 - Mar 2016Rio De Janeiro Area, BrazilResponsible for a business unit at Radix and offering consulting services / high-tech solutions to segments such as Retail (online & offline), Banking, Health, and Telecom. (ex. Shopper analytics for Retailers, Patient tracker, Corporate Online travel solution). -
Managing Partner, Ecommerce / Omnichannel / Market IntelligenceOmni 2.0 - Management Consulting & Business Intelligence Aug 2011 - Aug 2014São Paulo / Rio De Janeiro, Brazil | InternetStrategic consulting service for New Ventures, Innovation labs, Business Partnership and local internet operations.Activity fields: - New businesses and Go to market strategy development; - Business Intelligence, Consumer Analytics and Retail Recommendation; - eCommerce & Internet (Retailers and Manufactures) development; - Omnichannel strategies;
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Co-Founder Of Cnova (Pontofrio.Com + Extra.Com + Casasbahia.Com) & Director E-Commerce ConsultingGpa Aug 2010 - Aug 2011eHub (eCommerce Service Provider and a company of CNOVA):• Headed strategic consulting services for companies planning to explore the eCommerce (eHub clients): - Crafted competitive analysis, addressed market sizing studies, and Go-to-Market strategy for different sort of industries (from regular consumer goods to insurance). - Successfully articulated the new business’ vision throughout the C-level executives and board members. - Developed financial models for the new channel's operation. - Developed product concept and navigation experience for online operation that better suited each client and industry needs. -
Co-Founder Of Cnova & Director, B2C Services /Telesales / Affiliate & B2B / B2B2C StoresGpa Jun 2009 - Oct 2010• PMO and team member of the Integration Project between Pontofrio.com and Extra.com.• Headed B2B, Affiliate / Loyalty.- Developed partnerships with ITAU, Mastercard, and headed airlines’ Loyalty programs (Multiplus, Smiles) among other partnerships.• Headed B2B2C Operations (Pontofrio.com & Extra.com):- Launched HP 3rd party e-store (www.lojahp.com.br).- Managed sites and hotsites for these partnerships and 3rd parties. • Headed combined Telesales Channel Operations (Pontofrio.com & Extra.com).• Headed the combined Wedding List Operations (Pontofrio.com & Extra.com):• Headed the B2C Services Operations – Tech/Installation services, Extended Warranty, Digital Products (Pontofrio.com/Extra.com):• Headed the B2C Services unit: Extended warranty services and Digital Products portfolio .
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Co-Founder Of Pontofrio.Com (Currently Part Of Via) / Director New Ventures & Strategic ProjectsPontofrio.Com Mar 2008 - Aug 2009• PMO and team member of the Integration Project between Pontofrio.com and Extra.com (GPA).• Developed and Headed B2B, Affiliate / Loyalty & B2B2C Operations (Pontofrio.com):• Headed the B2C Services Operations – Tech/Installation services, Extended Warranty, Digital Products.• Headed the Telesales Channel Operations (Pontofrio.com): - Responsible for Pontofrio’s telesales channel, doubling its conversion ratios within 4 months. - Led over 70 staff/sales positions.• Headed the Wedding List Site Operations (Pontofrio.com): - Responsible for the Wedding List operation, developing campaigns and special services for the couple. - Developed CRM initiatives to improve AOV (average order value) and conversion. - Developed specific email campaigns following couple pre-marriage needs.• Headed the New Ventures & Strategic Projects area: - Created the new Pontofrio.com Services area - geek squad’s model and extended warranty. - Launched the digital product portfolio (game downloads, audible audio-books, digital photos prints). • PMO: Managed the “go live” project of the new Pontofrio.com operation (100% independent business).** Pre-deal (03/08 - 08/08): Developed presentation/valuation for road-show to Globex's board (Ponto Frio Holding) and investors for fund raising. -
Manager - StrategyAccenture Aug 2006 - Jan 2008Post Merger Integration (consumer goods industry) – Argentina / Brazil• Responsible for mapping and quantifying synergy opportunities for the Sourcing and Marketing&Media areas of the merger between two global beverage companies. Market Attractiveness / Entry Strategy + Valuation (oil & gas industry) – Brazil• Led project for major Brazilian company, focused on analyzing the introduction on new distribution modal. Market Attractiveness / Entry Strategy (oil & gas industry) – US / Brazil• Assessed ethanol supply-demand market dynamics (Brazil x Global), Brazilians competitive advantage, and the distribution and export supply chain margins in Brazil. -
EntrepreneurEhub Sep 2004 - Aug 2006Rio De Janeiro, BrazilEntrepreneurial experience - eCommerce / Internet startup(eHUB would become a company of Pontofrio.com and CNOVA)This innitiative helped our team to found PontoFrio.com in 2008• Incubation of a new business concept - internet service provider.• Business strategy, business plan and valuation development.• Roadshow for investors and prospective partners. -
Managing Director/FounderWgd Monitoramento De Sistemas (Oracle Partnership Member) Feb 2003 - Mar 2005Oracle Partnership Member - Responsible for auditing licenses agreements for Oracle´s client base.
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Senior ManagerApel Consultoria Apr 2002 - Mar 2003• Project management: Managed and implemented several projects for different industries.• Developed new business model for ORACLE´s license auditing area (Latin America).
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Senior ManagerBankboston Sep 2000 - Apr 2002• Developing a new information service/product (for all market segments), that provides the customer with a tailor made report about investment options, economy, market indexes among others.• Conducted deep study of the retail segment, mapping client profile vs. bank branch. -
Associate (Summer Job)Booz & Company. Jun 1999 - Sep 1999• Conducted a thorough analysis of the economics of a vertically integrated meat (poultry/pork) company, examining the whole value chain and identifying its main cost drivers and opportunities.• Developed an economic model (finance/operation) to evaluate the performance of the whole value chain. -
Brand ManagerCeras Johnson (S.C. Johnson Wax) May 1997 - Aug 1998• Managed two major product categories, which correspond to 27% of SCJ’s total net sales.• Headed three different business teams (for three strategic product launchings), researching new formulas/products with S.C.J’s R&D headquarters, creating marketing strategies, and developing new packaging for these new products.• Co-led acquisition and integration of the major brand into SCJ's portfolio, helping raise total SCJ revenue by 8%. Successfully launched the brand and presented to National sales force convention. -
Founder-PartnerUnifocus Confecção (Clothing Business) May 1995 - Apr 1997• Started-up the company and developed its business plan.• Headed its financial and marketing operations, and negotiated with clients and providers.
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Senior BuyerLojas Americanas S.A. Jan 1993 - Apr 1995Rio De Janeiro, Brazil• Created a new department (diaper) by leading a business team and developing budgets and marketing and distribution strategies.• Implemented “category management”, and developed an aggressive promotion and advertising program, leading to a growth in sales from USD 4 MM in 1992 to USD 16 MM in 1993, and than to USD 36 MM in 1995. Diaper sales market share boosted from 5% to 32% in 10 months, outselling the biggest competitor and becoming the market leader.• Increased profitability from 9% in 1993 to 16% in 1994, by reducing operation costs.• Implemented new reposition/distribution operation, which avoided surplus/insufficient products on shelves. -
Trainee (Buyer)Americanas S.A. Jan 1992 - Jan 1993Rio De Janeiro, Brazil• Implemented new distribution process for 2 major departments (total USD 0.5 bn), increasing their sales by 5%.
Werner G. Dopheide Education Details
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Finance And Strategy -
Business Administration And General Management -
Engineering -
Colegio Princesa IsabelPrep-Course (Ime/Ita) -
Colegio ImpactoHigh School
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Escola Alemã Corcovado - Deutsche Schule Rio De JaneiroElementary School / Middle School
Frequently Asked Questions about Werner G. Dopheide
What company does Werner G. Dopheide work for?
Werner G. Dopheide works for Supply4med
What is Werner G. Dopheide's role at the current company?
Werner G. Dopheide's current role is CFO.
What schools did Werner G. Dopheide attend?
Werner G. Dopheide attended Northwestern University - Kellogg School Of Management, Coppead Ufrj, Instituto Militar De Engenharia, Colegio Princesa Isabel, Colegio Impacto, Escola Alemã Corcovado - Deutsche Schule Rio De Janeiro.
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