Experienced Tasting Room and Hospitality Manager with a demonstrated history of working in the wine and spirits industry. Skilled in Sales, Wine Tours, Food and Beverage Management, Wine, and Marketing Strategy. Strong operations professional with a Level 3 Award in Wine focused in Wine Steward/Sommelier from Wine & Spirit Education Trust.
Muratie Wine Estate (Pty) Ltd
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Food And Beverage ManagerMuratie Wine Estate (Pty) Ltd Sep 2023 - PresentStellenbosch, Western Cape, South AfricaOverseeing the hospitality department of Muratie Wine Estate, ensuring all aspects of the food and beverage operations, restaurant and wine tastings. Responsible for exceptional experiences that incorporates the core values of Muratie such as world class wines, authentic meals and historical significance.Applying strategic planning to enhance guest experiences by incorporating training and mentoring of staff. Responsibilities includes but not limited to:Daily operations of tasting room and restaurantPlanning and overseeing functions and VIP groupsSale projections and stock controlMenu planning and wine pairingsGuest accommodation management - check in and check out
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Tasting Room ManagerWaterford Estate Dec 2020 - Sep 2023Stellenbosch, Western Cape, South AfricaOverseeing operation of tasting room and SALT restaurant facility;Supervising two floor managers and thirty tasting room advisors to ensure smooth running of the tasting room and restaurant department;Training and facilitation of new staff members (wine education and restaurant service);Generate positive work morale and teamwork to increase sales figures.;Reporting on daily, monthly and yearly sales and visitor numbers to COO and Financial Manager;Monitoring and controlling daily cash-ups and sales;Liaison with restaurant owners and facilitate a bridge the two companies to ensure premium overall guest experiences;Sales and stock projection;Assisting and managing events and corporate functions (e.g., weddings and year end functions); andHosting VIP and international delegates. -
Guest Relations And Tasting Room ManagerMorgenster Wine And Olive Estate Mar 2017 - Nov 2020Somerset West Area, South Africa• Guest Relations Managero Liaison with print media publicationso Building relationships with tourism establishmentso Liaison with VIP guestso Organising of events and functionso Managing client enquiries, complaints, and requests• Tasting Room Managero Staff management and performance measuremento Educational wine and olive oil tastingso Staff and waiter trainingo Assisting with marketing strategy and saleso Stock control and stock takeo Profit and Loss managemento Food Costing and planningo Ensuring hygiene protocols are in place and adhered to -
Sales Manager And Brand AmbassadorZandvliet Wine Estate Feb 2014 - Feb 2017Ashton, Western CapeBrand Ambassador & Social Media Marketing ManagerRegional Sales Manager for Western Cape, Garden Route, Eastern Cape and KwaZulu-NatalLiaison with Key Resale Clientele & DistributorsEvent Coordinator & Festival ManagementCorporate / Private Wine Tastings & Food PairingsWine Staff & Waiter TrainingWine Functions & National Wine Shows Representative
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Tasting Room And Food & Beverage ManagerMulderbosch Vineyards (Pty) Ltd Nov 2012 - Feb 2014StellenboschConsulting Social Media StrategistTasting Room & Restaurant ManagerBudgeting & Stock ControlFood & Beverage ManagerFood & Wine PairingsClient LiaisonsStaff Training
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Brand Ambassador And Tasting Room ManagerHaskell Vineyards And Dombeya Wines Apr 2010 - Nov 2012Stellenbosch, South AfricaManaging the tasting room and cellar door salesConducting wine club and corporate wine tastingsContent & Social Media Manager:- Twitter- Facebook- Dombeya & Haskell Monthly Newsletter- Dombeya & Haskell Website ContentFood and Wine PairingsWine Tasting and SalesTailored Wine Education ProgramEstablishing Client Membership Programs
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Wine Administration And Restaurant Floor ManagerLa Petite Ferme Oct 2005 - Apr 2010FranschhoekHuman Resource ManagementFacilitating salary and wage payments.Restaurant Floor ManagerConducting Wine sales, wine tours and tastings.Cellar administration (SAWIS, Department Agriculture Wine Online)Exports and LogisticsAssisting with wine productionWine stock control
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Assistant Tasting Room ManagerVergelegen Estate Apr 2004 - Apr 2005Somerset West Area, South AfricaAssisting the Manager of the tasting room.Wine salesCellar toursWine tastingCash up and bankingStock control
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Tour GuideBoundless Journeys Mar 2003 - Mar 2004Somerset West1st placement after college. Responsibilities included: Planning tour packages (specialising in golf and wine tours) Wine and Historical Tours in and around StellenboschShuttle transports for private clients as well as DOC (Department of Communication)Company was bought by Neil's Transfers
Werner Els Education Details
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Wine Steward/Sommelier -
Internet Marketing -
Boland College StellenboschTourism
Frequently Asked Questions about Werner Els
What company does Werner Els work for?
Werner Els works for Muratie Wine Estate (Pty) Ltd
What is Werner Els's role at the current company?
Werner Els's current role is Food and Beverage Manager Muratie Wine Estate.
What schools did Werner Els attend?
Werner Els attended Wine & Spirit Education Trust, University Of Cape Town, Boland College Stellenbosch.
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