Después de mi incorporación al equipo de Cheil Centroamérica como Director Creativo Digital, paso a la dirección general creativa de la agencia para toda la región (Centroamérica, El Caribe, Ecuador y Venezuela). En cargado de la adaptación, desarrollo de conceptos creativos para todas las divisiones de productos Samsung. Además, ejecutar el proyecto de integración de los departamentos de la agencia, para la ejecución de trabajos digitales, experiencias de marca, punto de venta y ATL.

Desarrollo de las campañas digitales regionales y adaptación de campañas globales de todas las divisiones de Samsung para Centroamérica, El Caribe, Ecuador y Venezuela. Manejo del equipo creativo de diseño y animación digital, así como la coordinación de producciones locales.

Como parte de la transformación de uno de los grupos de comunicaciones más importantes de la región, paso de ser Director Creativo de P4 Ogilvy a Director Creativo de Star5. Dentro de mis responsabilidades está la supervisión creativa de dos equipos de trabajo, manejando directamente más de 13 reconocidas marcas (Copa Airlines, Toyota Ricardo Perez SA, Estrella Azul, Grupo Tzanetatos, Metro de Panamá, Banco Azteca, CocaCola Femsa, Pacto del Bicentenario, Restaurantes PioPio, entre otras)

For 5 years, I was responsible for all Claro ATL, BTL and digital communications, leading and directly supervising a 10 people team for the agency’s most important account. In 2019, I was made responsible for the agency’s largest creative team, creating and supervising communications for Toyota, Novey, Cochez, Teletón 20-30, CocaCola Femsa, among other brandssimultaneously. I constantly participate in special projects.

Creating and supervising ATL campaigns for Cerveza Atlas, the country’s biggest beer brand at the time.

Responsible for creating regional campaigns for Copa Airlines in North, South and Central America. Also, working in special projects for Ford Panama, Royal Casinos, Raffiné (clothing brand).

While doing a MA in United Kingdom, I participated remotely on projects for La Cancha Venezuela and it’s accounts: Cerveza Atlas and Pinturas Pinco.

Developing creative concepts to solve the communication needs of the clients participating directly in every stage of the project, from the marketing brief to the execution in each media. Achievements:• Achieved first place in ANDA young creative competition (the most important recognition to new creative talents in Venezuela)• Reached third place in Creative Circle of Venezuela young creative competition• Contributed to being the 4th most creative agency of Venezuela for two consecutive years• Obtained Senior Creative role leading a group of 5 people • Received three short list in Ojo de Iberoamérica (the most important regional award)• Worked beside clients like Polar Light (beer brand), CANTV (Internet broad band service provider), Empire Moto (Motorbike brand) and Subway (food chain), all of them leaders in their category in Venezuela• Received gold, silver and bronze recognitions in ANDA Awards (Advertisers National Association Awards) for different campaigns

Creating new concepts for the client adapted to the local market. Achievements:• Achieved the TV Grand Prix given for the customer ANDA 2007 (the most important recognition for a TV spot based on the audience opinion)• Participated in the creative group of Coca-Cola Venezuela as exclusive copywriter• Worked beside international brands like Coca-Cola, Gillette, Duracell and Oral-B

Creating copies to adapt the campaigns of our clients to each media.