Michelle Werner Email & Phone Number

Islandia, New York, United States

In this dynamic role, I develop and execute high-impact marketing campaigns for Festo’s process automation products, primarily directed at the food and beverage space and eight industry sub-segments. This role also entails collaborating with 50 US and Canadian distribution partners on the full-scale planning and execution of coordinated marketing strategies and campaigns as well as approximately 20 non-F&B industry segment campaigns.As Senior Marketing Specialist, I am accountable for planning and developing content in adherence with brand guidelines for multiple marketing assets including social media, search engine advertising, SEO, direct mail campaigns, website, brochures, email, and print/digital ads. Additionally, I develop our social media strategy (Facebook, Twitter, LinkedIn) and assist in email marketing conception, creation, and deployment using Act-On and Eloqua.Additional responsibilities include content creation for marketing automation, analyzing marketing data, media relations, and planning and executing Festo’s annual National Distribution Meeting.

New York Alumnae Chapter

New York Alumnae Chapter

New Hyde Park, New York, United States

Collaborating with the Ambulatory Electronic Health Record (EHR) operations team and subject matter experts, I developed and maintained content including operational policies, announcements, training sessions, and educational materials. During my tenure, I established a foundational team style guide for the Ambulatory EHR Team and was able to improve and expand communication efforts by polling focus groups.

Melville, New York, United States

In 2006, I was promoted to Marketing Manager with accountability for international marketing efforts covering the United States, United Kingdom, Germany, and Singapore.Working closely with the product management team, I created launch plans for new products or the latest software versions. I also created the company’s yearly marketing campaigns and worked with a cross-functional team to design yearly theme and printed collateral.In this role, I supported a 51% increase in tradeshow leads by managing a cross-functional redesign of the company's tradeshow booths.

Melville, New York, United States

East Northport, New York, United States

Master Of Business Administration - Mba, Marketing

Bachelor Of Arts - Ba, Special Studies, Music Business

Activities and Societies: Sigma Alpha Iota, Business Club, University Chorus, All College BandConcentration in Marketing & Promotions

Education record