Werner Strydom Email & Phone Number

Cape Town Area, South Africa

Technical sales representative for Sewing & Technical Threads. Achieving sales targets and growth through: excellence in service standards, managing the budgets, product development /training, implementing goals & objectives, maintaining our current customer base whilst garnering new clients.Visiting Key Accounts on a monthly basis.Maintain existing customer base through various sales activities.Technical visits where necessary or on request provide technical adviceMachine advice & basic spot checks for clients Assesses competitors by analyzing and summarizing competitor information and trends.Develops sales opportunities by researching and identifying potential accounts.Develop, identify and secure all relevant direct sales opportunities.Make cold calls to new and existing customers to explore business opportunities.Generate product or service interest for customers by providing them benefits information.Identify decision makers within an organization and endeavor to speak to them.Make follow up calls to customers who have shown interest during initial contact.Manage pre-calling planning activities such as call opening, relay of product information and call closing.Anticipate questions that may be asked during phone calls or physical meetings and prepare for them by employing effective answering techniques.Analyze sales trends and competition information and tailor unique sales approach to ensure efficacy of sales call.Developing strategic KPI focused action plans with each regional sales manager to achieve wider business targets and KPI’s.Attending & presenting at quarterly sales conferences.

Melbourne, Australia

Effectively promote the business and continuously enhance the excellent reputation of the company. Actively embrace the business purpose, philosophy and attitudes required to be successful. Report to the Sales Manager as required.• Prospect for potential new clients and turn this into increased business. • Cold call as appropriate within the market or geographic area to ensure a robust pipeline of opportunities. Meet potential clients by growing, maintaining, and leveraging your network.• Identify potential clients, and the decision makers within the client organization. • Research and build relationships with new clients. • Set up meetings between client decision makers and company’s practice leaders/Principals. • Plan approaches and pitches. Work with team to develop proposals that speaks to the client’s needs, concerns, and objectives. • Participate in pricing the solution/service. • Present an image that mirrors that of the client. • Present new products and services and enhance existing relationships. • Work with technical staff and other internal colleagues to meet customer needs. • Attend industry functions, such as association events and conferences, and provide feedback and information on market and creative trends. • Identify opportunities for campaigns, services, and distribution channels that will lead to an increase in sales. • Using knowledge of the market and competitors, identify and develop the company’s unique selling propositions and differentiators. • Ensure that data is accurately entered and managed within the company’s CRM or other sales management system. • Forecast sales targets and ensure they are met. • Understand the company’s goal and purpose so that will continual to enhance the company’s performance.

Melbourne, Australia

Effectively promote the business and continuously enhance the excellent reputation of the company. Providing customers with great service, always exceeding their expectations. Maximise profits through increasing sales and gross profit. Actively embrace the business purpose, philosophy and attitudes required to be successful. Report to the Sales Manager as required.• Prospect for potential new clients and turn this into increased business. • Cold call as appropriate within the market or geographic area to ensure a robust pipeline of opportunities. Meet potential clients by growing, maintaining, and leveraging your network.• Identify potential clients, and the decision makers within the client organization. • Research and build relationships with new clients. • Set up meetings between client decision makers and company’s practice leaders/Principals. • Plan approaches and pitches. Work with team to develop proposals that speaks to the client’s needs, concerns, and objectives. • Participate in pricing the solution/service. • Present an image that mirrors that of the client. • Present new products and services and enhance existing relationships. • Work with technical staff and other internal colleagues to meet customer needs. • Attend industry functions, such as association events and conferences, and provide feedback and information on market and creative trends. • Identify opportunities for campaigns, services, and distribution channels that will lead to an increase in sales. • Using knowledge of the market and competitors, identify and develop the company’s unique selling propositions and differentiators. • Ensure that data is accurately entered and managed within the company’s CRM or other sales management system. • Forecast sales targets and ensure they are met. • Understand the company’s goal and purpose so that will continual to enhance the company’s performance.

Cape Town Area, South Africa

Managing an embroidery portfolio.Also a technical sales representative for Sewing & Technical Threads. Overseeing 3 regional sales managers & 4 technical sales representatives to achieve the embroidery sales goals & objectives set.Achieving sales targets and growth through: excellence in service standards, managing the budgets, product development /training, implementing goals & objectives, maintaining our current customer base whilst garnering new clients.Visiting Key Accounts on a monthly basis.Maintain existing customer base through various sales activities.Technical visits where necessary or on request provide advice onMachine advice & basic spot checks for clients Assesses competitors by analyzing and summarizing competitor information and trends.Develops sales opportunities by researching and identifying potential accounts.Develop, identify and secure all relevant direct sales opportunities.Make cold calls to new and existing customers to explore business opportunities.Generate product or service interest for customers by providing them benefits information.Identify decision makers within an organization and endeavor to speak to them.Make follow up calls to customers who have shown interest during initial contact.Manage pre-calling planning activities such as call opening, relay of product information and call closing.Anticipate questions that may be asked during phone calls or physical meetings and prepare for them by employing effective answering techniques.Analyze sales trends and competition information and tailor unique sales approach to ensure efficacy of sales call.Developing strategic KPI focused action plans with each regional sales manager to achieve wider business targets and KPI’s.Facilitating monthly Skype meetings & reporting with company CEO and partners in Germany. Attending & presenting at quarterly sales conferences.

Brackenfell

Responsible for planning various health & beauty and home shopping campaigns on a monthly basis. This involves:- Managing procurement of suitable merchandise that ties into the various monthly campaigns.- Briefing creative department/studio with the clear vision of creating successful campaigns. It consists of an in-house production studio with a team of copy writers, graphic designers and traffic controller. - Stock managing with various suppliers locally and internationally.- Analysis, forecasting and planning of monthly direct marketing campaigns by way of statistical reports.- Making sure that the copy writers have the tools in order to write strong sales copy. Nice copy does not mean the product would sell. - Report back and provide various suggestions on results of monthly campaigns to CEO and Marketing Director of company. - To meet or exceed sales and profitability targets whilst managing costs.- To develop and implement direct mail plans that include testing (lists, creative, market segmentation, timing, offers). - Management of associated budgets. - Work closely with staff members of other departments to ensure successful execution of campaigns.- Research and initiate new creative approaches to list selection and campaigns. - Maintain a constant link between company and customer through various channels.

Epping Industria

Market Manager (Marketing & Data Management) - Japan, Canada - April 2008 – Present• Managing a team of Marketing consultants for Japan in Canada i.e. plan goals & objectives, managing tasks, weekly telephone conferences.• Attending and presenting conferences abroad and locally on an annual basis in order to do strategy planning for year ahead.• Working together with consultants in Japan in order to grow market and implementing new campaigns.• Forecasting budgets, mail qty’s, profits & response rates for the year ahead.• Analysis, forecasting and planning of all monthly direct mailing campaigns into the Japan & Canada.• Close analysis of markets by way of statistical reports to ensure constant profitability of campaigns.• Negotiating with List Owners via the List Brokers on pricing of rental of files and net deals.• Prepping of artwork for Creative Studio for all mailings.• Proofing reading all campaigns.• Constant liaison with Production Team to ensure that all campaigns meet deadlines.• Ensuring that Production is striving for best pricing in terms of executing the campaigns.• Constant striving to implement all of the annual Objectives planned for in the Japan & Canadian market.

Epping I

- Creative briefing and brainstorming with marketing director & product manager.- Implementation of creative and production from that point forward.- Briefing and direction of creative, writing product copy, proof reading for upcoming catalogues.- Photography: creative direction, sourcing models, locations and props.- List sourcing from list brokers and internal database mailings- Print production: repro, printing of leaflets, envelopes, packaging labels, laser printing, mail room etc.- Timing schedules, to execute campaigns on required dates.- Cost Control for all campaigns with respect to creative, photography, repro, print, laser room, mail room. - Briefing operations staff on marketing activities- Monitoring of SA competitors’ marketing activities, as well as keeping a library of worldwide catalogues and marketing material.- Co-ordinate prize giving functions for all major prize winners on annual basis. This includes arranging prizes, travel and hotel arrangements for all winners and working together with media & photographers.- Annual and monthly budget forecasting. - Completed on average 70 campaigns per annum.

Education record

High School, Technical