Werner Baron Email & Phone Number

Redmond, WA

Own the BI systems for the Microsoft Casual Games business within Microsoft Global Publishing. Activities include the development and design of all reporting systems, dashboards, and related data stewardship. Specializing in SQL Server development, and management of data ingestion pipelines.

Sammamish, WA

Provided expertise in designing and maintaining business intelligence dashboards and data ingestion processes for a large multinational software company.

Redmond, WA

• Owned the P&L and Monthly Business Reviews for Xbox LIVE Entertainment (XBLE) Applications, the leading platform for the delivery of digital content in the Living Room
• Subject matter expert for all metrics associated with XBLE Applications
• Working with internal business users, translated their requirements to create the analytic solutions to track the set of Key Performance Indicators related to the XBLE portfolio, incorporating data from a variety of.
• Developed custom reporting tools and cadence for internal business communications
• Leveraging years of business experience as well as expert proficiency in Excel/PowerPivot, was able to glean insights in performance data to develop the forecasting methodology to prioritize application portfolio.
• Managed all Business Policies related to XBLE Applications

Redmond, WA

• Fielded all incoming commercial inquiries regarding Kinect for Xbox 360; the fastest selling electronic communications product of all time according to the Guinness Book of World Records
• Established process for fielding inquiries, and built tracking database
• Conducted analysis around trends in Kinect commercial inquiries to assess new business opportunities
• Developed plans around the most significant business opportunities, worked cross group as necessary to gather momentum around strategy, ultimately securing executive level buy-off

Redmond, WA

• Managed analytics related to the worldwide pricing for the Zune Video Marketplace catalog
• Developed a comprehensive pricing strategy model in Excel to assess the all-up variable margins associated with the business, providing robust mechanisms for what-if pricing scenarios
• This model led directly to pricing adjustments in the Zune Video catalog in multiple markets so as to achieve profitability targets for the business

Redmond, WA

• Developed market opportunity document and supporting business model in Excel for the next generation of the Window Media Center (WMC) Extender platform
• Owned and tracked all Windows Media Center related success metrics
• Project managed the creation of a new WMC Business Intelligence Dashboard incorporating data sources from Omniture, SQL and SharePoint

Redmond, WA

• Managed relationships with independent filmmakers, promoting the HD-DVD format
• Product managed the launch of the HD-DVD Emulator SDK for the Xbox, including developing the web-site from which this product was sold
• Developed the business model to assess the business opportunity around the evolution of the HD-DVD platform into an on-line Interactive TV platform

Redmond, WA

• Various roles in the Microsoft Hardware Group including Product Management, Channel Management, and Business Development (Incubation Technologies)
• Owned the OEM Hardware P&L; managed and tracked sales data and production forecasts
• Grew revenues by 35% in FY00, and grew units by 93%
• Pursued engagements and managed customer relationships with Network Service Providers (NSPs) on a worldwide basis for the fledgling Broadband Networking effort
• Led several RFP responses to NSPs valued in the hundreds of millions of dollars

Redmond, WA

• Managed OEM relationships with Interactive TV Set Top Box (STB) manufacturers, STB component providers and other Network Equipment Providers with specific focus on Cable Modem, xDSL, Router, Switch, and Dial-up Server.
• Developed strategic agreements covering initiatives in Directory Enabled Networks, Security, Tunneling technologies, Network Multimedia and QoS
• Responsible for all new business development activities with a leading US Broadband Communications provider for commercial services based on Microsoft technologies

Toronto And Vancouver, Canada

• Team Lead for the Tier 1 Large Account channel in British Columbia which in FY94, included largest corporate account deal in Microsoft Canada
• Managed the Insurance vertical for the Corporate Accounts Group while in Toronto

• Selling to major accounts in the financial industry, focused on financial specific products including Item Processing equipment and Automated Tellers
• Managed branch automation sales motion for one of the largest Canadian financial institutions
• As Product Specialist, was assigned to create Canadian market plan for a new line of large computer systems based on massively parallel technology (from NCR’s Teradata acquisition)
• Activities included the pursuit of third-party software and consulting relationships to complement NCR sales efforts