Ben Werner Email & Phone Number

San Francisco, CA, US

San Francisco, California, US

San Francisco, California, US

• Led product marketing function as sole product marketer and reported directly to CTO / Head of Product
• Led launch for new generative AI suite of features and exceeded board’s target of 100+ leads in 1st month
• Conducted competitive research, developed target personas, messaging, and positioning, trained sales and customer success, and created sales email templates, slides, and demo script for 3 new generative AI features
• Partnered with Demand Gen to launch landing pages, ads, and press releases for 3 new generative AI features
• Increased customer base by 22% 4 months after launch of generative AI features and new sales narrative
• Launched first external case study process; interviewed 4 customers and wrote 4 case studies

San Francisco, CA, US

• Led sales enablement, social proof, and event content creation for 30-person US enterprise sales team
• Led go-to-market for rebrand of cross-device attribution product and increased its sales by 35% year-over-year
• Built all new sales slides for each competitor in 1st year for US Sales, who increased net new sales by 20% YoY
• Led new success story initiative to contact clients, conduct interviews, & write stories; published 8 stories
• Created 1st set of globally approved competitive 2-pagers that compared 18 products/features vs. all 5 competitors
• Led global rollout and ongoing management of sales content platform, Showpad, for 694 users across 5 regions; achieved 75% adoption by Sales 2 weeks after delivering training

San Francisco, California, US

• Led go-to-market planning and strategy for new Wi-Fi hotspot product targeting new market segment
• Conducted competitive research across 3 North American markets, designed data plan subscriptions to optimize LTV, and helped shape pricing for new Wi-Fi hotspot product
• Collaborated with Product Management Lead on PRD and MRD, ensuring technical specs for new product would deliver key benefits to achieve competitive positioning in market
• Developed go-to-market plan (market sizing, personas, positioning, marketing strategy, distribution strategy, financial forecast model) and presented recommendations to Marketing, Product, Sales, Finance, CTO, and CEO

Mountain View, CA, US

• Led go-to-market planning to certify partners for Ads Data Hub and led project to improve technical support efficiency
• Designed go-to-market plan (business requirements, use cases, positioning, target partners, process) for a new Ads Data Hub partner program, gaining alignment from 12 key stakeholders including Product Managers, GTM.
• Developed 5 solutions to save 6.6 FTEs (25% reduction) by analyzing 4k+ cases & interviewing 40 stakeholders

San Francisco, CA, US

• Managed 6-person team on consulting engagement to in-house digital media buying at Sprint
• Managed $35M of Sprint’s annual digital ad spend and decreased cost per conversion down by 50% after reallocating spend across channels, partners, and audiences based on rigorous evaluation of waste and performance
• Led SOW renewal and negotiations that doubled annual revenue over prior SOW
• Created an automated ad trafficking tool that decreased the team’s trafficking time by 80%
• Stood up Sprint’s third-party cross-platform reporting solution by leading the data integration and dashboard configuration
• Designed and managed MightyHive’s 1st formal intern program by working with Account Management, HR, and Finance; managed 2 interns

San Francisco, CA, US

• Provided digital advertising campaign strategy consulting, training, campaign execution, optimization analysis, and technical support to ~15 agencies/marketers at a time
• Grew average client monthly revenue by 77% to develop largest client book at MightyHive out of 40 account managers
• Led launch of custom audience product by defining requirements for data vendor, creating sales enablement materials, training account managers, gathering customer feedback, and proposing product enhancements to.
• Conducted MightyHive’s first online to offline attribution test with a client leveraging our Google BigQuery SQL database
• Created company’s 1st Excel & Google Sheets training course; trained 35 new hires over 5 courses

Miami, Florida, US

• Executed 13 transformation projects in the U.S., Latin America, Europe, and Asia Pacific serving clients in Business Process Redesign, Procure-To-Pay Process Design & Technology Improvement, Strategic Sourcing, and.
• Developed a centralized procurement solution for Coach expected to save the global luxury retailer $45M annually; 1 of 3 consultants to sell an 8-person, 13-month extension for Hackett to execute the solution, one of.
• Conducted end-to-end assessment and redesign of business processes and technology systems for film permitting non-profit, FilmLA, that served as the blueprint for developing a new online permitting system and executing.
• Led end-to-end strategic sourcing workstream at LinkedIn as the subject matter expert to establish preferred supplier contracts with global office furniture manufacturers that resulted in $2M- $3M in identified annual.
• Prepared proposals, SOWs, and project plans for prospective clients resulting in 5 projects for $7.4M in sales
• Volunteered to manage peer mentor program practice-wide which required onboarding new hires with mentors, managing program expenses, and updating onboarding materials

Washington, DC, US

Master Of Business Administration - Mba, Concentrations: Product Management And Business Analytics

B.S. In Foreign Service, Business And International Affairs

Georgetown University Fall Study Abroad Program, Economics

Georgetown University Fall Study Abroad Program, Economics

Georgetown Unversity Summer Spanish Language Immersion Program

Education record