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Product marketer with a passion for AI, analytics, and startups. Thrive in ambiguity and fast-paced environments. Leads product marketing function and product launches for a privacy technology startup. Versatile content creator, product launch leader, and sales enablement expert for enterprise and PLG sales motions with experience marketing to technical and non-technical buyers at series A startups and a pre-IPO unicorn.
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Product Marketing ManagerPrivado.Ai Feb 2024 - PresentSan Francisco , California , Us -
Product Marketing ManagerEvolv Ai Feb 2023 - Sep 2023San Francisco, California, UsLed product marketing function as sole product marketer and reported directly to CTO / Head of Product• Led launch for new generative AI suite of features and exceeded board’s target of 100+ leads in 1st month• Conducted competitive research, developed target personas, messaging, and positioning, trained sales and customer success, and created sales email templates, slides, and demo script for 3 new generative AI features • Partnered with Demand Gen to launch landing pages, ads, and press releases for 3 new generative AI features• Increased customer base by 22% 4 months after launch of generative AI features and new sales narrative• Launched first external case study process; interviewed 4 customers and wrote 4 case studies -
Product Marketing ManagerAppsflyer Mar 2021 - Feb 2023San Francisco, Ca, UsLed sales enablement, social proof, and event content creation for 30-person US enterprise sales team• Led go-to-market for rebrand of cross-device attribution product and increased its sales by 35% year-over-year• Built all new sales slides for each competitor in 1st year for US Sales, who increased net new sales by 20% YoY • Led new success story initiative to contact clients, conduct interviews, & write stories; published 8 stories• Created 1st set of globally approved competitive 2-pagers that compared 18 products/features vs. all 5 competitors • Led global rollout and ongoing management of sales content platform, Showpad, for 694 users across 5 regions; achieved 75% adoption by Sales 2 weeks after delivering training -
Product Marketing ContractorSimo Jun 2020 - Mar 2021San Francisco, California, UsLed go-to-market planning and strategy for new Wi-Fi hotspot product targeting new market segment• Conducted competitive research across 3 North American markets, designed data plan subscriptions to optimize LTV, and helped shape pricing for new Wi-Fi hotspot product • Collaborated with Product Management Lead on PRD and MRD, ensuring technical specs for new product would deliver key benefits to achieve competitive positioning in market• Developed go-to-market plan (market sizing, personas, positioning, marketing strategy, distribution strategy, financial forecast model) and presented recommendations to Marketing, Product, Sales, Finance, CTO, and CEO -
Technical Platform Solutions Mba Intern, GtechGoogle May 2019 - Aug 2019Mountain View, Ca, UsLed go-to-market planning to certify partners for Ads Data Hub and led project to improve technical support efficiency • Designed go-to-market plan (business requirements, use cases, positioning, target partners, process) for a new Ads Data Hub partner program, gaining alignment from 12 key stakeholders including Product Managers, GTM team, & Sales• Developed 5 solutions to save 6.6 FTEs (25% reduction) by analyzing 4k+ cases & interviewing 40 stakeholders -
Team LeadMightyhive Sep 2017 - Jul 2018San Francisco, Ca, UsManaged 6-person team on consulting engagement to in-house digital media buying at Sprint• Managed $35M of Sprint’s annual digital ad spend and decreased cost per conversion down by 50% after reallocating spend across channels, partners, and audiences based on rigorous evaluation of waste and performance • Led SOW renewal and negotiations that doubled annual revenue over prior SOW• Created an automated ad trafficking tool that decreased the team’s trafficking time by 80%• Stood up Sprint’s third-party cross-platform reporting solution by leading the data integration and dashboard configuration• Designed and managed MightyHive’s 1st formal intern program by working with Account Management, HR, and Finance; managed 2 interns -
Senior Account ManagerMightyhive Feb 2016 - Sep 2017San Francisco, Ca, UsProvided digital advertising campaign strategy consulting, training, campaign execution, optimization analysis, and technical support to ~15 agencies/marketers at a time• Grew average client monthly revenue by 77% to develop largest client book at MightyHive out of 40 account managers• Led launch of custom audience product by defining requirements for data vendor, creating sales enablement materials, training account managers, gathering customer feedback, and proposing product enhancements to Engineering; increased annual product revenue by 25% to $750k • Conducted MightyHive’s first online to offline attribution test with a client leveraging our Google BigQuery SQL database• Created company’s 1st Excel & Google Sheets training course; trained 35 new hires over 5 courses
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Senior ConsultantThe Hackett Group Aug 2012 - Jan 2016Miami, Florida, UsExecuted 13 transformation projects in the U.S., Latin America, Europe, and Asia Pacific serving clients in Business Process Redesign, Procure-To-Pay Process Design & Technology Improvement, Strategic Sourcing, and Organization Design• Developed a centralized procurement solution for Coach expected to save the global luxury retailer $45M annually; 1 of 3 consultants to sell an 8-person, 13-month extension for Hackett to execute the solution, one of the largest sales for Hackett in 2015 • Conducted end-to-end assessment and redesign of business processes and technology systems for film permitting non-profit, FilmLA, that served as the blueprint for developing a new online permitting system and executing a full-scale transformation • Led end-to-end strategic sourcing workstream at LinkedIn as the subject matter expert to establish preferred supplier contracts with global office furniture manufacturers that resulted in $2M- $3M in identified annual savings (~12% savings)• Prepared proposals, SOWs, and project plans for prospective clients resulting in 5 projects for $7.4M in sales • Volunteered to manage peer mentor program practice-wide which required onboarding new hires with mentors, managing program expenses, and updating onboarding materials -
InternInternational Trade Administration Sep 2011 - Dec 2011Washington, Dc, Us
Ben Werner Skills
Ben Werner Education Details
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University Of Virginia Darden School Of BusinessConcentrations: Product Management And Business Analytics -
Georgetown UniversityBusiness And International Affairs
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Pontificia Universidad Católica Argentina 'Santa María De Los Buenos Aires'Economics
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University Of Buenos AiresEconomics
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Universidad San Francisco De QuitoGeorgetown Unversity Summer Spanish Language Immersion Program
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Strake Jesuit College Preparatory
Frequently Asked Questions about Ben Werner
What company does Ben Werner work for?
Ben Werner works for Privado.ai
What is Ben Werner's role at the current company?
Ben Werner's current role is Product Marketing Manager at Privado.
What is Ben Werner's email address?
Ben Werner's email address is be****@****yer.com
What is Ben Werner's direct phone number?
Ben Werner's direct phone number is (888) 727*****
What schools did Ben Werner attend?
Ben Werner attended University Of Virginia Darden School Of Business, Georgetown University, Pontificia Universidad Católica Argentina 'santa María De Los Buenos Aires', University Of Buenos Aires, Universidad San Francisco De Quito, Strake Jesuit College Preparatory.
What skills is Ben Werner known for?
Ben Werner has skills like Supply Chain, Microsoft Office, Powerpoint, Microsoft Excel, Research, Analysis, Management Consulting, Leadership.
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