I'm an explorer. And I'm a possibility-maker. Pathfinder, idea generator, feelings diver. I want to understand what moves people and what brands need. As a creative strategist, I make sure that insights from market research are actually implemented: in new products, new design and new campaigns. From my first major works at Lintas: Hamburg to my many years as Managing Partner at KloseDetering, I have already led many brand icons to new successes at home and abroad. I love and live communication that creates trust and connection - from person to person and also between brands and people. I don't think and work in silos but rather network all disciplines and media. I combine classical know-how with digital skills. In addition to my work, I am mainly involved with literature. Whenever my time allows, you can find me at readings in the Literaturhaus: Hamburg and behind the book table in the Samtleben bookshop.As an active member of the "1000 Vordenker" I get and give a lot of inspiration for future-oriented topics.As a supporter of the Hacker School, I am committed to promoting the digital literacy of children and young people.