Sazerac is a leading global spirits company that has been privately owned by the fourth generation since its founding in 1850. Over 450 extraordinary spirit brands from some of the world’s most renowned distilleries are part of the Sazerac family.

Part-time CEO/COO/Chief Strategy & Growth Officer/Board Member for multiple start-ups in the broader consumer goods industry.

E&A Scheer is a 300-year-old Dutch company specialized in worldwide sourcing, aging, blending and trading of Rum in bulk, owned by Riverside Capital a Private Equity firm focused on the middle market.• Serving as an independent board member.

YumEarth makes allergen friendly and tasty treats that you can feel good about giving your family and sharing with friends. Its sweets are free from the top 8 allergens, contain no high fructose corn syrup nor artificial dyes, are non-GMO, vegan - just made with simple, organic ingredients. YumEarth is a US portfolio company of Riverside Capital a Private Equity firm focused on the middle market.

Perksy is a technology-based consumer insights company that has re-invented market research for the mobile world by collecting genuine feedback through a proprietary mobile app. It helps clients better reach, engage and understand their target audience so they can make the right business decisions with more confidence. This by providing top quality, quantitative and qualitative research with a highly engaged audience of real, everyday consumers at exceptional speed and scale at a great price.• Partner with the founder & CEO of this up-and-coming technology start-up in setting the company’s direction, corporate objectives and key desired results.• Provide strategic, commercial and financial guidance as well as liaise with advisory board and investors.• Design business strategies, plans and procedures and oversee respective implementation.

Staples Solutions was a top 3 European office supplies company. It consisted of retail, contract, and online businesses in 17 countries with 6,400 employees and generating aggregate annual sales of approximately €1.5 billion. It is Private Equity owned by Cerberus Capital Management, one of the world’s leading private investment firms.As a member of the Executive Leadership Team, responsible for corporate development including Mergers & Acquisitions as well as Managed Services leading the expansion into adjacent service offerings and build-out of products and workspace solutions beyond office supplies.• Led development of corporate vision, mission and culture for the new stand-alone company with the leadership team.• Initiated creation of “Destination 2021”, a 5-year roadmap of “where to play and how to win” strategies and plans.• Established four new category solution growth pillars that became the single source of sales growth for the company.• Partnered with Managing Directors in executing growth drivers in markets and participated in big customer calls.• Collaborated with CMO and CIO to deliver digital transformation agenda and oversaw the creation of a digital platform for furniture and branding solutions.• Led qualification of alliances for Managed Print Services as well as assessment and qualification of facilities solutions offerings through strategic partnerships.• Oversaw Pan-European market assessment of Managed Services and identification of partnership opportunities.• Created an M&A strategy, filled the pipeline with over 140 acquisition targets, providing business leadership throughout due diligence processes and acquisition negotiations.• Provided business leadership throughout due diligence processes and acquisition negotiations.

Coveris was a global leading plastic packaging company with $2.7 billion in sales, operating in 20 countries with 69 manufacturing sites and 11,000 employees, owned by Private Equity firm Sun Capital.• Brought on board as the global head of sales, marketing and corporate communications, functionally leading an 800 people sales & marketing organization.• Member of the Executive Management Team reporting to the CEO and charged with invigorating profitable top-line sales growth under the remit to get the company ready for a successful sale.• Created, aligned and deployed differentiated go-to-market strategy based on customer segmentation.• Drove corporate sales growth strategies and actions for winning in the market place.• Initiated the creation and deployment of globally standardized sales processes and key performance criteria.• Lead the creation of dashboards to measure progress and take corrective actions.• Spearheaded the change to a new sales incentive plan.• Led customer action plan reviews with top two dozen global customers.• Oversaw and directed improvements to the Customer Relationship Management system• Collaborated on the integration of +30 Enterprise Resource Planning systems, improving data and assisting customer retention.• Partnered with functional peers on the creation of a customer care platform and to join up supply and demand.• Directed the sales-related scope of work with Bain Consulting in identifying the company’s “where to play and how to win” strategies and plans needed for a successful exit.

Provided consulting services, subject matter expertise, and comprehensive growth strategies to enterprise clients in the consumer-packaged goods (with emphasis on food & beverage) and private equity sectors.• Served as the primary strategic consultant specializing in commercial marketing and sales. Provided client solutions for business development, encompassing business and market assessments, restructuring, vision, mission, strategy and planning, process development, point-of-purchase marketing, and shopper/consumer insights. Subcontracted with a Big 5 global consulting firm working with Fortune 100 clients.• Acted as a Private Equity Executive in Residence to identify potential deals, complete due diligence, form growth and turn-around strategies, and worked on several deals as CEO candidate for PE firms.• Served regularly as a freelance alcohol beverage industry consultant and speaker on behalf of the Gerson Lehrman Group (GLG), an expert network providing consulting services to businesses and professionals that include venture capitalists, investment banks and PE firms.• Started-up a USA subsidiary of a European refrigerated dough company, serving as a partner and the company’s North American CEO.• Worked as a consultant to the CEO of Heineken USA, as a Principal of Retail Strategy Partners, leading a restructuring initiative for the US commercial organization.• Consulted with Bacardi's Global Chief Commercial Officer on a new commercial marketing and sales organization and its processes. Developed the organization’s overall structure and design, set functional requirements of commercial departments including capabilities, and defined roles and accountabilities with specific outcomes, all backed by KPIs.• Served as an Advisory Board Member of gopogo, LLC. This innovative social media startup was a geo-location service for recording, discovering, and connecting experiences via mobile devices.

Diageo is the global leader in beverage alcohol with a presence in over 180 countries and more than £12 billion in annual revenue. Diageo produces and distributes iconic brands that include Johnnie Walker scotch, Smirnoff vodka, Tanqueray gin, Captain Morgan rum, Baileys Irish cream and Guinness beer.• Recruited to build Diageo’s commercial marketing organization from the ground up, develop a world-class leadership team across regional markets, and establish a center of functional excellence.• Served as a member of the 12-person global commercial, and an 18-person global marketing leadership team reporting to the Chief Commercial Officer.• Established an commercial marketing organization encompassing 650 personnel whilst leading a global team of 13.• Guided initiatives across a large range of functional areas that included category development, shopper marketing, research and insights, and commercial planning and activation, which included pricing and promotion.• Created best-in-class customer marketing capabilities and a shopper understanding framework, backed by proven processes, tools, and global growth drivers.• Established Diageo’s industry-leading customer collaboration center to showcase alcohol beverage expertise and serve as a customer venue to align strategies and conduct annual joint business planning.• Contributed to 33% of corporate growth by solidifying customer marketing as Diageo’s leading source of new revenue within 3 years.• Generated $270 million in incremental sales through point-of-purchase marketing and category management activities and delivered $125 million in annual profit improvement through promotion efficiencies.• Accomplished a two-year CAGR of 10% with global customers, double the corporate growth rate.• Delivered regular presentations to institutional investors, shareholders and customers as the company's global commercial marketing leader.

The world’s leading brand consultancy and author of The Best Global Brands, Interbrand operated 31 offices in 27 countries to effectively combine strategy, creativity, and technology to achieve business goals for clients.• Recruited to lead P&L responsibility of $15 million annually, at Interbrand’s Cincinnati office.• Integrated a privately held production studio into Interbrand’s leading global brand consultancy and package design agency.• Restructured the organization, and optimized employee development.• Built and developed a new leadership team, including the Chief Account Officer, Chief Strategy Officer, Chief Creative Officer, and Chief Production and HR Officer.• Managed a staff of 100, encompassing account management, strategy, creative, production design, finance, accounting, HR, and administrative functions.• Improved client satisfaction, expanded relationship growth to new clients.• Expanded service offerings to the existing client base.• Acquired a range of new businesses to reverse significant losses of accounts upon take over.• Negotiated tax incentives with states and municipalities as part of relocating the office, resulting in a five-year employment tax abatement along with property tax incentives for the new lease.• Transformed the studio into the #1 office for the company revenue, profit and capability wise to become the sole North American center for CPG clients through consolidation of all other offices.• Step-changed comparable revenue by 2.5x and achieved record high EBITDA within two years.• Managed the Procter & Gamble account to reverse a 45% two-year compounded revenue decline into an increase of more than 20% and established P&G as Interbrand’s #1 global account.

As a top consumer packaged goods company in the world, Procter & Gamble leads a portfolio composed of the most recognized global brand names, to achieve $71 billion in annual revenue across 140 countries.• Led customer marketing team responsible for P&G’s third-largest global customer, and a trade marketing budget exceeding $100 million. Represented 7,000 stores in 27 countries, more than 50 banners, and +$1 billion in sales.• Achieved double-digit organic revenue growth for P&G, at twice Ahold’s average category increase; delivered up to 20% in share premium for P&G products at Ahold stores.• Developed and executed Ahold customized shopper marketing programs, increasing P&G’s revenue by more than 20%, and generating + $300 million for Ahold over a three-year partnership.• Developed a consumer-driven approach to category management in collaboration with Ahold, to generate $70 million in incremental sales for P&G.• Ensured bi-lateral execution of partnership agreement through management upheaval twice by providing critical and consistent leadership coordinating the 260-member global Ahold team.

• Led full P&L responsibility for five product categories, representing $400 million in sales with an advertising budget of more than $40 million annually. Provided managerial leadership for Procter & Gamble’s Russian joint venture; turned marketing and innovation into a key growth engine; and successfully navigated the business through the largest Russian economic crisis in a century, with 2/3 currency devaluation and 84% inflation.• Managed all marketing personnel for the business unit, provided strategic direction to a multifunctional team of more than 12 senior managers, and oversaw manufacturing costs for a 3,000 person production facility. Achieved structural cost savings of more than 32% at the local manufacturing plant through process consolidation, local materials sourcing, improved logistics, and rightsizing the work force.• Doubled annual revenues to $400 million, delivered 75% organic growth, and launched four cleaning categories that posted profits by year two. Drove the laundry portfolio share form 30% to 47%, secured key manufacturer alliances, expanded distribution, and turned around profitability by more than 20 margin points.

• Progressed through five assignments on some of P&G’s premier global brands, e.g. Punica beverages, Always & Alldays feminine protection, Ariel & Dash laundry detergents, Pampers diapers.• Delivered record value share and profit on each of the five assignments.• Received training in all aspects of brand management, including marketing strategy and positioning, advertising, consumer and trade promotion, direct marketing, package design, new product development, pricing, planning and budgeting.• P&L accountability for up to $50 Million and advertising budget management of up to $5 Million.