I’m graduated as art director, although I prefer to see above the walls that divide marketing disciplines. Normally work closely with the team, from the campaign conceptions, through branding to the development of ideas of products and services.I pursue ideas that generate value through the impact of positive experiences, which the consumer should have with brands. More than a creative director, I’m a facilitator of bringing ideias to life.Since 2014 as a creative director, I have been developing teams and potentializing people. Besides striving for excellence in deliverables for clients, I also focus on improving internal processes that make interpersonal relations more human.Beyond that, I’ve been a gamer since I was born and about 2 years ago, an enthusiast of the metaverse and all the concepts that relate to this ecosystem.I’m passionate about platforms like Roblox and open world games and I’ve been studying and applying ideas for clients in these virtual realities for some time. And mostly, being a father to a young girl, everyday I try to learn how to make this world a better place for her.It’s already been more than 20 years of experience working in agencies like JWT and Kitchen in Madrid, with brands such as Corona Europe, Carbonell, Shiseido, B/S/H Europe and Fnac. In Brazil I’ve worked in Mohallem Artplan, Naked, Mcgarrybowen, LOV and D-code (these last 3 are from Dentsu Aegis Group), with yahoo!, Bradesco, Intel, Natura and FCA (Fiat Chrysler Automotives).Currently working at Accenture Song São Paulo.