Weronika Cybulska Email & Phone Number

Warsaw, Mazowieckie, Poland

I develop and drive the service revenue growth by selling service contracts to Esko’s installed base in Eastern Europe, Balcans and Nordics- I create service contract proposals for software and hardware, based on existing databases and following a well-defined process.- I work in close cooperation with resellers, the sales and aftercare teams to follow up with customers- I build and maintain a solid relationship with customers- I overachieved achieved quarterly defined targets and objectives - awarded "Outstanding performance 2020"- Maintain an accurate reporting on service contract pipeline and forecast information in Salesforce

Warsaw, Masovian District, Poland

I implemented corporate strategy of launching Esko brand in Poland by:• Localizing Esko website in Polish on Sitecore• Creating multiple landing pages that generated sales funnel - yearly increase from PLN 0 to 300 000PLN in two years• Proofreading of product catalogues in Polish language• Managing local media relationships• Managing participation in industry conferences and trade shows• Managing press adverting budget of 10 000 Euro• Managing online advertising budget of 50 000 Euro• Organizing webinars for customers• Creating e-mailing campaigns by industry sectors• Qualifying leads

Warsaw Area, Poland

Management of interactive marketing for online accounting software Quatra - B2B.- Created online marketing strategy for Division's new product- Established marketing presence through SEO, SEM, interactive marketing campaigns as well as social media - Worked with media and agencies on CPM/CPL and optimization of annual budget- Managed budget and decision making about budget media distribution - Monitored and analyzed online campaigns and made changes to improve performance metrics- Managed SEO project (link building and content strategically oriented to SEO, kept up date of Googles algorithm)-Researched and implemented new technologies, services and/or vendor solutions that enhance the capabilities of the web service

Jersey City, New Jersey

Built a successful online auction site from the ground up. Was responsible for online marketing and sales. Through wise decision-making, led the company to profitability within three months of the website launch. Grew the company's traffic to 2,000 daily unique visitors with 50,000 page views. Negotiated and successfully sold the company in 2010.- Reached low cost of customer acquisition by actively managining and optimizing various PPC campaigns including Google Adwords, Yahoo and affiliate networks. Managed a monthly marketing budget of $25,000- Improved the rank of the website in Google using leading SEO methods- Increased sales and customer value by analyzing and optimizing the site. Continually used Google Analytics to measure visitor flows and customer behavior and used the data to make effective changes to the website.- Improved the lifetime customer value by leading effective e-mail campaigns and organizing social media activities. These caused rapid growth of the number of fans on the fan page and fan interactions- Successfully managed PR for the company. BidRodeo was featured in Reuters and in state-wide newspapers- Grew sales by properly managing and tweaking the product- mix for the web site- Managed flawless day-to-day operations and customer service for maximum customer satisfaction. BidRodeo’s excellent relationship with customers was a key strength among competitors and allowed the company to be successful in a very competitive market

Long Island City, New York

- Worked in the merchandising department, prepared and analyzed company's monthly sales reports. - Analyzed current product assortment of major retailers ( JCPenney, Macy's, Kohl's , Zales, Wal-Mart, Kmart, Helzberg, Sterling ) by price points and product categories. - Identified missing product categories and advised merchandisers and salespeople on the best competitive approach. - Analyzed jewelry and fashion trends, prepared trend boards, and made strategic recommendation. - Promoted to Merchandising Manager position for the Men's Division within first year of employment.

Walllington, New Jersey

- Worked in the corporate marketing department on pricing, customer support, and order fulfillment. Duties involved creating the marketing budget for 2007. - Coordinated projects between team members and managers. - Performed analysis on pricing to help management understand trends within the company. Set up promotional campaign plans which included both setting up prices and coordinating with buyers. - Analyzed sales results for the whole company. - Led workshops for the team, including Excel training and marketing techniques presentation.

Warsaw Area, Poland

- Worked on price and sales analysis for various product groups, international and regional merchandising campaign coordination, and management of distributor commissions. - Reviewed and analyzed offers for promotional items.- Coordinated participation of Shell team at the Poznań Trade Fair. - Organized and coordinated integration outings for the team.

Masters Of Business Administration, Marketing

Economics

Mangement