Wes Chaar, Ph.D. Email and Phone Number
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• Expert in Data Strategy, Data Fusion, Mathematical Modeling, Machine Learning and Artificial Intelligence to address Revenue Management, Pricing, Scheduling, Distribution, Consumer Choice, CRM, Marketing, Advertising and Media problems• Industry experience covers Media, Marketing, CPG, Retail, OTA, Hospitality and Airlines sectors • Transformational, energetic, driving professional with outstanding record of success in identifying industry trends, new revenue opportunities, and reducing cost; designing benchmarks for strategic changes; and organizing/directing large projects • A dynamic communicator, marketer, and team-builder, who can work with all levels of personnel; sell timely solutions; build relationships, and work with complex organizations• Established expert, speaker at various conferences and published in various journals and proceedings, including IEEE Transactions, M&SOM, AAS, Interfaces, etc.• Work has been recognized, including receiving an Emmy for Engineering and Technology (Turner team), the INFORMS Innovative Applications of Analytics Award, the ANA Genius Awards for Marketing Analytics Science, the ANA Genius Awards for Excellence in Pioneering Analytics Innovation, the ARF's Great Mind Award in Analytics Leadership, Corinium’s Top 100 Innovators in Data & Analytics for the Americas, etc.And: • An Aerospace Engineer and Research Scientist recognized for his contributions to the US Space Exploration Program and Mars Missions • First to introduce the concepts of Adaptive Navigation Systems using Artificial Intelligence, Machine Learning combined with Genetic and Search Algorithms techniques for use in Deep Space Missions • Senior Member of the American Institute for Aeronautics and Astronautics
Datafuelx
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Strategic AdvisorDatafuelx Apr 2021 - PresentNew York, New York, UsStrategic Advisor for Mathematical Modeling, Optimization Algorithms, Data Science, Machine Learning and Artificial Intelligence
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Consultant And Advisor, Data Science And AiApollo Global Management, Inc. Jul 2023 - Dec 2024New York, New York, Us• As part of Apollo’s firmwide AI strategic team, work on assessing portfolio-wide opportunities and risks related to AI • Identify AI opportunities across portfolio companies, proof-of-concepts and products recommendations • Explore AI opportunities across Apollo’s PE work streams and develop proof-of-concepts and products recommendations Completed proof-of-concepts demonstrating the significant impact of AI procurement solutions on EBITDA, productivity, and cost. Facilitated the process of adopting and implementing the AI solution into production across 50 portfolio companies approximately Completed the development of the Customer Care AI Playbook, an actionable guide for implementing Customer Care AI solutions Began the introduction of a leading speech-to-txt AI technology for testing across some of the operations aspects of some portfolio companies -
Chief Data & Analytics OfficerFyllo Jun 2021 - Feb 2023Chicago, Illinois, Us• Advance Fyllo’s capabilities by bringing my professional experience on Data Strategy, Data Fusion, Mathematical Modeling, Machine Learning and Artificial Intelligence • Expand and develop data products offerings, specifically: Insights, Audience and Measurement, TV Ecosystem Solutions, and Data as a Service• Enable Fyllo to be a destination for our clients to power their data- driven decision makingCompleted Projects and Initiatives enabled Audience Targeting, Contextual Targeting, Data Services, Compliance Products, and Media Solutions. -
Chief Data & Analytics OfficerCatalina Usa Feb 2018 - Apr 2021St. Petersburg, Florida, Us• Oversee Catalina’s global efforts to extend the power of shopper data and insights to bring greater value to hundreds of millions of shoppers worldwide who are part of the Catalina data network, while increasing the efficiency, predictability and responsiveness of retailer and brand marketing initiatives. These initiatives include new strategies and solutions focused on increasing its competitive advantage for retail and brand partners• Conceive, create and commercialize Catalina’s differentiated data strategy and solution capabilities in order to understand and influence shopping behavior via omni-channel personalized marketing solutions leveraging data suppliers and partnerships from across the marketing ecosystem Provide internal and external client support around digital strategy • Build new digital analytical capabilities to meet product roadmaps • Bring Machine Learning and Artificial Intelligence to bear on the ocean of physical and digital data. Use open source Machine Learning and cloud computing technology to process all the data, creating always-on analytics software products serving clients' needs• Enable analytics at scale by making sure the Analytics and Data Science teams have the necessary Compute, Tools and Data to execute their research and development and work to implement the models/algorithms into the larger technology infrastructure• Enable our business partners by delivering centralized, easy to use, and accurate standardized reports and dashboards; highly relevant audiences for Catalina media using propensity scoring; and insightful analyses for decision and marketing support• Provide direct consulting services to our clients to help drive loyalty, market share and profitabilityProjects and Initiatives: ID Graph, Personalization, Multi-Channel Revenue Management, Multi-Touch Attribution, Programmatic, Data Services and Solutions (for Brand, Retail, Agency, Media, Financial, and Health sectors), etc. -
Sr. Vice President, Adds (Analytics, Data And Decision Sciences)Turner (Turner Broadcasting System, Inc) Jun 2008 - Feb 2018Atlanta, Georgia, Us• Oversee Turner’s work in the field of analytics, data and decision sciences, operations research and optimization• Collaborate across the company’s departments, translating strategies into execution plans for new decision support systems and audience insight strategies • Play an integral part in Turner’s ability to anticipate and react to the massive shifts happening in our industry and within the competitive landscape• Key partner across Turner’s business and technology organizations and is responsible for important developments as they relate to data acquisition, revenue maximization, audience targeting solutions, etc. • Lead the development of an Analytics Revenue Roadmap which identifies the opportunities for efficiencies, revenue retention and maximizing ad revenue Projects and Initiatives: served as solutions development lead for Turner's Competitive Audience Estimation, Audience Targeting solutions, Audience Demand Modeling, Ad Scheduling, Liability Management, Promos Scheduling, Direct Response Optimization, Yield Management, Mixed Inventory Management, Cross-Platform Proposal and Pricing, Contextual Audience Ad Scheduling (with Sentiment), etc.The cumulative benefits of all completed projects and initiatives for 20010-2018 exceeded $1B. -
Sr. PrincipalSabre Corporation Jan 2006 - Nov 2013Southlake, Texas, Us• Lead the development of analytics for the next generation of decision support systems for Airline, Hospitality and Online Retail problems• Consulted customers on various topics of Revenue Management, Pricing, Scheduling, etc. Projects and Initiatives: served as solutions development lead for Option Pricing, Integration of Social Media to Maximize Online Retail Revenue, Dynamic Ranking for Hotels (Travelocity), Dynamic Ranking for Top Secret Hotels (Travelocity), Hotel Cache (Travelocity), Competitive Revenue Management (SynXis), Advanced Revenue Management (SynXis), Dynamic Alerts/Dynamic Availability Approaches to Revenue Management (Airline Solutions), etc. The completed projects resulted in a cumulative revenue benefit of approximately $100M during my tenure. -
Principal, Operations ResearchDelta Air Lines Nov 1999 - Jan 2006Atlanta, Georgia, UsProjects and Initiatives: served as solutions development lead for Strategic Modeling (Sr. Executive Team), Revenue Management Systems in a Restriction Free Pricing environment, PODS Consortium (Delta/MIT), Consumer Centric Revenue Management, Journey Control Solution, SimDelta, Engine Scheduling System (TechOps), Method and System for Estimating Price Elasticity, Forecasting and Optimization for O&D Revenue Management System, O&D Revenue Management System, Next Generation Booking Valuation, Customer Segmentation and Valuation (SkyMiles), Revenue Management System, Segmentation and Capacity Forecasting/Allocation for Cargo, etc. The completed projects resulted in a cumulative revenue benefit of approximately $400M during my tenure. -
Sr. ConsultantSabre Corporation Oct 1996 - Oct 1999Southlake, Texas, Us• Consulting airlines on decision support systems in various areas (e.g. revenue management) • Research work includes performing proof-of-concepts projects which either develops new or test existing techniques for more efficient solutions of Airlines and Transportation Industry Problems Projects and Initiatives: served as solutions development lead for ATC and Environmental Management Group POCs, Adaptive Multiple Model Forecasting System (American Airlines), Demand Forecasting using Kalman Filtering (AirMax), etc.The completed projects resulted cumulatively in a revenue benefit of approximately $100M during my tenure.
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Research And Development ScientistUniversity Of Texas Center For Space Research Aug 1993 - Oct 1996Austin, Texas, Us• Developed Adaptive Navigation Systems using Artificial Intelligence, Machine Learning (ML) combined with Genetic and Search Algorithms (GA/SA) techniques for use in Deep Space Missions • Developed Adaptive Filtering approaches for better estimation accuracy when processing satellite altimeter data Selected Completed Projects and Initiatives: 1. Adaptive Navigation using ML/GA/SA was tested in parallel with standard navigation system for the 1997 Mars Pathfinder Mission 2. Adaptive Navigation using ML/GA/SA was proven to be accurate, efficient in adapting to unexpected changes, and requires minimal human resources 3. Adaptive Filtering approaches were tested on actual satellite altimeter data and proven to be more accurate in estimating sea level changes
Wes Chaar, Ph.D. Skills
Wes Chaar, Ph.D. Education Details
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The University Of Texas At AustinAeronautical And Astronautical Engineering
Frequently Asked Questions about Wes Chaar, Ph.D.
What company does Wes Chaar, Ph.D. work for?
Wes Chaar, Ph.D. works for Datafuelx
What is Wes Chaar, Ph.D.'s role at the current company?
Wes Chaar, Ph.D.'s current role is Author | Data & Analytics Executive | Data Science, ML & AI Expert | Speaker | Entrepreneur | Aerospace Engineer - Guidance, Navigation and Control.
What is Wes Chaar, Ph.D.'s email address?
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What schools did Wes Chaar, Ph.D. attend?
Wes Chaar, Ph.D. attended The University Of Texas At Austin.
What skills is Wes Chaar, Ph.D. known for?
Wes Chaar, Ph.D. has skills like Analytics, Data Science, Strategy, Revenue Management, Pricing, Optimization, Media And Avertising Industry, Consumer Choice Modeling, Online Retail, Airline Industry, Hospitality Industry, Leadership.
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