• Develop and Direct all marketing, advertising, public relations, community outreach, and communications initiatives for our family of companies.• Lead brand management, communication planning and marketing efforts.• Develop and manage all analytics, SEO reporting, customer geo data.• Negotiate all media and creative purchasing.• Lead all major events and tradeshows• Negotiate and hire all website developers and create content and manage all three of the companies websites.• Develop all sales collateral for sales teams• Create all presentation materials• Report directly to CEO all research and data and offer next steps• Develop strategies for increasing brand awareness and awareness of Le Bleu’s various products and services.• Serve as Le Bleu’s representative to media as needed to address media questions or publicize charitable contributions to various organizations.• Ensure outside vendors meet set timelines, review and approve vendor work and manage relationships and negotiations with vendors to ensure successful project completion.• Prepare and manage budgets for program/department.• Direct creative through internal staff and external agencies

• Managed and monitored P/L for personal business and for various projects for clients.• Managed and negotiated all major contracts with multiple vendors.• Drove aggressive client relations, business development and creative ideation processes from logo design to advertising strategy formulation for a wide various of clients: Lebleu, Chick-fil-a, Mountain Window and Door Gallery, Home Sweet Home Builders, Greensboro Orthopedics, ITW Texwipe, Atherotech, Lowes, Fuddruckers, Clearwire, Curves, and Gallins Foods.• Developed large format display and signage campaigns, created corporate identity and brand imaging collaterals for start up companies and innovative POP materials to drive consumer sales results.• Developed effective marketing strategies to increase market penetration, drive walk-in sales and solidify brand image/awareness; increasing sales from $1MM to $4MM for Mountain Window and Door company.• Collaborated with key decision makers from Home Sweet Home Builders to develop tactical marketing plans, increasing sales $1MM to $8MM within 36 months.• Contributed toward the rapid growth of a network marketing business for LeBleu/Nature’s Pearl from 0 to 500 distributors in 6 months; increased overall distributor base to over 2000 within 8 months.

• Coordinated with the Senior Executive Team to develop and implement Center Grove’s strategic communications plan in support of organizational goals and objectives, programs and initiatives.• Built and executed project management structure.• Managed all major projects and timelines. 
• Responsible for complete web presence through social media and CMS website. 
• Managed the Creative Director, Media Producer, Technical Producer, Public Relations and all web presence.• Created and implemented effective actions through Center Grove that directly impacted perceptions of public media and engagement of communities. 
• Led negotiations with all communication vendors including print houses, copier suppliers and media outlets.
• Built and fostered long-term working relationships with various constituencies of importance including media, members of the community, counterparts at partner organizations, and other related organizations.
• Advised senior management regarding communications to maximize the effectiveness and awareness.
• Led staff in developing a cohesive and creative work group that maximizes opportunities.

• Developed brand imaging concepts for high profile clients including Summer Industries, Visit Winston Salem, Weekends In Winston, The Factory Lofts, Gallery Lofts, Chase for Life and TCVmedia.com; directed a team of high performance designers in creating innovative and effective marketing plans, web presence strategies, direct mail pieces and events aligned with brand recognition goals.• Increased the number of total unique visitors for the online conservative news website TCVMedia by 400%

Contributed passion for design and talent for creative ideation to bring the Revival Soy brand to life; collaborated with a team of Designers and Art Director to develop and execute a wide range of marketing materials including: brand imaging, direct mail marketing and communication messaging strategies to increase online conversions by 50%. Played a key role in all online campaigns including PPC banners and ads.