Wes Pettit Email & Phone Number

Cheltenham, Vic, Au

Melbourne, Victoria, Australia

Responsibilities:• Strategically develop and implement innovative structures, systems and processes to transform operational performance, accelerate business expansion, and deliver an excellent customer experience• Providing executive leadership to all business units across a team of fifteen, heavily involved in the sales process and relationship building; overseeing account management; managing stakeholders, KPIs and driving revenue• Performing strategic financial management, overseeing the allocation and execution of all company finances; all financial reporting, budgets, payroll & accounting; debt recovery and legalitiesAchievements:• Spearheaded the development of the strategic vision and rapid implementation of innovative operational systems, dramatically increasing efficiency and decreasing errors; whilst through prospecting, qualifying, selling & closing, rebuilt our post-covid sales pipeline back to 100% (200 clients annually)• Leading the sales team, continuing to develop relationships with every client, nurturing them through the typical 6-18 month lifecycle; resulting in a superior customer experience and significantly increasing revenue • Overseeing the strategic allocation and management of over ten-million in annual turnover; minimising lost opportunities & implementing cost-cutting initiatives saving hundreds of thousands per year

Melbourne, Victoria, Australia

Responsibilities:• Primary relationship owner for our client base (VIC/QLD); developing and nurturing relationships, executing process enhancements for client on-boarding, CRM systems, customer service and conflict resolution• Provided strategic leadership to a high-performing team of Sales & Account Managers, improving processes and guiding the team through changeAchievements:• Developed relationships with every client (200 annually); through individual performance and training a team for effective customer success management, nurtured our clients through their typical 6-18 month lifecycles; resulting in a superior customer experience and increasing revenue• Achieved remarkable business growth through the successful implementation of a client expansion strategy, tripling our referrals and pipeline, with a corresponding significant increase in revenue

Melbourne, Victoria, Australia

Responsibilities:• Spearheaded the strategic establishment and rapid growth of a Queensland branch - firstly leading by example via outbound sales strategy and building client relationships, then via overseeing the recruitment, training, and management of a high-performance teamAchievements:• Initially on the front lines - personally presenting the program to over 500 prospects, qualifying and developing 200 leads, with a close rate of 30% and nurturing their referrals. I then duplicated these results at scale through the development of a high-performing team• Developed and rapidly expanded the Queensland branch from 0-500 clients within two years

Melbourne, Australia

Responsibilities:• Utilising experienced communication skills in conducting interviews with experts and special guests• Conducting and presenting at live educational events in business & personal development• Technical operations, marketing, CRM’s, sales, budgeting, catering Achievements:• Conducted over 30 interviews with nearly 12,000 downloads (x10 in streams)• Orchestrating live guest speaker events including hosting, presenting and selling from the stage, with up to one hundred people in attendance

Melbourne, Victoria, Australia

Responsibilities:• Growing and managing all aspects of the business; leadership, branding, marketing above & below the line, sales, partnerships, negotiation, stakeholder management, recruiting and inspiring a large & diverse team, driving culture• Managed the operations and processes of all businesses activities including event and artist management, staff, reporting, KPIs, bookings and travel, compliance, P&L's, budgeting and financial reporting• Hosting White Pony Radio on 90.7 SYNFMAchievements:• Built the company to over 200 staff, executed over 600 events across over 30 venues, with up to 2000 patrons per event, building a database of over 50,000 in the process• Recognised in my industry with a feature article in The Australia Times magazine March 2014

Melbourne, Victoria, Australia

Responsibilities:• Developed digital marketing systems utilising social media, branding, SEO, landing pages and more• Contracted services and consulted for dozens of profit and not-for-profits organisations across Aus & U.SAchievements:• Developed successful system formulas for my clients, with 90% of clients achieving 2-5x leads• Implemented strategies resulting in growing our following to 6,000 Instagram followers and 500 email subscribers within months

Rmit University

Responsibilities:• To build relationships across RMIT University to integrate Red Bull into University life across a wide range of avenues• To be resourceful to perform a wide range of tasks at short notice Achievements:• Liaising and building rapport with faculty, union, clubs and societies all over campus and successfully involving Red Bull in around 50 events• Assisted in the bump-in and bump-out of events such as the Grand Prix & Moto X Sydney in ‘Do whatever it takes’ roles where I needed to think on my feet and be very resourceful

Bachelor Of Business, Marketing

• Red Bull Student Brand Manager - RMIT University • Board member of RMIT MET (Major Events Team)

Bachelor Of Business, Entrepreneurship

• One of just seven students to receive the prestigious Jaques Nasser Scholarship Award to attend the Collegiate Entrepreneurs.

Education record

• One of just three selected to attend the Global Young Leaders Conference in the USA • School Vice-Captain, taking on the role of Justice.

Education record

• Awarded the Australia Day Honour of Heyfield Junior Citizen of the Year 2002 • SRC in 1999, House Captain in 2000, Class Captain in 2001.