Wes Pollard

Wes Pollard Email and Phone Number

Executive Leader in Marketing Strategy, Brand Execution, Advertising @ WREG-TV
memphis, tennessee, united states
Wes Pollard's Location
Memphis, Tennessee, United States, United States
Wes Pollard's Contact Details

Wes Pollard personal email

n/a
About Wes Pollard

I am a Marketing, Branding, and Advertising Executive• Responsible for brand positioning strategy for top-rated Memphis TV station• Proven track record. Lead cross-functional team to consistently deliver positive results in a fast-paced environment, overseeing station's marketing efforts to become Number 1 in Memphis market• Board member--CBS Marketing Caucus• Successfully develop and implement Marketing, Advertising, Communications/PR campaigns. Also: Media buying, Media Relations, Promotions and Contests, Social Media, Viewer Retention, Strategic Planning• Project Management experience includes station ad campaigns, set design and construction, cause-related marketing and fundraising campaigns, website re-design, company re-brands, collateral materials that run the gamut from slideshows to T-shirts; brochures to vehicle wraps• Proven leader, building award-winning and successful teams that generate effective messaging across multiple platforms• Multiple awards winner for excellence in spots and campaign writing, producing, and editing, and managing set-design process

Wes Pollard's Current Company Details
WREG-TV

Wreg-Tv

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Executive Leader in Marketing Strategy, Brand Execution, Advertising
memphis, tennessee, united states
Website:
wreg.com
Employees:
109
Wes Pollard Work Experience Details
  • Wreg-Tv
    Creative Services Director
    Wreg-Tv Oct 1998 - Present
    Department Head leading cross-functional team responsible for audience growth, engagement, and retention, as well as client-facing advertising. Marketing and brand leader for CBS affiliate in Memphis, Tennessee. Directly oversee a team of copywriters, content/ad producers, and artists responsible for station brand story, audience experience, and internal/external collateral materials. Creative director for team of commercial producers who help local businesses tell their stories and grow revenue. Brand expert in strategy, development, creation, campaigns, workflow, production, distribution, motivation, feedback, and coaching. Led station growth to top position in audience and revenue in the market. Generated consistent audience retention and growth using strategic advertising campaigns. Winner of CBS Eye on Excellence, Tennessee Association of Broadcasters, and multiple Emmy awards. Board member–CBS Affiliate Marketing Caucus.
    View
  • Wreg-Tv
    Producer, Creative Services
    Wreg-Tv Jul 1996 - Oct 1998
    Marketing the news product to the viewer. Spoke directly to consumers in image and daily topical messages.

Wes Pollard Skills

Advertising Television Broadcast Video Production Radio Media Relations Video Marketing Press Releases Video Editing Broadcast Television Digital Media Creative Direction Brand Positioning Strategies New Media Social Media Marketing Radio Broadcasting Storytelling Media Planning Marketing Strategy Media Production Media Buying Entertainment Copywriting Publicity Adobe Audition Camera Avid Media Composer Journalism Post Production Broadcasting Branding And Identity Public Relations Non Linear Editing Final Cut Pro Producing Videography Broadcast Journalism Radio Producing Graphic Design Digital Marketing Creative Strategy Branding Adobe Creative Cloud Online Advertising Google Adwords Facebook Marketing Leadership Social Media

Wes Pollard Education Details

Frequently Asked Questions about Wes Pollard

What company does Wes Pollard work for?

Wes Pollard works for Wreg-Tv

What is Wes Pollard's role at the current company?

Wes Pollard's current role is Executive Leader in Marketing Strategy, Brand Execution, Advertising.

What is Wes Pollard's email address?

Wes Pollard's email address is we****@****reg.com

What is Wes Pollard's direct phone number?

Wes Pollard's direct phone number is +190184*****

What schools did Wes Pollard attend?

Wes Pollard attended The University Of Memphis, Missouri State University.

What skills is Wes Pollard known for?

Wes Pollard has skills like Advertising, Television, Broadcast, Video Production, Radio, Media Relations, Video, Marketing, Press Releases, Video Editing, Broadcast Television, Digital Media.

Who are Wes Pollard's colleagues?

Wes Pollard's colleagues are Octavia Crocker, George Payne, Joshua Cleary, Kim Bowles Kitterman, Bobby Allen, Jenna Jordan, Denise Pettit-Guin.

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    yahoo.com, northjersey.com, northjersey.com

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