Managed direct relations with top Strategic Partners and ensured adherence to quality standards and deliverables as outlined by parent company AT&T.• Directed performance management and visibility around key initiatives, sales, and compliance.• Led cross-functional collaboration to complete technology, policy, and operational enhancements, driving improvement in operational efficiency.• Oversaw onboarding, staffing maintenance, and systems access support, successfully integrating new team members and reducing onboarding time.• Managed location acquisitions, new growth, and maintenance support, facilitating the successful opening of multiple new locations, and achieving an increase in market presence.

Managed key projects and initiatives for the North Texas Sales Operations Team. Led market wide AT&T Fiber sales and marketing strategies in new build areas.• Forged and maintained external partnerships with local sports entertainment venues and events, resulting in an increase in brand visibility and a boost in event-driven sales leads.• Organized and led grassroots marketing/sales events in collaboration with local sales teams, which generated a rise in sales conversion rates.• Managed external event equipment and fleet resources, optimizing resource utilization, and reducing event setup costs while maintaining on-time deliveries.

Maintained localized relationship with Authorized Retail Sales partners for North Texas market. Collaborated directly with local external partners to formulate sales strategies for front line retail stores.• Managed partner compliance on store merchandising, sales, and strategy, leading to an increase in partner sales performance.• Provided direct support for operational needs and escalated scenarios, resolving escalations within 24 hours.• Facilitated market-level partner acquisition and new build onboarding support, successfully onboarding new partners, and opening multiple new retail locations.

Drove sales performance and compliance across multiple company owned retail locations/areas. Managed key market level projects and initiative rollouts for the North Texas market holistically.• Managed a series of retail sales districts in the North Texas market, leading to an increase in district-wide sales performance.• Drove sales performance in key initiatives at the front-line level, achieving an increase in sales for targeted initiatives.• Maintained relations and resolved grievances with local union representatives, resolving labor disputes and enhancing workplace harmony and productivity

Worked directly in the frontline retail sales environment as the Retail Store Manager & Assistant Manager and in several separate store environments.