Wes Shaw Email and Phone Number
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Core Skills:Digital & Traditional MarketingMedia Planning & BuyingMarketing AnalyticsLeadershipHiring/TrainingNew Business DevelopmentBudgeting/Forecasting+ many more
Aletheia Marketing & Media
View- Website:
- aletheia-na.com
- Employees:
- 15
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Client Experience DirectorAletheia Marketing & Media Aug 2022 - PresentDallas, Tx -
Associate Vice President, Client Services & New Business DevelopmentRetail Print Media (Rpm) 2018 - Aug 2022Dallas-Fort Worth Metroplex- Increased client roster by 30% through client prospecting via networking and cold calling, and redesigning the internal marketing materials- Negotiated multimillion vendor contracts saving the client $4 million annually- Proactively presented direct mail marketing solutions totaling $500K in incremental revenue- Established strong client relationships resulting in a 12% YOY increase in revenue across digital programmatic display ads, direct mail, and print channels- Evaluated and negotiated digital vendor proposals including Social Media, SEM, and display ads resulting an average savings of 15% -
Sr. Media DirectorGreenleaf Media 2016 - 2018Dallas/Fort Worth Area- Led a $250 million marketing department across all channels including broadcast, OOH, print, and digital- Built digital team including Social Media, Programmatic, SEM, and SEO specialists from the ground up providing our clients additional services and leading to a revenue increase of more than $2 million- Planned and executed client market/store visits enhancing the ability to upsell local marketing solutions - Realigned department resources and streamlined processes reducing departmental expenses by 25%- Worked as part of the CRM implementation team which oversaw a successful campaign launch for a large national retail client -
Account DirectorBillups Worldwide 2012 - 2016Dallas, Tx- Recruited, hired, and trained regional marketing team overseeing $30 million in annual revenue across digital, OOH, and experiential channels- Cultivated sales leads driving $1 million additional revenue- Established company culture through positively engaging employees and maintaining open lines of communication- Led a vendor management team that implemented a tracking system in order to monitor pricing and spending which drove cost savings of 11% -
Media DirectorGreenleaf Media 2006 - 2012 -
Media Planner/SupervisorMoroch 2004 - 2006• • Planned and supervised local media plans for McDonald’s and Mrs. Baird’s/Bimbo• Specialized in digital display advertising including planning, negotiating and buying• Oversaw a team of buyers to ensure the proper placement of all print and broadcast buys, as well as report and reconcile media discrepancies• Built ROI matrices to maximize digital media optimization and worked closely with sales representatives to implement changes accordingly• Developed and maintained clients’ budgets to track spending throughout the year -
Media Buyer/PlannerIvie Nov 2002 - Nov 2004Planned and bought broadcast and print media for several clients
Wes Shaw Skills
Wes Shaw Education Details
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Advertising
Frequently Asked Questions about Wes Shaw
What company does Wes Shaw work for?
Wes Shaw works for Aletheia Marketing & Media
What is Wes Shaw's role at the current company?
Wes Shaw's current role is Marketing/Advertising.
What is Wes Shaw's email address?
Wes Shaw's email address is we****@****inc.com
What is Wes Shaw's direct phone number?
Wes Shaw's direct phone number is +131053*****
What schools did Wes Shaw attend?
Wes Shaw attended Texas Tech University.
What skills is Wes Shaw known for?
Wes Shaw has skills like Media Planning, Media Buying, Digital Media, Broadcast, Media Research, Integrated Marketing, Outdoor Advertising, Media Strategy, Social Media Marketing, Strategy, Marketing Strategy, Advertising.
Who are Wes Shaw's colleagues?
Wes Shaw's colleagues are Britt Baumel, Colleen (James) Howell, Dwayne Johnson, Daniel Hall, Jason Obenhaus, Nancy Baumgarten, Cayden Sizelove.
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Wes Shaw
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