Wes Shaw

Wes Shaw Email and Phone Number

Marketing/Advertising @ Aletheia Marketing & Media
dallas, texas, united states
Wes Shaw's Location
Dallas-Fort Worth Metroplex, United States
Wes Shaw's Contact Details

Wes Shaw work email

Wes Shaw personal email

n/a

Wes Shaw phone numbers

About Wes Shaw

Core Skills:Digital & Traditional MarketingMedia Planning & BuyingMarketing AnalyticsLeadershipHiring/TrainingNew Business DevelopmentBudgeting/Forecasting+ many more

Wes Shaw's Current Company Details
Aletheia Marketing & Media

Aletheia Marketing & Media

View
Marketing/Advertising
dallas, texas, united states
Website:
aletheia-na.com
Employees:
15
Wes Shaw Work Experience Details
  • Aletheia Marketing & Media
    Client Experience Director
    Aletheia Marketing & Media Aug 2022 - Present
    Dallas, Tx
  • Retail Print Media (Rpm)
    Associate Vice President, Client Services & New Business Development
    Retail Print Media (Rpm) 2018 - Aug 2022
    Dallas-Fort Worth Metroplex
    - Increased client roster by 30% through client prospecting via networking and cold calling, and redesigning the internal marketing materials- Negotiated multimillion vendor contracts saving the client $4 million annually- Proactively presented direct mail marketing solutions totaling $500K in incremental revenue- Established strong client relationships resulting in a 12% YOY increase in revenue across digital programmatic display ads, direct mail, and print channels- Evaluated and negotiated digital vendor proposals including Social Media, SEM, and display ads resulting an average savings of 15%
  • Greenleaf Media
    Sr. Media Director
    Greenleaf Media 2016 - 2018
    Dallas/Fort Worth Area
    - Led a $250 million marketing department across all channels including broadcast, OOH, print, and digital- Built digital team including Social Media, Programmatic, SEM, and SEO specialists from the ground up providing our clients additional services and leading to a revenue increase of more than $2 million- Planned and executed client market/store visits enhancing the ability to upsell local marketing solutions - Realigned department resources and streamlined processes reducing departmental expenses by 25%- Worked as part of the CRM implementation team which oversaw a successful campaign launch for a large national retail client
  • Billups Worldwide
    Account Director
    Billups Worldwide 2012 - 2016
    Dallas, Tx
    - Recruited, hired, and trained regional marketing team overseeing $30 million in annual revenue across digital, OOH, and experiential channels- Cultivated sales leads driving $1 million additional revenue- Established company culture through positively engaging employees and maintaining open lines of communication- Led a vendor management team that implemented a tracking system in order to monitor pricing and spending which drove cost savings of 11%
  • Greenleaf Media
    Media Director
    Greenleaf Media 2006 - 2012
  • Moroch
    Media Planner/Supervisor
    Moroch 2004 - 2006
    • • Planned and supervised local media plans for McDonald’s and Mrs. Baird’s/Bimbo• Specialized in digital display advertising including planning, negotiating and buying• Oversaw a team of buyers to ensure the proper placement of all print and broadcast buys, as well as report and reconcile media discrepancies• Built ROI matrices to maximize digital media optimization and worked closely with sales representatives to implement changes accordingly• Developed and maintained clients’ budgets to track spending throughout the year
  • Ivie
    Media Buyer/Planner
    Ivie Nov 2002 - Nov 2004
    Planned and bought broadcast and print media for several clients

Wes Shaw Skills

Media Planning Media Buying Digital Media Broadcast Media Research Integrated Marketing Outdoor Advertising Media Strategy Social Media Marketing Strategy Marketing Strategy Advertising Marketing Digital Marketing Direct Marketing Marketing Communications Digital Strategy Online Advertising Creative Direction Interactive Marketing Social Media Mobile Marketing Facebook Doubleclick Creative Strategy Retail Email Marketing Marketing Management Advertising Sales Market Research

Wes Shaw Education Details

Frequently Asked Questions about Wes Shaw

What company does Wes Shaw work for?

Wes Shaw works for Aletheia Marketing & Media

What is Wes Shaw's role at the current company?

Wes Shaw's current role is Marketing/Advertising.

What is Wes Shaw's email address?

Wes Shaw's email address is we****@****inc.com

What is Wes Shaw's direct phone number?

Wes Shaw's direct phone number is +131053*****

What schools did Wes Shaw attend?

Wes Shaw attended Texas Tech University.

What skills is Wes Shaw known for?

Wes Shaw has skills like Media Planning, Media Buying, Digital Media, Broadcast, Media Research, Integrated Marketing, Outdoor Advertising, Media Strategy, Social Media Marketing, Strategy, Marketing Strategy, Advertising.

Who are Wes Shaw's colleagues?

Wes Shaw's colleagues are Britt Baumel, Colleen (James) Howell, Dwayne Johnson, Daniel Hall, Jason Obenhaus, Nancy Baumgarten, Cayden Sizelove.

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