Senior Vice President Of Global Sales
As the Global VP of Sales, I was responsible for developing and executing a new GTM strategy aimed at acquiring new logo customers. This required a refined and narrowed focus on target ICP and persona, restructuring of the existing sales team and sales processes, and refining what “success” looks like via a new performance management methodology. Additionally, I worked closely with senior marketing executives to revamp our lead generation strategy and spearheaded the initiative to create a new customer success and channel partner team separate from the New Logo direct team.• Implemented a new lead gen strategy to include webinars and events, “seller led” campaigns, outsourced business development, “high intent signal” target prospecting from website and organic search, competitive displace marketing and sales plays. These and other efforts resulted in over 300 organic sales qualified leads and 7.5M incremental pipeline generated in 12 months.• Revamped the “lead to cash” sales process to include measurable activity and criteria within each individual sales stage resulting in a 30% closing ratio and reduced sales cycle by 30 days on average• Closed 15 of our ICP targeted new logo deals valued at over 3M TCV• Created performance management criteria for individual contributors and first line managers to include measurable revenue goals and key performance indicators• Recruited and hired top talent in the sales and business development roles• Provided customer facing support to account executives with “in flight” opportunities via direct co-sell customer engagement in all deal stages• Reported directly to the CEO (UK based) and CFO (U.S.). Direct reports included 6 Account Executives, 2 Business Development Representatives and 1 Senior Director of Channel Partnerships