Wesley Balmer Email & Phone Number

Santa Barbara, Ca, Us

Austin, Tx, Us

Santa Barbara, California, Us

Key Highlights:+ $600,000 in return request revenue protected during the first shipping period after the pre-order phase by addressing a manufacturer defect in the firmware that required irregular installation procedures for the shipped product; implemented video support calls to assist with installations before accepting cancellations.+ $86,000 saved by enacting strategies in the 3,500+ member Facebook group, allowing customers to become group experts and get rewarded for contributions, leading to a reduction in two full-time employees (FTE).Drove revenues through renewals and cross-selling with a team of 20 global support agents and three US-based support managers. Created a clear team vision, aligned deliverables with the strategic objectives, and built a high-performing team. Aligned the team around revenue strategies, monitored customer retention initiatives, and maintained aggressive retention goals. Collaborated with executive leaders to ensure strategic focus and developed processes and tools for customer success.

Key Highlights:+ 8% year-over-year (YOY) profit increase secured by implementing SimPro Cost Center, job costing, and technician scheduling, becoming the highest profit center and investing in upsell training for technician staff.+ $30,000 monthly recurring revenue (MRR) generated by developing and implementing a tiered subscription with a 32.9% attach rate and 91% margin using a price testing framework; drove pricing strategies to optimize the highest performing tier.Optimized and aligned all facets of revenue generation, including sales, marketing, and customer success. Built a team of two office administrative staff, four lead service technicians, and 16 field technicians to execute a $15M B2B and B2C revenue strategy aligned with goals and objectives.

Santa Barbara, California, Us

Key Highlights:+ $1M in revenue across custom-branded consumer electronic devices earned by implementing a viral referral program incentivizing customers to share with friends; each closed customer referred two new customers.+ Helped secure a $63M Series B round of funding by establishing a B2B organization within a D2C company.+ 150% YoY growth during the global expansion period captured by establishing distribution partnerships in LATAM and Canada and developing regional strategies and messaging to encourage customer trust.Shaped the commercial strategy for account retention and growth while refining and scaling sales team processes. Established a team of four regional sales managers (USA, Canada, LATAM, EMEA, and APAC), three sales development representatives, and one distribution channel manager. Differentiated product messaging that led to virality in customer experience.