Wes Condray-Wright Email & Phone Number

Lubbock, Texas, United States

• Develop brand identities for clients.
• Implement traditional and digital marketing strategies to increase visibility of clients topotential customers - including print media, Facebook Ads, Google Ads, and YouTube pre-rolls.
• Negotiate with creative agencies, freelance photographers and videographers to get bestrates for clients.
• Serve as creative director for creative projects that speak to brands.
• Create robust design collateral for clients across all channels.
• Create social media content and manage social channels.

Lubbock, Texas, United States

• Create a unique brand identity for a luxury hair salon.
• Act as creative director for salon - managing both the identity online and in-person.
• Develop a marketing strategy to both attract new clients, as well as new stylists to the salon.
• Manage salon social channels.
• Project manager for build out of salon space.
• Negotiate with vendors for fixtures and furnishings.

Los Angeles, California, United States

Remote

• Develop robust, cross-channel, media strategies for over 30 destinations in Texas, Arkansas, and Missouri that encourage a sense of wonder, curiosity, and ultimately travel to the partner destinations.
• Matrix-manage Associate Media Specialists in charge of executing media deliverables.
• Analyze campaigns for performance and leverage data to inform media strategy.

Remote

• Develop and execute digital ads on a variety of platforms including: Google, Meta, Snapchat, Uber Media, CTV, Pandora, Spotify, Expedia, Travelocity, and LinkedIn.
• Analyze campaign data to tell story that informs client of performance.
• Optimize ads to maximize conversions and budget.
• Partner with Destination Marketing Organizations to tell story of their destination to a broader audience.

Amarillo, Texas Area

• Create aspirational brand identity system and messaging for Amarillo College. Reshape and reimagine perception of the college. Develop brand standards and key messages for the college that to speak to both potential.
• Launched a nationally award winning branding campaign “Success is Amarillo College”.
• Collaborated with Vice President of Communications and Marketing on qualitative research leading to strategic plan for college departments.
• Served as college liaison on the Amarillo Economic Development Corporation and Inc. Magazine campaign.
• Lead a team to launch redesigned website.
• Championed an increase in engagement on social media channels.

• Coordinate annual employee campaign to raise dollars for non-profit agencies. TTU & TTUS have a combined employee total of 4,560. Host kick-off events to showcase where dollars go and excite employees about the.
• Raised over $500,000 for non-profits.
• Earned the highest per capita gift from a Higher Education Institute with 2000+ employees in the State of Texas.
• Had the highest participation of Higher Education Institutes with 2000+ employees in the State of Texas.

• Develop and coordinate Freshman Seminar course to serve as a retention tool for Texas Tech University. Analyze effectiveness of program. Create a suite of courses designed to assist students at multiple checkpoints in.
• Implemented targeted marketing campaign to student populations who benefit most from enrolling in course.
• Increased number of section offerings and partnered with departments and offices to offer cohort specific sections to help bolster a connection within majors, programs, and the university. Additionally, these sections.
• Facilitated a retention increase of five percent for students who enrolled in the course.
• Developed a Faculty Fellowship program to recognize passionate faculty members working within the freshman seminar.
• Developed an upper-level seminar course targeted to sophomores designed to help students prepare for life after college.

Collaborate with Director of Trends and Co-Category Manager to ensure successful growth in sales, product lines, and departmental footprint in-store through store remodels, promotional vehicles, and e-commerce marketplaces. Manage and work with buying team to plan floor sets, new licenses, and planogram sets. Trends Department can be defined as: Action.

Plan eye-catching merchandising strategies for Trends items. Partner with Advertising Department to plan internal and external advertising vehicles and signage. Design promotional programs for Trends team. Displays and ad vehicles must excite and invite customers to shop programs so consumers can discover products to entertain and delight. Fixtures must.

Create and coordinate an engaging orientation program for 1,440 new freshmen students and their families. Design activities for students to learn about the campus, ways to be successful students, and register for their first semester. The orientation must serve as the impetus for improving persistence of freshmen students in their goal of obtaining a.