"Taking businesses online is easy. Setup a platform, connect payment gateway, pick a trusty courier, and voila!" Then enters the period of let down with little to no order day after day even with all the SEO and paid search. That was me in 2014, three years into ecommerce web development and conversion optimization. I was over optimistic that the online space was flooded with unmet demand. Part of which is true. But it was when I stepped into the game of brand management, demand generation and business solution architecture that I started to transform businesses online.Ever since, I've acquired some of my proud achievements in the ecommerce space:✅ Successfully launched an omni-channel home furnishing brand and reached breakeven point 11 months after grand opening. The achievements are attributed to: a. driving the brand with a unique culture and market positioning that resonate well with our immediate and secondary target consumer groups b. recruiting talents and assembling the team with strong recognition in company mission as well as sharing a common vision for the industry c. providing coherent and complementing omni-channel shopping experiences, backed by versatile merchandising and marketing strategies that connect with our guests on various stages of shopping cycle✅ During the height of COVID lockdowns, transformed early stage online sports apparel business from single-digit weekly orders to 4x the sales and reached breakeven point within 3 months by expanding key product lines and matching brand communications with core audiences✅ By leveraging existing assets and establishing new logistics model, I crafted the biggest annual sales campaign for a well-known brand that not only grew sales 80%+ YoY for 3 consecutive years but also started a seasonal trend amongst competitors.In summary, I've shifted my career from plotting down lines of codes to geeking out the numbers in business analytics. In the field of ecommerce, a market space that is ever-evolving with new technologies and solutions, I have over 9 years of experiences from selling software, consumer electronics, cosmetics, coffee, to furniture. And it doesn't stop there. Recently, I've applied my knowledge to a post-COVID hobby, growing luxury tropical plants and made it a cross-border business. Shoot me a message and I'd love to share what I can!