Wes Fischer Email and Phone Number
Melbourne, VIC, AU
Wes Fischer's Location
Melbourne, Victoria, Australia, Australia
Wes Fischer's Contact Details
Wes Fischer work email
- Valid
- Valid
- Valid
Wes Fischer personal email
n/a
About Wes Fischer
Did you know that 80% of B2B sales interactions occur in digital channels? Add to this that B2B buyers spend 83% of their time researching solutions online, making your company's digital channel and customer experience even more important.When I first launched NTWRK, my vision was to simplify digital business growth and maximise B2B customer experiences through independently verified data. Using quantified data, we introduce best practice processes to your business and converted B2B leads that increased your business' market share.As I am passionate about creating a winning culture. A strong focus on giving back to others, continuous focus on personal development and having fun along the way.
Wes Fischer's Current Company Details
Ntwrk
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Director | AI-Enabled Personalisation and Digital Transformation
Melbourne, VIC, AU
- Website:
- ntwrk.com.au
- Employees:
- 2
Wes Fischer Work Experience Details
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Director | Ai-Enabled Personalisation And Digital TransformationNtwrkMelbourne, Vic, Au
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Strategic Marketing DirectorNtwrk Jan 2017 - PresentSouth Melbourne, Victoria, AuSteering through the MarTech Maze with passion, the leadership at NTWRK has set a new standard for navigating the complex digital landscape. Leading the way, the team has become the go-to for brands eager to deepen their digital connections. From industry giants to innovative trailblazers, they've been instrumental in revealing the unique digital potential of diverse clients.Under this strategic direction, NTWRK has turned the MarTech maze into a realm of clarity and opportunity. The team's accomplishments include crafting elevated strategies to boost brand loyalty, transforming data insights into actionable strategies, and revolutionizing digital personalisation. Their expertise in optimising customer journeys and infusing CRM and loyalty programs with purpose has not only distinguished NTWRK but also cemented its position as a digital marketing leader.For those aiming to navigate today's digital marketing complexities and connect meaningfully with their audience, NTWRK offers unparalleled collaboration.
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Non Executive DirectorBursl Jul 2021 - Jul 2023Bursl offers a comprehensive platform for businesses to streamline their recruitment and management of employment contracts, payroll, and expenses, ensuring compliance with local labour laws worldwide. By facilitating the establishment of remote teams, we assist companies in minimising business risks and fostering global workforce collaboration.
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Head Of Digital MarketingCleanaway Waste Management Mar 2016 - Feb 2018Melbourne, Victoria, AuI led the digital marketing, e-commerce and analytics teams (26 team members) through transformation and growth for a sustainability business that had been slow to adopt digital channels and embrace changing consumer habits. As part of this, I initiated and managed the online growth strategy, including new business and retention, digital self-service platforms, and integrated field sales campaigns. Over the course of 12 months, we were able to directly attribute ~$300m in incremental annualised revenue to digital growth campaigns. -
Digital Marketing ManagerSuncorp Group Jan 2015 - Mar 2016Brisbane, Brisbane, AuI collaborated across various business brands to align customer experiences across digital touchpoints. My responsibilities included managing and optimising digital experiences, utilising analytics and insights to develop exceptional customer experiences, and identifying opportunities for improvement both online and offline.I drove strategies for Paid Search and Programmatic Display, optimising campaigns to meet target metrics. I was also responsible for the creative direction of ads, ad copy, and landing pages, ensuring optimal channel performance. I utilised industry-standard tools such as Adobe Analytics, Adobe Media Optimizer, and DoubleClick for auditing and reporting.Additionally, I executed profitable media buys, determined test budgets and strategies, and coordinated creative direction and implementation. By continuously testing, optimising, and analysing campaigns, I achieved and maintained KPIs. I developed collaborative relationships with media partners and internal/external teams, tracked market trends, and demonstrated the value of initiatives through regular metrics reports. -
Digital Marketing & Merchandise ManagerYamaha Apr 2014 - Jan 2015Hamamatsu, Shizuoka, JpAs a marketing professional at Yamaha, I maintained brand integrity and developed team marketing plans in alignment with objectives. I executed measurable digital marketing programs, designed and managed experience-focused destination stores, and oversaw project management for campaigns. Additionally, I developed the social media strategy, tracked results, collaborated with internal and external teams, and managed the digital marketing budget. I also reviewed emerging technologies to keep Yamaha at the forefront of innovation.A key project I managed was the Yamaha Sound Centres, which involved partnering with long-term Yamaha dealers to establish and expand the centres. This initiative enhanced brand visibility and increased the competitiveness of the dealer network. -
Product Management & Digital StrategyYamaha Mar 2011 - Apr 2014Hamamatsu, Shizuoka, JpI ensured brand integrity, educated retailers on product opportunities, and conducted market and competitor analysis to identify opportunities and threats across various dealer channels. I managed pricing strategies, cross-team collaboration, and customer relationships in both B2C and B2B segments. Additionally, I maintained stock levels, facilitated cross-collaboration between internal and external stakeholders, managed online brand campaigns, and improved the Yamaha website's usability, design, content, and conversions.A significant achievement was the development of a highly successful eCommerce platform, which required multi-divisional collaboration and effective project management. Upon launch, the platform exceeded initial expectations, delivering project ROI in the first 13 months.
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Eproduct SpecialistYamaha Oct 2009 - Mar 2011Hamamatsu, Shizuoka, JpI conducted national and dealer-centric training on sales techniques and product information, managed web content, and implemented social media strategies to raise brand awareness and engagement. I also produced educational content, acted as the company's digital evangelist, and managed the company's website redesign. My responsibilities included tracking and analysing website analytics, managing campaign expenses, optimising copy and landing pages, performing keyword discovery, and developing link-building strategies.A key project I led was the implementation of iPads for sales and marketing staff. This initiative provided real-time access to sales and marketing information, standardised training modules, and increased productivity. Despite initial resistance, I successfully ensured stakeholder commitment, and iPads are now the norm for presentations, meetings, email, and video conferencing in the division.
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Sales And Marketing Support SupervisorYamaha Apr 2009 - Oct 2009Hamamatsu, Shizuoka, JpI maintained Yamaha's brand integrity and image, managed Sales and Marketing Coordinators, monitored sales initiatives, and implemented sales strategies. I also analysed competitors, developed advertising and marketing strategies, attended trade shows, coordinated marketing support material, and provided ongoing dealer support.A significant project I led was the implementation of business intelligence software, Phocus. After evaluating multiple options, I implemented Phocus and created user-focused dashboards for visual data interpretation. Despite initial resistance, I trained the sales team on its benefits, and it has since become the go-to source for real-time sales information, uncovering thousands of opportunities for Yamaha retailers.
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Sales And Marketing Support Supervisor / Sales Manager - TasmaniaYamaha Mar 2008 - Apr 2009Hamamatsu, Shizuoka, JpAccount Management, Marketing Consulting, Product and Sales Training
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Sales And Marketing Support CoordinatorYamaha Apr 2006 - Mar 2008Hamamatsu, Shizuoka, JpPhone Sales, Technical Assistance, Account Manager Support, Marketing Support
Wes Fischer Education Details
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Australian Institute Of Company DirectorsCompany Director'S Course -
Deakin UniversityMarketing/Management
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De La Salle MalvernYear 12 (Vce)
Frequently Asked Questions about Wes Fischer
What company does Wes Fischer work for?
Wes Fischer works for Ntwrk
What is Wes Fischer's role at the current company?
Wes Fischer's current role is Director | AI-Enabled Personalisation and Digital Transformation.
What is Wes Fischer's email address?
Wes Fischer's email address is we****@****aha.com
What schools did Wes Fischer attend?
Wes Fischer attended Australian Institute Of Company Directors, Deakin University, De La Salle Malvern.
Who are Wes Fischer's colleagues?
Wes Fischer's colleagues are Andrii Maksymenko.
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