Wes Gough-Booth Email & Phone Number

Guelph, Ontario, Canada

As a Social Media Specialist on Linamar Corporation's global marketing team, I am passionate about leveraging digital platforms to drive brand engagement and promote Linamar's values. With a robust skill set in content creation and management, I have successfully generated captivating social media content using Adobe Premiere Pro, Adobe After Effects, CapCut, and Canva.My key responsibilities and achievements include:🔹 Managing corporate social media pages on diverse platforms including YouTube and TikTok, ensuring a consistent brand voice and driving audience growth.🔹 Developing and implementing social media strategies to expand global presence and enhance brand reputation.🔹 Supporting the global marketing team by contributing to various initiatives and collaborating with cross-functional departments.🔹 Conduct benchmarking research to remain at the forefront of industry trends and competitor activities, enabling data-driven decision-making.🔹 Creating a comprehensive KPI list and reference system to monitor and analyze social media analytics, to ensure continuous improvement.🔹 Actively contributing to modernizing Linamar's global social media policy, ensuring inclusivity and compliance with evolving digital trends.🔹 Present innovative ideas and recommendations to diverse departments, effectively communicating and influencing strategic initiatives.🔹 Managing monthly social media paid ads on Facebook and Instagram, closely tracking KPIs and making necessary adjustments to maximize ROI.🔹 Collaborating with the global marketing team to ensure messaging consistency and appropriateness across all digital channels.🔹 Creating impactful corporate storytelling videos using Adobe Premiere Pro, capturing the essence of Linamar's culture and showcasing employee experiences.🔹 Obtaining a drone license and safely operating a DJI Mavic Air II, aerial footage in compliance with Canadian Aviation Regulations.

Waterloo, Ontario, Canada

During my final co-op term with the University of Waterloo's Electrical and Computer Engineering (ECE) department, I was hired as a Digital Media Coordinator. I had various responsibilities to enhance the department's online presence and execute successful events.Key Responsibilities and Achievements:🔹 Website Management: Maintained and updated the ECE website, ensuring the accuracy and relevancy of information for visitors.🔹 Video Editing: Utilized Adobe Premiere Pro to cut and edit YouTube videos, delivering visually compelling content to engage the audience.🔹AODA Compliance: Ensured all digital content met Accessibility for Ontarians with Disabilities Act (AODA) guidelines, making information accessible to individuals with diverse needs.🔹Event Planning and Execution: Orchestrated the ECE department's convocation event, which attracted over 100 graduates. Leveraging the virtual meeting platform "Gather Town," I created a dynamic digital environment that mimicked in-person interactions.🔹 Gather Town Expertise: Developed an interactive map within Gather Town, replicating the ambiance of an in-person convocation. Attendees could engage with emoticon-style characters, interact with others, and communicate as if they were physically present.🔹 Adobe Premiere Pro: Proficient in video editing, enhancing visual appeal and storytelling.🔹 Adobe Photoshop: Skillfully used Adobe Photoshop to create visually appealing graphics and designs.🔹 Internal communications: Collaborated effectively with cross-functional teams and stakeholders.

Waterloo, Ontario, Canada

In my Public Relations Consulting course, I had the privilege of auditing a non-profit organization's communication efforts and providing recommendations for improvement. Working in a small team, we conducted a comprehensive analysis to identify areas of opportunity. Following the successful completion of the public relations consulting course, I was hired by Capacity Canada as a full-time co-op to implement the communication plan I helped develop.Key Responsibilities and Achievements:🔹Instagram Strategy: Recognizing a significant gap in their communications, particularly the absence of an Instagram presence, I developed a comprehensive strategy tailored to their main demographic of 23-35-year-olds. This included a cohesive theme, 15 engaging posts, highlight icons, and a growth guide to effectively reach and engage the target audience.🔹Website Optimization: In addition to executing the Instagram strategy and creating the final video advertisement, I conducted an audit of their website. Identifying the need for optimization and redesign, I proposed a revamp using Elementor, addressing the issues of excessive text and ensuring it appealed to the desired demographic. With authorization from stakeholders, I dedicated a significant portion of the summer to redesigning and optimizing the website.🔹 Social Media Management: Alongside website optimization, I managed their Instagram, Google+, Facebook page, and email campaigns. By curating engaging content and implementing targeted strategies, I effectively nurtured their online presence and audience engagement.🔹Advertisement Video: To overcome the challenge of explaining a complex program through text, I created a dynamic one-minute video advertisement. By leveraging video storytelling, I effectively conveyed the program's value and generated interest among the audience. The video is attached below.

Kitchener, Ontario, Canada

This role was a part-time position that I did while pursuing my degree. I was responsible for running the print shop located inside of Conestoga College. I helped students with whatever they needed in regards to printing, supplies, way-finding, or general questions about the college.

Kitchener

As an Upper Year Mentor at Conestoga College, I ensured the smooth transition and overall comfort of new students within the college community. This position was offered to distinctive students who demonstrated leadership qualities within their respective programs.Key Responsibilities and Achievements:🔹Student Engagement: Hosted various workshops to foster a welcoming and supportive environment for new students at Conestoga College. Organized a LinkedIn workshop, providing valuable insights on how to present oneself professionally on the platform. Additionally, I facilitated a networking workshop to facilitate connections among new students and help them discover common interests.🔹 Leadership and Guidance: Offered mentorship, guidance to new students and provided them with direction and advice on their professional journey. I also acted as a reliable resource for their queries and concerns, helping them navigate their college experience effectively.🔹 Professional Development: Empowered new students to develop their professional skills and build a strong foundation to help them secure a career. I shared insights, tips, and best practices to enhance their employability and professional growth.This part-time role allowed me to make a positive impact by providing leadership and support to new students during their crucial transition period. It was a fulfilling opportunity to contribute to their personal and professional development.

Waterloo, Ontario, Canada

This job was a temporary summer job that I acquired for the summer break between the first year of my degree and the second year of my degree. BarbarianBody is a fitness company that started as a YouTube page which has grown into a full-fledged business. Tanner Wideman, the owner of BarbarianBody hired me as a social media community manager to help him run the BarbarianBody website, YouTube page, Instagram page, and Facebook group. I was responsible for cutting and editing YouTube videos, creating social media plans, responding to all social media comments, and re-designing the website. I gained a lot of experience in the social media industry from this role as BarbarianBody has a major following. When I started at BarbarianBody the Instagram account had 18,000 followers, YouTube had 575,000 subscribers, and Facebook had 2300 community members. This experience taught me how to manage and continue to grow a large social media presence. My most significant achievement in this role was creating a lead generator that led to over 300+ sales. Skills learned & used:-How to respond to thousands of comments in a timely and professional manner-Create on-brand social media content-Cut and edit YouTube videos seamlessly and professionally using Adobe Premiere Pro and Sony Vegas Pro-Researching content that would be relevant to BarbarianBody's following-Created catchy YouTube thumbnails to increase view counts-Researched social media trends and recommended changes or adjustments as necessary -Lead generation tactics-WordPress and Elementor website optimization and management \-Search Engine Optimization (SEO)-Heatmap data using LuckyOrange

Waterloo, Ontario

At Bustard's Auto Group, my main responsibilities were taking professional photos of all inventoried vehicles, writing sales descriptions and titles, and editing photos using Adobe Lightroom. I was also responsible for running each dealership's social media pages which included Instagram and Facebook. I created content and posted it each day using a social media planner application called Buffer. I would post 1-3 blog posts per month on related information about the automotive industry and publish them on the main website. Nearing the end of my time at this job, I was responsible for hosting an event with the Vice President of Ford Canada coming to Listowel Ford to announce how the brand is changing to electric vehicles and removing many cars from its lineup. This was an internal event that saw approximately 60 important stakeholders attending. After the event, my team was commended for the smoothness of the event and feedback surveys were very positive. Skilled learned and used:-Taking professional photos-Professional and creative copywriting-Social media planning -Social media management -Content creation and curation-Adobe Lightroom-Adobe Photoshop-Adobe Premiere Pro-Merchandising-Photo editing-Video editing-Event planning

Waterloo, Ontario, Canada

I worked at German Autotech after my time at BMW Grand River. At German Autotech, I was the only Service Advisor and worked alongside the owner to ensure customers were happy and taken care of. Since this shop was a small business, customer service and trust were important to keep clientele. My day-to-day activities included ordering parts, upselling required repairs, scheduling appointments, organizing parts, and answering all incoming phone calls. I also kept in constant contact with customers through text and email. After one year of being at German Autotech, there was an expansion to detailing and car cleaning, which I also ran. I was responsible for promoting this new side of the business and upselling the products and services offered. Skills learned and used:-Working with a small business-Customer service -Upselling-B2C Sales-Parts ordering -Organization -Self-starting-Strong communication -Clear and concise communication-Working with premium clients -Working with luxury vehicles (Porsche, Audi, Lamborghini, BMW)-Automotive industry knowledge

Kitchener

I started at BMW Grand River at an entry-level position and after six months I was given the opportunity to train as a service advisor. Four months after that, I was given a full-time position and got brand and service training at BMW University located at their head office. I learned about the car industry, the brand, and how to follow strict customer service guidelines with premium brand customers. On a typical day, I would deal with 40-60 customers and keep them in constant communication about their vehicles. This was a high-performance environment and I learned how to be organized and work under pressure.At BMW there was a requirement for high customer satisfaction and encouragement to hit sales quotas. I managed to exceed customer satisfaction and hit sales quotas each month, I made it a personal goal to make my customers feel valued. This role taught me everything I know about how to deal with customers, stay level-headed, and have tough conversations.

Kitchener, Ontario, Canada

After graduating from the marketing program I obtained a full-time job at BMW Grand River as a car porter. This was an entry-level position where I cleaned customers' cars, checked customers in, and worked with advisors to give customers a great experience. I did this role for approximately 4 months and then I was promoted to a service advisor role and began training.

Kitchener, Canada Area

I have always had a passion for entrepreneurship. In the first year of my marketing diploma, I had an opportunity to run my own business. The City of Kitchener had a program called the Summer Company program, which gave applicants a $3000.00 grant towards running their own company. The application required a detailed business plan including a budget of how you would spend the $3000.00. At the time, I had no idea how to create t-shirt designs although, I knew it was something that I could learn because I had a passion for it. Once I got approved to be a part of the Summer Company program, I began watching YouTube videos on creating vector images on Adobe Illustrator. I spent 40 hours or more per week creating designs and teaching myself about all of Adobe's offerings. After a month of creating t-shirt designs and mock-ups, I decided to commit to one design and print 13 t-shirts as a sample size. I ended up selling all 13 t-shirts before I had them printed, so I printed 40 more of two other designs. I ran a tradeshow where I promoted my brand and sold some t-shirts. I grew the Twitter account to 1000 organic followers and created a Squarespace website that worked with online ordering. Once the summer was over, I decided to focus on school and end my business as I did not have the income or the time to focus on it in the final year of my diploma. I managed to break even on the $3000.00 grant, which was a great accomplishment for me. This experience taught me how to channel my ambition and work towards set goals. Skills learned & used:-Brand Development on all Social Media Platforms.-Managing an e-commerce website-Search engine optimization-Created paid social media ads -Created paid Adwords Campaigns-Adobe Illustrator-B2C Sales-Budgeting-SMART Goal Setting-Marketing plans

Kitchener, Ontario, Canada

In this role, I stocked and faced shelves, used a motorized pallet jack to receive products from trucks, helped customers find products they were looking for.

Kitchener, Ontario, Canada

Sobey's was the first job that I worked at. I started off as a cashier for a couple of years then I was promoted to the grocery department. My daily tasks in this role included greeting customers, returning carts, bagging groceries, and providing a high standard of customer service.

Bachelor'S Degree, Public Relations/Image Management, 3.75 (A) Gpa

-Graduated with distinction (80-89% average throughout all years of my degree) -Awarded the Bachelor’s of Public Relations Capstone.

Diploma, Marketing

Activities and Societies: Entrepreneurship Club, President of the Investing Club at Conestoga College.