Wesley Gehbauer Email & Phone Number

Miramar, Florida, US

Chicago, IL, US

• Improved UX+UI of filtering conventions bringing consistency of experience across the application
• Redesigned platform landing page providing the ability to add health scores to subsets of shipments

San Francisco, California, US

• Helped establish UI standards & homogenization across multiple products & platforms
• Oversaw UX overhaul of consumer-facing mobile app (both Android & iOS)
• Lead UX development of the company's online ordering vertical experience (for iOS)
• UX & UI of SpotOn Payments v1.0 Android application following Material guidelines
• Adapted UI color palette and typography guidelines to meet WGAC AA compliancy

Chicago, Illinois, US

• Established UX practice for the insurtech company growing >100% annually
• Produced re-usable design framework for engineering team that grew >400% in 2-years
• Launched three new SaaS product verticals resulting in additional revenue streams
• Improved usability of mobile app adding feature critical to attaining new customer category
• Updated UX & UI of company’s operational software resulting in reduced cycle times and increased new user efficiency by 15%
• Improved usability of B2B and B2C payments platform eliminating the need for training, reducing costs for the company and clients

Utrecht, NL

• This 2+ year period allowed me to influence a number of brands and companies including:
• Life Fitness
• McDonald's
• Walgreens
• Drugstore.com
• Beauty.com

• Conducted user research to identify feature requirements, scenarios of use, and user personas
• Delivered process flows and wireframes for the company’s human-centered native iOS app

Rosemont, Illinois, US

• Led UX & UI design for IOT management platform with 75K devices + 16K active users
• Provided guidance for UI of cloud connected touch-interface exercise equipment line

Chicago, IL, US

• Re-invented the in-store menu board experience for McDonald’s North America
• Utilized data to customize menu offerings based on time of day, historical sales data, location, and area demographics ultimately leading to increased sales

• Designed & documented adaptive web interface standards for 3 major web properties
• Collaborated with product stakeholders, engineering, and copywriters in an Agile environment
• Delivered annotated wireframes and pixel-perfect UI for long-form digital content

• Supervised conceptual development and design of adaptive and responsive microsites, digital banner ads, social media influencer blog assets, and on-premise experiences for retailer-specific digital & social marketing.
• Collaborated with technology and production departments and intra-network agencies to extend campaigns for Unilever’s CPG brands

Chicago, IL, US

• Directed a team of six plus various freelancers to deliver digital promotional programs, on-premise experiences, and point of sale advertisements across multiple clients and brands

New York, New York, US

• Created an industry-first digital experience, native mobile applications, microsites, printed advertising, in-store promotional materials, experiential marketing programs, and more
• Led the conceptual development of experiential and promotional marketing campaigns for Office Depot, US Cellular, Dolce & Gabbana, Kraft Mondelez, and more
• Developed project timelines while managing a small team
• Directed product and lifestyle photoshoots

• Developed brand guidelines, illustrations, packaging, and promotional materials

Chicago, IL, US

• Directed creation of promotional efforts of largest individual US team sponsorship deal ever (outside of naming rights).
• Continually found creative budget solutions while increasing the work's integrity, resulting in a net savings of $10,000+ for the client while keeping more revenue within the agency.
• Lead a team of art directors to adapt MILLER Lite's national strategy for regional initiatives, including the Dallas Cowboys, Houston Texans, Los Angeles Dodgers and numerous strategically aligned universities.
• Directed product and lifestyle photography including photographer, talent and wardrobe selection in order to oversee the creation point of sale materials.
• Organizing and directing efforts of a team of 18 individuals to achieve a unified goal.

St. Louis, MO, US

• Won three new business pitches gaining new clients (Fancy Feast, Germ X, Roberts Brothers)
• Led the creative development of launch materials for two sub-brands
• Lead Creative on Bacardi Flavored Rums and Cazadores and Corzo tequilas
• Established a visual communication treatment so successful for the product line it was produced in consecutive years (an extremely rare scenario)
• Directed lifestyle and product photoshoots

• Created packaging for multiple product lines
• Oversaw art buying, and all aspects of printing
• Deliverables included printed advertising and website design

The Agency is a company comprised of small group of hand-selected Design students chosen by the faculty member in charge of the business.Designers at The Agency complete work for the University and its different schools as well as local businesses and gain experience with client interactions, presentations, print press checks and more.

Mentor-Led Ux Track, User Experience Design

Bachelor Of Fine Arts, Visual Communications