Wes Haddon Email & Phone Number

Brooklyn, Ny, Us

We made an alternative to shampoo - no more poofy, dry, itchy heads.modernmammals.com

New York, New York, Us

We theorized that remote-work was about to be a big part of the future even before the pandemic began ——— our response was Bigfoot, the odd hybrid of an all-remote dream team and a CPG marketing agency.We built all-remote, modular teams of marketers, creators, and developers from all over the world (most of them were perpetually traveling at the time). to scale a handful of startups across NYC, LA, San Francisco, and London.We started off serving a huge span of projects (from AdTech app spin-offs to partnering with innovation consulting firms to help grow corporate ventures) but eventually found our home in the CPG space.

Marlboro, Ny, Us

Scaled marketing & ops for a direct-to-consumer booze-free cocktail subscription based in Brooklyn and the Hudson Valley (curiouselixirs.com).

Playa Vista, Ca, Us

Working with an entrepreneurial team of developers, designers, & marketers in the Rubicon Project's new venture division to roll out our first publicly available product: a browser extension allowing users to personally tailor their online ad experience to their own interests.- Assisting in the strategic development & implementation of campaigns - including blogging and awareness campaigns social media advertising campaigns, automated email campaigns, and banner-style advertisements- Growth hacking and A/B testing to optimize campaigns for key metrics such as cost-per-install, reach, etc.- Building out data analytics tools & automating customer acquisition success reporting

Playa Vista, Ca, Us

Worked on a variety of consumer-facing corporate startup projects, including an AirBnb-style driveway sharing application and a real-time video debate platform.- Ideated and fleshed out go-to-market strategies- Implemented strategies across paid and organic channels- Assisted in early planning of products, user experience, & branding- Worked with a team of designers, filmmakers, and copywriters to produce creative/copy- Worked closely with development team to hone in on product-market fit

Raleigh, North Carolina, Us

HQ Raleigh is a coworking space and business incubator in the heart of downtown Raleigh. I took on a variety of projects with the ultimate goal of improving triple bottom line operations:- Installed and adapted a third-party SalesForce application to track inventory, manage sales of event supplies, and simplify repurchasing program (while redirecting reorders toward cost effective, sustainable vendors)- Evaluated financial records to streamline costs and generated budgets for high-spending areas- Updated event-planning procedure and contracts to make HQ events zero-waste

Owings Mills, Maryland, Us

- Oversaw 16 contracts valued at over $250,000 annually, across four counties in central NC- Scheduled and managed 65 employees- Met regularly with managers and community representatives to recognize and achieve client goals- Worked closely with technicians to maximize water quality, client health, and pool maintenance

Owings Mills, Maryland, Us

MANAGER (May 2013 - September 2013)ASSISTANT MANAGER (May 2012 - September 2013)LIFEGUARD (May 2009 - September 2011)

Bachelors, Entrepreneurship

Global Marketing

Mechanical Engineering (Partial)