Wesley B. Email & Phone Number

Saint Louis, Mo, Us

Schaumburg, Illinois, Us

I had the opportunity to manage a dynamic territory encompassing three states and 75 diverse accounts. I worked closely with 30+ CPG clients, driving retail and wholesale partnerships that significantly expanded market reach and brand presence.Key Achievements:- Led the charge in cultivating relationships with retailers and wholesalers, resulting in 30+% year-over-year growth across the territory.- Developed tailored strategies to help clients optimize their product placement, resulting in successful in-store executions and increased sales velocity.- Fostered long-term partnerships and collaborative initiatives with key accounts, ensuring alignment with client goals and market demand.- Provided strategic insights to clients, offering market analysis and trends to drive informed decision-making and category expansion.

Clearwater, Fl, Us

- Overseeing growth strategy and customer success metrics for multiple accounts across the US. - Responsible for providing budget/projections & held accountable for meeting set revenue targets. - Successfully onboarded customers to our propriety inventory management software giving store level personnel the capability to order POP and hardware with established constraints saving time at the corporate level and alleviating frustration at the field level. - Large scale project management including implementation of new programs, scopes of work and special projects. - Serve as the liaison between our customers & internal design groups, I am responsible for developing creative briefs that convey client goals concisely. - Facilitate internal/external trainings for the entire suite of GSP's propriety software. - Manage all information related to my market in our CRM tool. (contacts, meeting summaries, opportunities, etc)

Clearwater, Fl, Us

- Managed promotional strategy & implementation of POS marketing programs for multiple retailers across 8,000+ stores totaling over $5 million in annual revenue.- Partnered with retailers in developing key metrics & KPI’s allowing for budget maximization. - Successfully implemented new campaign management software designed to track & enter promotional strategy across multiple markets. - Worked with internal teams to develop in-store branding for a new dispensed beverage destination. INTERNAL AWARDS & RECOGNITION- Most Improved Account (Nomination)- Best in Concept Design (Nomination)

Clearwater, Fl, Us

We provide retail branding and marketing services with a focus on site-specific execution to help transform retailers growth strategies into store-level success. As an Account Manager at GSP, I work alongside the client(s) to execute retail marketing strategy. This includes, but is not limited to the following:- Creating, inputting and processing detailed orders - ensuring timely and accurately delivered products to over 5,000 retail locations & managing $1.5 million in annual revenue. - Develop sales and plan orders for large operations across multiple states.- Marketing and brand coordination with the client and GSP's internal design groups which include visual merchandising and graphic design.- Creating and maintaining a detailed, client-specific database.- Formulating effective marketing solutions for point-of-purchase, social media, and digital out-of-home media.INTERNAL AWARDS & RECOGNITIONAccount of the Year - 2018Best in Photography - 2018

Temple, Tx, Us

- Developed and maintained a robust social strategy across multiple platforms resulting in over 5,000 additional subscribers to our SMS based loyalty program & an increase of over 400,000 impressions YOY.- Started the process from transitioning our SMS based loyalty program to an application based system. - Built on the existing Holiday Campaign by adding a charitable component designed to diversify the CEFCO consumer and create community engagement. Partnered with key vendors to financially support the campaign and oversaw store level execution of the accompanying POP execution at the store level.

Belton, Tx, Us

As Manager or Digital Operations and Marketing, I was responsible for developing and implementing a strategic marketing plan designed to drive traffic and foster customer loyalty. This was accomplished by creating digital marketing campaigns as well as developing Point of Purchase marketing tools to drive sales and increase foot traffic. In addition, I managed day-to-day operations and and created trailer mixes designed to appeal to specific target markets.PROJECTS- Developed social media strategy that resulted in increased impressions by 250% from prior year. - Obtained market research supporting the installation of luxury seating options.- Created a strategic marketing campaign that supported the launch of luxury seating and played a key role in the implementation of new seating options from installation to execution.

Belton, Tx, Us

As a marketing strategist, I developed and implemented the PR and marketing strategy and content for community outreach events, new movie advertisements, and outdoor cinemas. Additionally I was tasked with executing a social media campaign on Facebook, Twitter, Instagram, and Snapchat centered around the company motto: "Clean. Courteous. Classy."