Wesley Camp Email & Phone Number

Longwood, Florida, Us

• Oversee all print and digital marketing efforts, as well as creative for custom products & new product design• Manage a team of 3 direct reports as part of serving on the company’s overall management team• Conduct marketing meetings and strategy sessions with my team, management and the company as a whole• Report on campaign performance, website & e-commerce performance• Write content for all corporate communications including blog posts, email campaigns & social media• Manage all PPC, SEO & SEM, website content, Amazon storefront, video creation, social media content and company branding• Since starting in 2019, Email CTR has increased from 12% to 20%. Social followership has increased 300%. Organic website traffic has increased 30%. Conversions attributable to digital ads have increased 40%. ROAS has increased from 1:1 to 3.5:1.

• Created websites, logos, social media channels, digital & traditional marketing assets and campaigns for small and local businesses, with clients including real estate agencies, restaurants, antique stores, law firms & political campaigns• Designed and implemented Google Ads and paid social media campaigns specifically targeted by customer location and browsing behavior (keywords, retargeting, in-market/custom intent/lookalike audiences)• Consulted with small businesses on marketing integration & strategy to deliver a uniform and engaging look, feel, message and brand voice to potential customers• Specialized in strengthening online presence, organic visibility (SEO), brand identity/pillars, competitor research & PPC targeting

• Worked directly with the CEO to strategize product development, corporate partnerships and market development• Controlled large annual marketing budget encompassing PPC advertising, trade publications and print advertising, trade show presence and social media advertising• Created and managed all content for Magento E-Commerce website receiving approximately 1.5M annual visits and 5M pageviews, including design, product photography and copy writing, growing online sales from 10% of overall sales revenue in 2014 to 25% in 2017• Managed a marketing team including a videographer, a CAD engineer and outsourced website development, hosting and security• Created and maintained highly-targeted search, display and shopping ads through Google AdWords and Bing AdCenter, with Google AdWords comprising the majority of the annual marketing budget• Managed company social media presence on Facebook, Instagram, YouTube, Twitter, and Google+, growing Facebook followership nearly 700% utilizing a combination of post frequency, engaging content and paid ad placements• Designed all ad creative for print advertisements and maintained relationships with 3 top national trade publications. Designed and produced print catalog and all in-house display materials using Konica Minolta BizHub c6000 and AccurioPress 2040 Digital Presses• Produced all product photography and editing, staged photography for ad creative and website banners/blocks• Network administration: provided office IT, managed ShoreTel VOIP system

• Developed a distribution program for stock and drop-ship products to sell on minervabeauty.com• Established and managed relationships with more than 20 brands and product lines, adding approximately 200 SKUs to the company's catalog, generating over $250K in the first year• Assisted with graphic design and other marketing functions

• Inside sales representative; guided clients through purchases over the phone. • Salesperson of the Month for 4 months in 2012

• Drove local marketing efforts, website re-design and brand development• Generated sales leads with personal and guerrilla marketing in lieu of a defined marketing budget• Assisted preflight department with photo and content editing, proofing and plating as needed• Operated Ikon CPP-650 and Canon 110 Digital Presses

• Assembled a team of wellness industry professionals (MD, Physical Therapist, Industrial Psychologist, Yoga/Fitness Teachers, Nutritionists) as part of a startup business project• Developed a business plan to bring mobile employee wellness services into offices and corporate environments in the Los Angeles area• Authored the book, "The Business of Being You"

• Managed a territory of restaurant franchises and prepared reports on food preparation standards, cleanliness/customer presentation, sanitation procedures, staff performance, franchisee performance, building maintenance, and anything else that might be out of compliance with defined corporate standards• Trained new franchisees and their employees during new restaurant openings (average 3 week stay per opening) on POS software operation and management, server behavior/presentation to customer, food preparation techniques, corporate standards for food and overall store appearance, required sanitation measures, and adherence to the restaurant's culture and atmosphere

• Managed a staff of 40 servers, cooks, bartenders and support staff• Performed all restaurant operations (back of the house & front of the house)• Maintained food inventory par levels and received/inspected weekly deliveries• Inspected employees' work during opening and closing ensuring it met procedural standards• Oversaw employee performance and customer satisfaction during business hours, addressing any concerns as needed• Reconciled cash receipts during closing shits and make bank deposits during opening shifts

Master Of Business Administration - Mba, Entrepreneurship/Entrepreneurial Studies

Bachelor'S Degree, Human And Organizational Development