Wesley J. Morrison Email & Phone Number

Oklahoma City, Oklahoma, United States

Develop and execute sales strategy to increase sales, distribution, and market share to achieve company goals and objectives for the largest brewer in the state of Oklahoma producing and marketing the Prairie Artisan Ale portfolio domestically and internationally.• Provide direction and leadership to two Inside Sales Representatives, two Outside Sales Reps., and a Chain Sales Manager to drive sales of Prairie Bomb (Flagship Imperial Stout), Rainbow Sherbet, Tiny Esses (Both Sour Ales), and many more brands.• Serve on the five-member Executive Leadership Team, and report directly to the Owner/President; assist in setting vision & strategy, aid in decision making, oversee resource allocation, and identify, assess, and develop strategies to mitigate risk.• Developed a network of 80 distributors and brokers to represent and sell Prairie Partisan Ales in 44 states domestically and in Japan, China, South Korea, and United Kingdom, generating total volume of 20,000 barrels annually, all brewed in Oklahoma.• Consistently grow business year-over-year, including 22% increase during COVID-19 pandemic (2020-2021).• Participate in new product development process resulting in the introduction of ~30 new brands in 2024; oversee the development of production calendars, creation of release schedules, and fulfilling initial orders to the distribution network.• Identify opportunities to secure contract brewing business from other craft brewers in need of additional production capabilities; contract brew clients including Clubby Seltzers and Bricktown Brewery.• Collaborate closely with Sales Representatives to cultivate and strengthen retail relationships to build awareness, gain new placements, schedule brand promotions, introduce new products, and drive on- and off-premise retail sales.• Work closely with the distributor and broker network to ensure top share of mind and focus on the Prairie Artisan Ales brands.

Oklahoma City, Oklahoma, United States

Selected for career development opportunity to expand skill set with a focus on branding, identity, and marketing.• Led the development and execution of brand strategy to define brand positioning, enhance brand awareness and ensure consistent messaging across the portfolio in alignment with business objectives and to drive the growth of the brands.• Hired a Visual Storyteller (Videographer), and a Social Media Manager to work directly with in-house artists and graphic designers in development of logos, visual assets, messaging and brand guidelines for packaging, promotions, and social media.• Utilized market research, consumer insights, and data analytics to understand customer behavior, preferences, and trends

Oklahoma City, Oklahoma, United States

• As Sales Director, recruited, interviewed, hired, and trained Sales Reps. for the first time and expanded into additional states; subsequently performed similar duties as described above as Director of Sales & Business Development.

Oklahoma City, Oklahoma, United States

Hired as the first employee in the company to focus on growing brands and developing a global sales network.• Managed business and relationships with 20 distributors and brokers in the original five states to carry Prairie Artisan Ale products, as well as in international markets; subsequently helped expand into 25 markets.• Cultivated, strengthened and maintained relationships with retail accounts to build awareness and gain new placements.• Educated distributors, brokers, retailers, and consumers on the product portfolio, communicating beer styles, ingredients, and brewing process to reinforce the commitment to brewing and marketing quality products.• Represented the company in the beer community and engaged with stakeholders and influencers.

Oklahoma City, Oklahoma, United States

Managed business and relationships to grow revenue, produce exceptional work, and ensure client satisfaction and retention for an independently owned regional ad agency with a variety of clients including several Subway franchise owners.• Served as the main point-of-contact for several clients to develop an understanding of client needs, offer appropriate solutions, and execute effective and efficient campaigns; immediately resolved all concerns and issues.• Managed business with 11 Subway Restaurant franchisees, overseeing brand positioning, messaging, promotions, advertising, and media to build awareness, drive store traffic, increase customer frequency and grow sales revenue.• Developed and implemented sales strategy to develop new business through prospecting, referrals, and networking.

Oklahoma City, Oklahoma, United States

Sourced, interviewed, and placed IT candidates in contract and direct placements for a leading recruiting and placement firm specializing in IT, Accounting, and Finance.• Utilized various sourcing techniques to identify and attract top IT talent; developed and maintained a network of potential candidates for current and future job opportunities.• Reviewed resumes and applications to screen for relevant experience, skills, and qualifications; prospected 20-30 new candidates per day, and interviewed 3-5 candidates per week to assess technical skills, experience and cultural fit.• Consistently achieved $8,000 in weekly sales margin.• Presented offers to selected candidates, and negotiated pay rates based on billing rates.• Assisted in coordinating the onboarding process for new hires, including paperwork, orientation, and training.• Maintained accurate and up-to-date candidate records and information in the applicant tracking system (ATS).

Oklahoma City, Oklahoma, United States

Provided support to the Right-of-Way Department to ensure accurate and efficient processing and storage of records for a company which operates, develops and acquires natural gas gathering systems and other midstream energy assets.• Maintained project records and files in the Right-of-Way department for the acquisition of land, land rights, licenses, leases, permits and other documents related to pipeline construction, operation, and maintenance in South Texas. • Served as primary liaison between clients and pipeline construction team; organized and tracked project files.• Presented right-of-way acquisition and construction updates to the Oklahoma City team during weekly meetings.• Determined staffing and financial needs on projects; forecasted and planned pipeline and systems connections.

Bachelor Of Arts - Ba, Marketing

Master Of Business Administration - Mba