Wes Kaplan Email & Phone Number

New York, Ny, Us

Casper, Wyoming, Us

Dubai, Ae

New York, Us

Overview: CEO of the leading news outlet in the digital asset space, leading 250+ individuals to launch quality breaking news, revenue-generating product lines, captivating podcasts, cutting-edge mobile apps, and innovative franchises, culminating in an industry-leading 18 million visitors per month, and establishing Cointelegraph as an unrivaled media force in the industry.Served as the company’s primary spokesperson, responsible for all US department’s growth, planning, and execution while managing the company’s internal structure and developing and upholding the Cointelegraph’s culture, mission, and visionLed the development and execution of crypto’s top news outlet’s long and short-term strategies driving record growth for the company in a down market while achieving measurable quick wins such as launching Podcasts and an iOS app to further increase mobile user engagement and market share generating seriously improved engagement

New York, Us

Overview: Restructured the business development team to go from ~$300,000 avg/month in sales to 1+ Million in sales per month, strongly positioning Cointelegraph for future growth and development.Built and maintained high-level contacts with current and prospective customers and other business and project partners.Established and executed the organization's Business Development strategy, which included identifying target customers; establishing pricing; managing the execution of sales strategy; and refining our earned revenue model.Successfully led the company’s most profitable months in the firm history bringing in significant sales for the organization.

Singapore, Singapore, Sg

Overview: Increased Social Media following by 100% in seven months, successfully raised $50M in Series B, and led marketing campaigns for more than 50 listings.Managed and led a team of marketing experts in the development and execution of strategic marketing branding campaigns across all media channels – digital marketing, social media, traditional media, community outreach, public relations, etc.Identified opportunities to translate views and clicks to revenue-generating customers via conversion rate optimization (CRO); increase the lifetime value of existing customers via creative customer engagement campaigns. Worked with executive management to establish firmwide key performance targets benchmark - market share and user growth; directed and leveraged data analytics to measure and monitor those KPI, optimize conversions and uncover insights.Led the team to manage the firm’s social media presence (doubled following in 7 months) and identify influencers and potential partners to improve social media reputation and recognition; drive SEO, SEM, ASO and CRO for digital promotions and user acquisition.

New York, Us

Overview: Oversaw the corporate and product marketing strategy, represented the company at global industry events, helped raise capital, and established key media relations elevating the firm's visibility and reputation through top-tier media coverage.Served on the company’s management team, lead coverage for several clients, and frequently represented the company at industry events and speaking engagements.Elevated the firm’s visibility and reputation within the precious metals and emerging technology space by achieving top-tier media coverage; Strategic Advisor and Mentor: Empowering CEOs and Spokespeople for Impactful Interviews and Communication Excellence.Executed redesign of the company’s visual identity and website, to better align with overarching mission and vision implementing best practices for SEO and CRO.Lead all corporate and product marketing strategy/execution, media relations, digital and event planning efforts

New York, Ny, Us

Overview: Led a team of 20 digital marketing and creative design professionals for technology and asset servicing, creation of technology and marketing materials by leveraging fintech expertise to drive program visions and thought leadership content.Responsible for leading and managing the creation of technology and marketing materials used for fintech business dev.Supported senior technology professionals in creating and promoting thought leadership content that showcased BNY’s digital transformation and industry expertise, which was often used at critical firm/client events.Leveraged deep background in fintech, blockchain, and digital strategy to help conceptualize and drive program visions from start to finish, often presenting ideas to senior management.

New York, Ny, Us

Overview: Inaugural member of BNY Mellon’s first technology marketing team tasked with leading marketing efforts to showcase BNY Mellon’s digital transformation.Helped drive BNY Mellon’s technology and digital transformation initiative, including go-to-market plans for emerging business technologies, platform rollouts, and client technology enablement Helped lead external corporate positioning for BNY Mellon’s digital transformation platform, including integration of innovation and technology content into bnymellon.comHelped launch pilots for new digital engagement and adoption programs, including brand narrative, employee and client adoption planning, client journey mapping, communications, service training, and sales enablement

New York, Ny, Us

Overview: Managed a pipeline of over 100 loans each month for high-net-worth clients, leveraging expertise in financial analysis and risk assessment to deliver tailored mortgage solutions aligned with client needs and firm objectives.Supported origination of complex mortgage lending solutions for PWM, Private Bank and JP Morgan Securities clientsPerformed in-depth analyses of each client’s balance sheet and cash flow to formulate a tailored mortgage solution that met the client's needs and was consistent with the firm's risk parameters Translated data into comprehensive reports that provided management with suggestions for business dev. opportunities

Zurich, Ch

New York, Ny, Us