• Manage existing client accounts, being mindful of both client and company objectives in order to create a solid client/agency relationship• Build strategic operational plans and balances the expectations of clients with the execution of creative work. Work on client procurement requests with internal team and client to provide both quality and profitable services national/world wide• Simultaneously manage multiple accounts with traditional, digital and Social Media marketing platforms. Insure the timely development and execution of plans, campaigns, and projects to achieve earnings, growth, and profit goals• Oversee the production of communications materials, such as news releases, articles and marketing campaigns materials, such as printing, radio, TVC, digital materials, including original copy-writing and editing• Mentor new account executives, monitoring work performance of colleagues and setting targets

Founded in 1987, CCAMMA (Chinese Canadian Advertising Marketing & Media Association) is a registered non-profit organization formed by a group of professionals in marketing, advertising, public relations, media, promotion, research and production to meet and share Canadian business and social experience. It expanded quickly to also include media and mainstream professionals in 1990, and has completed incorporation in 1997 to create a stronger and bigger network.• Play the role of Honorary Secretary and Board Of Directors in a non-profit organization formed by a group of industry professionals in marketing, advertising, PR, media, and production• Keep up to date with issues and trends that affect the organization and be active in organizational planning and decision making• Ensure organization integrity by ensuring prudent use of all assets, including facility, people, and good will• Contribute unique marketing expertise and knowledge by monthly meetings and committee projects

• Provided the most reliable and reputable services in event planning while ensuring the client’s vision and goals were met• Planned events and projects from the scratch by deciding budget and setting objectives, met with organizers, vendors, and other event specialists to develop an agenda• Handled most of the managerial duties and assisted team members in festivals in both indoor and outdoor spaces, galas for profit and non-profit organizations, exhibit and trade shows as well as corporate and social events, along with experiences on booth management of food/drinks sampling and samples giveaways