Wesley Tam Email & Phone Number

United Kingdom

Athlete Sponsorship ConsultingDeveloped and built an athlete portfolio and commercial valuation for Tish Jones (Team GB Athlete).As Campaign and Partnership Director for various clients, I was responsible for:Project and budget management for all campaigns.Briefing and overseeing the work of internal and external production and creative partners, such as designers, photographers, and videographers, to ensure that all campaign assets and deliverables were aligned with the client's objectives and brief.Ensuring that the client's brand and identity were upheld in all campaigns and communication touchpoints.Utilizing insights to inform and support new campaigns, as well as evaluating the performance of existing campaigns.

Johannesburg

Responsible for managing key accounts for Discovery, Hollard, Kia Motors, RAM, Telkom and Toyota. My role involves activating and leveraging the following:Discovery HealthManage mass participation events such as the Discovery Jacaranda FM Spring Walk, Discovery East Coast Radio Big Walk, and I facilitate hospitality for Discovery's key clients.HollardActivated the Hollard Hack The Gap initiative with the Gauteng government and Gordon Institute of Business.KiaLed and activated "Champ into the Arena" (multi-stage 5-a-side amateur competition) which fell part of Kia's global FIFA World Cup 2018 campaign. RAM CouriersLeverage their association with Cricket South Africa and South African Rugby Union, aligned with their new business objectives. I maintain and grow key relationships with clients through facilitated hospitality and bespoke events.TelkomManaged operations and grass roots activations of their title sponsorship with PSL clubs throughout South Africa.ToyotaActivated their association with Free State Rugby Union, Warrior Race, as well as Kaiser Chiefs Football Club.OverallCommunicate with clients at a senior level to resolve issues and inquiries, and I manage and lead a team of account executives in all activations and events. Supervise and support account managers to ensure continuous client satisfaction. Together with the wider team generated innovative ideas to support customer's business plans and marketing objectives and used client feedback to improve customer experience and to continuously build on campaign successes. Lastly, I am was responsible for budget management, which includes creation and reconciliation for all activations and events.

Johannesburg Area, South Africa

My role is to ensure that the assets are leveraged with key accounts to drive foot traffic in-store and ultimately increase conversions. I was responsible for managing the budget for all ASICS sports marketing activities and ensuring that they are cost-effective and deliver a positive return on investment.Responsible for ensuring visibility of the ASICS brand across all team sport partners (SARU, Netball SA) and running-related events, as well as relevant individuals. This includes coordination of activities across all assets.Managed athlete relationships across CPS and running categories, including product fulfilment and relationship management. This also included the micro/macro influencer programmes: ASICS Front Runner and Training Squad programs.Oversaw for the execution and implementation of all sports marketing events, in consultation with the Marketing Manager. This includes running expos and any other events created by ASICS South Africa.

Cape Town Area, South Africa

Responsible for managing day-to-day activities related to SARU and Netball South Africa, specifically across areas of contractual obligations, servicing, and rights activation.Identified which athletes, sports teams, sports federations, and sporting events ASICS should have under contract within the relevant CPS codes, and lead the athlete/partner contract negotiations.Responsible for accurately controlling all kit allocation, ensuring adherence to budget for all Core Performance Sport (CPS) investments, as well as, putting together all athlete product rollouts and sharing information with the sales department.Build and maintain professional relationships with athletes, athlete's agents, and potential future ASICS athletes. I also monitor the progress of the logistics, financial, and administrative implementation of sponsoring and promotion contracts.Coordinate and follow through on order placement and delivery for CPS athletes, teams, events, projects, and individuals.Drove the relationship with key interfaces to develop comprehensive 360-degree marketing plans for the category, leading to effective commercial activities.

Manage and execute all of Tsogo Sun’s contractual rights within their rugby sponsorship portfolio.Manage, service and execute the contract between Netball South Africa and ASICS. This involved all of ASICS events and activations as well as coordinate ASICS branding requirements. Manage and coordinate all branding requirements for Home Internationals and Bruit Fruit Netball Cup. This involveddevelopment, production and transportation to and from the event venue.Development of sponsorship sales proposals, manage AccelerateSports digital platforms and oversaw the revamp of theAccelerate Sport new website.

Somerset West Area, South Africa

V&A Waterfront

Main responsibilities: provide assistance for the different RAG events that were held throughout the year such as Big Bash, selling of UCT diaries on Jammie Steps during orientation week, managing a depot of a location during the selling of UCT Sax Appeal as well as planning and running the "Summer Bash" (Individual Group Project) event.

Being a RAG Rookie, allowed me to gain further insight on how RAG is run as an extension of UCT SHAWCO. RAG Rookies were involved in assisting RAG General Committee members in a number of RAG events throughout the year.

Master'S Degree, Sports Analytics And Technologies, Distinction

Digital Marketing, Marketing

Postgraduate Diploma In Management Studies, Sport Management

Activities and Societies: UCT Golf

Bachelor Of Social Science, Organisational Psychology And Sociology

Activities and Societies: UCT RAG, Wine Society, UCT Golf Changed degree majors in 2007 from English and Anthropology to Organisational.

Education record

Activities and Societies: Civics: Teaching children creative English (A Diocesan College Initiative), International Society, History.