Wesley Ayers Email & Phone Number

Greater St. Louis Area

• Manage a team that provides weekly, quad-week and quarterly data and insights that drive the vapor category and JUUL• Help drive sales across our largest chain accounts that make up +65% of our $2B annual revenue• Build sell-stories and insights that lead to JUUL having a +50% share of all vapor RK sales• Manage COE reporting that included weekly, quad-week and quarterly data and insights to drive the vapor category and JUUL in our national accounts• Deliver promotional pitch decks that drove sales lifts of 15% to 75% by providing the selling stories that included retailer financials, breakeven analysis, and profit projections• Be a subject matter expert in data sources/platforms including Nielsen, IRI, MSA, Tableau, Salesforce, Showpad, Technomic and Euromonitor• Work cross functionally with multiple internal organizations including Sales, Shopper & Consumer Insights, Revenue Management, Pricing Strategy, Regulatory, Tax, Government Affairs, and Investor Relations• Collaborate with Pricing and Tax teams on a state level MSRP file to help retailers maintain competitiveness and profitability in our ever-changing landscape• Build Tableau Dashboards and Business Review Template that allows our sales team to complete retailer facing decks with consistency and efficiency

Greater St. Louis Area

• Managed a top 5 battery ($185M) and auto fragrance ($57M) account that was adding 900+ stores per year• Helped grow Dollar General battery business by +$20M and auto fragrance business by +$7M in 52 weeks• Using 1010 data and insights, provide T2T reviews to DG leadership• Work cross-functionally with Supply Chain and Forecasting to manage product for DG stores and their distribution centers

Greater St. Louis Area

Recruited to provide insight and build reporting around a planning and forecasting tool to support the sales team.• Be a subject matter expert on Demantra • Continuously work to make Demantra more useful to our end users by updating worksheets, series names, formulas, etc.• Work with I.T. to build a reporting platform (PromOpti) using tools such as Explorer and Lumira• Use PromOpti to determine over-arching themes and drill down into customer specifics• Coordinate sessions between NAMs and CDMs to share learnings from PromOpti• Act as “gatekeeper” for Demantra access by creating and editing users• Use Nielsen’s Nitro in to validate consumption data within Demantra• Lead trainings and webinars to keep the sales force up to speed on best practices and new learnings for Demantra• Create training material and numerous one-pagers to cascade to the sales team for support• Work with NAMs to “land” their targets inside Demantra for ABP

Greater St. Louis Area

Promoted to identify insights and opportunities to grow ABI brands and the beer segment in national retail chain accounts.• Utilize syndicated data sources such as IRI, GuestMetrics, Technomic, Scarborough, NPD and Datassential to provide sales information and create presentations for Sales team to sell-in brands, and gain taps and package pods with retail chains.• Create chain-specific trackers and running analytics for on-premise independent and national dining chain, gaming, concessionaire, and lodging accounts to track keg orders for ABI brands at the store level.• Developed and presented or delivered Top-2-Top decks for presentation to retailers that detail ABI brand positioning and performance in the retailer stores.• Compile data from Business Objects, CSR, and the Wholesaler Survey to track KPIs and identify potential selling opportunities or gaps with the sales team.• Create ad-hoc files, such as a Velocity Per Outlet (VPO) file, the top measure used when discussing brands in the on-premise, which demonstrates how fast each chain is selling beer.• Conduct sales calls with the sales team, and prepare presentations for Director as the Interim Department Manager.• Developed and lead “new-in-position” data and analytics training to new-in-position On-Premise Key Account Managers.• Served an integral role in creating a mobile app, DraughtOpti that enables the sales team to analyze existing draught taps in retail accounts, and provide optimal tap assortment to the account owner/manager at the segment level.

Greater St. Louis Area

Promoted to support the Merchandising Design Center with data and analytics for all off-premise merchandising projects.• Demonstrated knowledge using IRI Market Data and store level POS data to create PowerPoint presentations that demonstrated shelf placement recommendations for new items. • Managed a product library with over 20K products by adding, deleting and cleaning products daily.• Assisted with the development of a massive and complex cloud-based, online system for JDA Space platform; assorted, cleaned, and matched product library to IRI in order to transition to the Cloud.• Maintained the Race 4 Space Facebook page that provided wholesalers with information and business solutions.• Led weekly Tips ‘N Tricks meetings that allowed the team to share ideas, thoughts and best practices.

Greater St. Louis Area

Recruited to develop and analyze assortments to deliver off-premise category growth using tools and retailer guidelines.• Supported Category Management and National Retail Sales teams by analyzing retail and market data to develop best-in-class planogram schematics using JDA Space Planning software, store data, sales information, and data cleansing tool.• Provided data and analysis for critical Walmart projects to support Category Captain designation in certain states.

Greater St. Louis Area

Hired and promoted twice to manage the Property & Casualty Team at a professional wholesale insurance agency.• Led and directed the team to ensure attainment of premium goals, and managed every phase of binding a quote with agents in personal lines; individually processed $100,000 or more monthly in personal lines binders.• Communicated product choices and advantages of different markets to the agents, kept in contact with market underwriters in order to process agent requests, and handled customer service for the agents and markets for all personal lines.

Canton, Missouri

Performed various A/R duties at family-owned business, to temporarily fill an unexpectedly open position. • Generated and sent customer invoices and statements, processed and posted payments, investigated issues.

Springfield, Missouri

Earned 3 credit hours toward MBA, and gained entry-level experience in marketing and promotions.• Conducted on-premise promotions, merchandised accounts, and influenced purchase intent with contemporary adults.

Master Of Business Administration (Mba), Business Administration And Management, General

Bachelor Of Science (B.S.), Administrative Management And Economics, Graduated Cum Laude

Activities and Societies: Sigma Phi Epsilon, Phi Eta Sigma, Sigma Iota Epsilon, Omicron Delta Epsilon, Entrepreneurship Club