Wesley Balten Email & Phone Number

Amsterdam Area, Netherlands

• Developing and embedding insights-driven digital marketing strategies that will drive the adgoji business and brand.• Growing and managing the marketing team to ensure it is motivated and trained to carry out the responsibilities in achieving objectives;• Responsible for the marketing strategy, marketing plan, calendar and KPIs;• Managing and monitoring budgets, provide accurate forecasts and feed into the budget setting process. • Managing PR initiatives including direct mailings, newsletter and press releases;• Working collaboratively with the international business development team to create compelling campaigns to drive lead generation and enable new client relationships;• Developing a digital marketing strategy via all channels (Websites, Meta, LinkedIn etc.);• Managing all communications, ensuring they are clear and impactful across credentials, pitches, proposals and case studies;• Establishing and managing processes for case study creation on project completion, including photography, copy, video, etc.;• Managing the adgoji website to deliver a powerful and engaging platform, reflecting the company’s solutions and aspirations;• Researching new markets that the company is planning to engage with;• Managing creative agencies, design direction of advertising, brochures and sales collateral.

Amsterdam, North Holland, Netherlands

Amsterdam Area, Netherlands

Raised over €1M in funding by VC's, Tablomonto, and Hearst Netherlands.• Responsible for building the right strategy to bring to market current and new products successfully.• Own and manage all aspects of product marketing for existing and new products - focusing on product positioning, messaging, pricing, market and competitive analysis, and internal communications.• From concept to launch, create and execute impactful go-to-market plans that drive awareness and engagement.• Help create, test and optimize the upcoming products, as one of the key differentiators of the company.• Articulate the essence of products and the value they create. Developing a strong messaging hierarchy and effective content strategy plan.• Translating the company growth targets into conversion, retention and advocacy tactics at most favorable CAC and channel mix to hit or ideally exceed our targets.• Generating quantitative and qualitative insights for consumers and businesses (industry research, competitive analysis, quantitative analysis, structured feedback, etc.) to influence product strategy, product positioning, and product launch strategy.• Work cross-functionally with Product, User Experience, Marketing, Creative, Customer Success and Tech.

Amsterdam Area, Netherlands

Promoted in early 2018 to take responsibility for the entire online marketing effort of SpeakIntelligence and partners.• Building, driving and implementation the strategy, execution and optimization of all digital marketing campaigns, assets, schedules, ecosystems and content strategies to promote the services.• Responsible for all Digital Marketing Objectives and KPIs based around lead generation and ROAS in the B2B Telecommunication field, reporting directly to the Managing Director.• Manage cross-channel lead generation in the B2B Telecommunication field. Partner acquisition results where from start-ups to listed companies.• Leading the multidisciplinary team of (web-)developers, graphical artist, and SEO/SEA specialists, while also working with multiple agencies. • Design, implement and continuously improve the customer experience for all customer segments across all digital marketing touchpoints to increase customer satisfaction and lifetime value.• Project management and creative control for SpeakIntelligence and its partners.• A part of the Management Team, working closely with the product/ops, sales and finance managers.

Amsterdam Area, Netherlands

• Responsible for online communication, creative design, and expansion of the international MCXess concept.• Created the standardized marketing plan and format for the "partner program".• Managing advertising across channels, for example, SEA campaigns.• Reporting of valuable KPI's to the Marketing Manager.• Development of marketing elements such as website, creatives, and display (offline and online).• Online brand management of MCXess (retail), SpeakIntelligence (wholesale) and Charity Call (non-profit).

Amsterdam

• Started in July as Commercial Host, promoted in November.• Leading the commercial team, reporting to the Duty Manager.• Overseeing the performance and duties of commercial hosts to ensure the delivery of excellent customer service standards.• Liaising with managers to ensure tasks are carried out to a high standard and ensuring that managers are aware.• Application of business knowledge to carry out staff reviews, training, and performance management in line with HR procedures.

Amsterdam Area, Netherlands

Part-Time Consulting• Focus on improving online brand presence.• Social Media & Advertising management.• Website maintenance and analytics.• Responsible for the E-commerce product catalog and copy.

Amsterdam

Part-time Project - "The Divine" is a printed card-based fully funded by Kickstarter backers, started and sold-out in 2014. • Primary focus was on design & marketing the product.• Kickstarter campaign goal was funded 220%• Over 200 copies sold, depleting the project inventory.• Product was printed as 118 unique cards a pack and shipped internationally to 15+ countries.• Played and discussed live on Dutch radio.

Passenger Terminal Amsterdam

• Checking in and assisting clients before they board.• Assisting the staff and responsible for high-quality service.• First face of the company.• Liaison for colleagues and helping hand across the process.

Amsterdam Area, Netherlands

• Awarded certificate after training: Commercial Advisor.• Successful door to door sales of Oxxio energy contracts.• Responsible for customer acquisition within the team.• High marks on sale targets, granted weekly and monthly bonuses.

Amsterdam Area, Netherlands

• Main focus on UI/UX and Customer Journey.• Development for desktop, tablet and mobile responsive projects.• Front-end HTML/CSS.

Purmerend

• Internship with main focus on Website Design.• Front-end HTML/CSS Development.• Data and SEO Support.

Bachelor’S Degree, International Business & Management Studies, Bachelor

Activities and Societies: Student Council IBMS - Chair Member PAC & CPAC (Study Board) - Member Class Representative

Bachelor’S Degree, Interactive Design

Activities and Societies: - Project Lead of multiple groups - Member of the Student Board- Website Design - UI / UX Design - Graphic &.

Havo, N&T