Wesley Balten Email & Phone Number

Amsterdam Area, Netherlands

• Developing and embedding insights-driven digital marketing strategies that will drive the adgoji business and brand.
• Growing and managing the marketing team to ensure it is motivated and trained to carry out the responsibilities in achieving objectives;
• Responsible for the marketing strategy, marketing plan, calendar and KPIs;
• Managing and monitoring budgets, provide accurate forecasts and feed into the budget setting process.
• Managing PR initiatives including direct mailings, newsletter and press releases;
• Working collaboratively with the international business development team to create compelling campaigns to drive lead generation and enable new client relationships;

Amsterdam, North Holland, Netherlands

Amsterdam Area, Netherlands

• Raised over €1M in funding by VC's, Tablomonto, and Hearst Netherlands.
• Responsible for building the right strategy to bring to market current and new products successfully.
• Own and manage all aspects of product marketing for existing and new products - focusing on product positioning, messaging, pricing, market and competitive analysis, and internal communications.
• From concept to launch, create and execute impactful go-to-market plans that drive awareness and engagement.
• Help create, test and optimize the upcoming products, as one of the key differentiators of the company.
• Articulate the essence of products and the value they create. Developing a strong messaging hierarchy and effective content strategy plan.

Amsterdam Area, Netherlands

• Promoted in early 2018 to take responsibility for the entire online marketing effort of SpeakIntelligence and partners.
• Building, driving and implementation the strategy, execution and optimization of all digital marketing campaigns, assets, schedules, ecosystems and content strategies to promote the services.
• Responsible for all Digital Marketing Objectives and KPIs based around lead generation and ROAS in the B2B Telecommunication field, reporting directly to the Managing Director.
• Manage cross-channel lead generation in the B2B Telecommunication field. Partner acquisition results where from start-ups to listed companies.
• Leading the multidisciplinary team of (web-)developers, graphical artist, and SEO/SEA specialists, while also working with multiple agencies.
• Design, implement and continuously improve the customer experience for all customer segments across all digital marketing touchpoints to increase customer satisfaction and lifetime value.

Amsterdam Area, Netherlands

• Responsible for online communication, creative design, and expansion of the international MCXess concept.
• Created the standardized marketing plan and format for the "partner program".
• Managing advertising across channels, for example, SEA campaigns.
• Reporting of valuable KPI's to the Marketing Manager.
• Development of marketing elements such as website, creatives, and display (offline and online).
• Online brand management of MCXess (retail), SpeakIntelligence (wholesale) and Charity Call (non-profit).

Amsterdam

• Started in July as Commercial Host, promoted in November.
• Leading the commercial team, reporting to the Duty Manager.
• Overseeing the performance and duties of commercial hosts to ensure the delivery of excellent customer service standards.
• Liaising with managers to ensure tasks are carried out to a high standard and ensuring that managers are aware.
• Application of business knowledge to carry out staff reviews, training, and performance management in line with HR procedures.

Amsterdam Area, Netherlands

• Part-Time Consulting
• Focus on improving online brand presence.
• Social Media & Advertising management.
• Website maintenance and analytics.
• Responsible for the E-commerce product catalog and copy.

Amsterdam

• Part-time Project - "The Divine" is a printed card-based fully funded by Kickstarter backers, started and sold-out in 2014.
• Primary focus was on design & marketing the product.
• Kickstarter campaign goal was funded 220%
• Over 200 copies sold, depleting the project inventory.
• Product was printed as 118 unique cards a pack and shipped internationally to 15+ countries.
• Played and discussed live on Dutch radio.

Passenger Terminal Amsterdam

• Checking in and assisting clients before they board.
• Assisting the staff and responsible for high-quality service.
• First face of the company.
• Liaison for colleagues and helping hand across the process.

Amsterdam Area, Netherlands

• Awarded certificate after training: Commercial Advisor.
• Successful door to door sales of Oxxio energy contracts.
• Responsible for customer acquisition within the team.
• High marks on sale targets, granted weekly and monthly bonuses.

Amsterdam Area, Netherlands

• Main focus on UI/UX and Customer Journey.
• Development for desktop, tablet and mobile responsive projects.
• Front-end HTML/CSS.

Purmerend

• Internship with main focus on Website Design.
• Front-end HTML/CSS Development.
• Data and SEO Support.

Bachelor’S Degree, International Business & Management Studies, Bachelor

Activities and Societies: Student Council IBMS - Chair Member PAC & CPAC (Study Board) - Member Class Representative

Bachelor’S Degree, Interactive Design

Activities and Societies: - Project Lead of multiple groups - Member of the Student Board- Website Design - UI / UX Design - Graphic &.

Havo, N&T