Wesley Burger work email
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Wesley Burger personal email
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Strategic brand marketer skilled at connecting people and industry trends to marketing initiatives that drive business objectives. Instilling brand experience through every touchpoint of the customer journey. I am a student of the consumer, constantly gathering insights from industry trends, customer feedback, competitive strategies, and successful disruptors.I have 10+ years of sales and marketing experience managing B2B service brands and supporting clients as a content writer. I wear more than one hat a time. I have 15+ years of people management experience, guiding and growing teams to achieve goals and connect with their passion for bringing brands to life.Currently helping B2B SaaS Companies with the following:*PreLaunch Strategy * Brand Management * Multi-Channel Campaigns * Creative Direction * Campaign Development * Leadership * Analytics * Promotion Strategy
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Head Of MarketingVirtue HealthAntioquia, Colombia -
Co-FounderThe Fractional Cmo Group Aug 2020 - PresentGlobal- Leading and scaling your global marketing strategy, which includes managing Branding & Communication, Growth Marketing, Performance Marketing and Product Marketing.- Develop, optimize, and scale paid acquisition and retention strategy.- Support the development and implementation of a winning lead generation strategy. - Develop, optimize, and expand channel mix to scale our lead generation as well as support other teams with the distribution of content.- Managing and controlling the execution of the marketing budget.- Continual market reviews, consumer trends and the activities of competitors.- Developing partner marketing strategy.- Continuously optimize existing marketing channels by analyzing results, testing, and learning.- Collaborating closely with cross-functional leaders (in product, engineering, operation, expansion, sales, and data science) to identify new opportunities to collaborate and drive customer acquisition. -
Avp MarketingXchange.Loans Sep 2022 - Sep 2024Naples, Florida, United StatesDriving revenue growth for Xchange.Loans through strategic sales and marketing initiatives and cultivating strong client relationships. Expertise in identifying new business opportunities, negotiating complex deals, and implementing innovative sales and marketing strategies. Committed to delivering exceptional service and exceeding sales targets. - Assist in the leadership of the business development team for Xchange.Loans, responsible for generating new revenue streams and driving sales growth. - Develop and implement comprehensive marketing strategies to identify and target potential clients, utilizing market research and industry analysis to identify trends and opportunities. - Successfully manage a portfolio of high-value client and cross channel business, fostering strong partnerships and delivering tailored solutions to meet their unique needs. - Lead a team of marketing professionals, providing guidance, mentorship, and training to ensure individual and team success. - Collaborate closely with cross-functional teams, including sales, IT, finance, and operations, to align makreting initiatives with overall organizational objectives. - Proactively engage with industry influencers, attend industry events, and participate in networking activities to enhance brand visibility and cultivate new business partnerships. - Assist the negotiation and the close of complex transactions, including loan sale evaluations, property acquisitions, and development deals, while ensuring favorable terms and maximizing profitability. - Track and analyze market trends, competitive landscape, and customer feedback to refine sales and marketing strategies and drive continuous improvement. - Prepare and present comprehensive marketing reports, financial analyses, and forecasts to senior leadership, providing valuable insights and recommendations for business growth. -
MemberHypcccycl Aug 2021 - Mar 2024HYPCCCYCL is an invite-only, professional community where top B2B revenue leaders cross-train their GTM skills with VCs. -
Fractional CmoLegalytech Sep 2021 - Dec 2021ICT Legal Support and Data Privacy Compliance for SaaS companies going to market and staying compliant with constantly changing privacy laws. -
Channel Business ManagerCloudtask Mar 2020 - Aug 2021Medellin, Antioquia, Colombia- Responsible for the day-to-day relationship management of channel partners- Act as a liaison between CloudTask and assigned channel partners.- Build, maintain, and manage relationships with current and prospective channel partners.- Establish productive, professional relationships with key personnel in assigned partner accounts.- Coordinate the involvement of CloudTask personnel, including management resources, in order to meet partner performance objectives and partners’ expectations.- Sell through partner organizations to end users in coordination with partner sales resources.- Meet assigned targets for profitable sales volume and strategic objectives in assigned partner accounts.- Manage direct/channel conflict by fostering excellent communication between the channel and direct teams- Ensure partner compliance with Channel Partner programs and agreements- Participate in a partner planning process that develops mutual performance objectives, financial targets, and critical milestones associated with a productive partner relationship.- Identifies partner GTM &/or services offerings; working with partner sales resources, services, marketing, etc. develop & launch offerings to point of incremental join revenue achievement- Build relationships with technology vendors to identify mutual greenfield opportunities with shared partners -
Marketing DirectorCloudtask Mar 2020 - Aug 2021Medellín, Antioquia, Colombia- Collaborate with the business team to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products, internally and externally- Oversee and grow the marketing department, consistently identifying revenue opportunities within our established client base and managing consistent growth by securing new accounts- Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations- Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for marketing team- Lead the development of our marketing plans working closely with clients, management, creative and content teams, and distribution partners, to create an effective and efficient marketing strategy focused on growing audiences for our products and services- Spearhead the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, implementation of tests, tracking, results reporting, analysis, and recommendations- Manage conception, development, and implementation of marketing plan and strategies, product concepts, and promotional programs to drive interest and sales- Hold regular meetings with account managers to review pipeline, resolve challenges, and present possible solutions, and provide ongoing training to ensure team consistently performs above standard -
Business Development ManagerI Only Fly First Class Feb 2017 - Dec 2018ThailandResponsible for creating and managing diverse strategic supplier partnerships that drive enterprise value with innovation, best cost and competitive advantages that benefit customers, suppliers and travelers. Develops and executes strategic plans by leveraging market intelligence, industry knowledge and cross-functional collaboration. Competitive advantage is created through supplier selection and management, contract negotiation, supply chain optimization and risk mitigation. -
Business ConsultantInversiones Winn Sas Jan 2015 - Mar 2016Medellin, Antioquia, ColombiaBusiness plan preparation for new investor acquisitions, conducting negotiations with partners and suppliers. Design and installation of the administration and management areas, human resources, customer service, purchasing and logistics for a restaurant chain operating standards for quality for Colombian and American standards.
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Co-OwnerGym Revolution Jan 2013 - Nov 2014Pereira, Risaralda, ColombiaBusiness plan development. Design and assembly of the gym, training and cafeteria. Purchasing and dotation of the gym, imports and logistics of equipment. Administration and Management, Human Resources Management and employee training.
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OwnerI2I Outsourcing 2009 - Dec 2013Medellin Colombiai2i Outsourcing is a company offering business process outsourcing solutions needed to achieve measurable improvements that align with your company objectives. When you hire i2i Outsourcing, you are hiring a team of experienced Telemarketing, Graphic design and Web service professionals focused on helping you grow your business. - We are a full service company which effectively reduces your work time and costs, and enables you to concentrate on your core business. In fact, the advantages of hiring i2i Outsourcing are not just limited to reducing cost; you can gain access to more brainpower resources, easily get manpower on demand, extend your workload capability and enhance the competitiveness of your business.
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OwnerUltra Cafe Jan 2012 - Jan 2013Medellin, Antioquia, ColombiaOn floors 14, 15 and 16 of The Charlee Hotel (listed as one of the world’s finest hotels), in the Ultra Wellness Center, we provide users with specialized health food, with organic ingredients, which will essentially contribute to increasing their physical condition and overall health. -
Rooms DirectorHotel Charlee Feb 2010 - Feb 2012MedellinProcurement for rooms area pre-inauguration. Responsible for the design, implementation and service standards of the hotel. Manage the overall operation of the reception, reservations, concierge, maintenance, switchboard and night manager. Monitor and develop team member performance. Monitor and assess service and satisfaction trend. -
OwnerBetta Agency Jan 2008 - Dec 2010Medellin ColombiaCo-Founder of BETTA and Chief Medical Agent based in Medellin Colombia cater to those customers seeking Medical & Cosmetic Travel by extending medical concierge services. In its entirety, the BETTA team has more than 40 years of experience living and working in Colombia, and more than 25 years experience living and working throughout South America and various parts of the globe. Specialists in the Tourism & Customer Care industry every medical agent is certified and registered with the Colombian Tourism Board.The company was born from the necessity to fill a void in the medical tourism sector for a provider of high quality plastic surgery services. We provide a self sufficient service to seek out the best service providers in Colombia for our clients. We simply do not confide in one or two institutions but search for the best in our tailor made packages. Our customers come to us for the best, and receive the unsurpassed. Given the prohibitive cost of health care and the long waiting time for surgery in the United States and Western Europe, BETTA captured the opportunity to provide affordable access to the absolute World's Best in Plastic Surgery.
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Sales ManagerMprs Enterprises Jan 2008 - Jan 2010Medellin, Antioquia, ColombiaResponsible for a product line of services representing $ 250 000USD monthly sales revenue for an American call centre. Carry out new product training for the sales team. Determine sales forecasts for proposed new products and justify new investment for product development.
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Front Office ManagerHilton Worldwide 2006 - 2008Seychelles Island MaheResponsible for the overall operation of the front office, maximizing revenue with the aim to increase the average room rate and profits. I was also Responsible for the overall operation of the hotel, maximizing revenue with the aim to increase the average room rate and profits. I was also responsible for the health & safety and security of all staff and guests alike. In addition I was responsible for decision making when dealing with complaints, IT issues and other administrative duties, managing the front office, delegating duties to team members. Of prime importance is “to achieve that unique moment of perfection, total guest satisfaction” and to exceed guest’s expectations at all times. -
Guest Relations ManagerMillennium Hotels And Resorts Jan 2006 - Dec 2007London, England Metropolitan AreaManaging a customer service department including recruitment, training and personnel management. Responsible for overall guest satisfaction, coordination of arrivals, and managing incoming calls from all VIP clients and a continuing effort to deliver outstanding guest service and financial profitability. -
Lead ConciergeThe Washington Mayfair Hotel Jan 2005 - Jan 2006London, England Metropolitan AreaAct as host and link for hotel services. My duties are to be an extension of the reception. Aid guests independently with consultations on-site or off-site for attractions, facilities, services or activities. Provide concise and precise instructions. Make reservations and get flight tickets, theatre, or special events. -
Front Desk RepresentativeBelmond Cadogan Hotel Jan 2004 - Jan 2005London, England Metropolitan AreaFormalize the check-in and check out of guests, providing them with the information necessary for optimal service delivery. Effectively manage reservations in order to obtain the highest occupancy rate while customer expectations are met. Build quality care customers to anticipate their expectations. Formalize documentation and managing information for subsequently sending it to the appropriate departments. Record, control and charging for services consumed by customers. (The famous CodaganHotel where Osar Wilde was eventually arrested.) -
Professional Field GuideKings Camp Lodge Jan 1998 - Dec 2003Responsible for guiding and explaining to guests about the ecology of the savannah, biology and identification of mammals. Animal behaviour and identification of birds. Monitoring and identification of animal tracks. Dangerous animals and their behaviour. Firearm management for protection of my guests and intensive 4x4 driving. Identification of snakes and insects. Security in the field. Astronomy and geology. Walks in the Savannah. Be aware and present to my guests during their stay.
Wesley Burger Skills
Wesley Burger Education Details
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Botany And Zoology -
Durban Technical CollegeMulti-Disciplinary Drawing Office Practice -
Brettonwood High School12
Frequently Asked Questions about Wesley Burger
What company does Wesley Burger work for?
Wesley Burger works for Virtue Health
What is Wesley Burger's role at the current company?
Wesley Burger's current role is Head of Marketing.
What is Wesley Burger's email address?
Wesley Burger's email address is we****@****hoo.com
What schools did Wesley Burger attend?
Wesley Burger attended University Of South Africa/universiteit Van Suid-Afrika, Durban Technical College, Brettonwood High School.
What are some of Wesley Burger's interests?
Wesley Burger has interest in Professional Networking, Skiing, Snowboarding, Wildlife, Surfing, Gourmet Cooking, Playing Guitar, Digital Photography.
What skills is Wesley Burger known for?
Wesley Burger has skills like Customer Service, Management.
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Wesley Burger
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