Wesley Elianna Devore Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, Ca, Us

• Develop key account Marketing strategies aligned with sales and broader product marketing objectives and direct execution plan• Manage $1.2M Global Trade Marketing budget, analyze ROI, and liaise with Key Account Marketing leads to optimize performance• Identify IDQ Score Optimizations and direct the design and implementation of Amazon A+ Content to improve organic impressions and glance view performance• Provide brand history and overall category | product expertise to train cross-functional marketing leads

Los Angeles, Ca, Us

• Acted as liaison to facilitate the integration of the PreSonus marketing team into the larger FMIC organization across Digital, Growth, Integrated, Artist, and Operational Marketing teams• Directed the design and implementation of PreSonus Academy retail curriculum• Led cross-functional and -organizational teams to bring new flagship hardware and software products to market, guide overall messaging, and ensure marketing collateral was delivered on time and within budget• Acted as liaison to facilitate the integration of the PreSonus marketing team into the larger FMIC organization across Digital, Growth, Integrated, Artist, and Operational Marketing teams• Directed the design and implementation of PreSonus Academy retail curriculum• Led cross-functional and -organizational teams to bring new flagship hardware and software products to market, guide overall messaging, and ensure marketing collateral was delivered on time and within budget• Directed overall content creation and quality assurance efforts and supplied critical operational support throughout the build and go-live process for the PreSonus website migration

Baton Rouge, Louisiana, Us

•Directed the overall brand and product launch strategies, aligning marketing activities with larger organizational priorities •Managed $2.2M Global Marketing budget, including digital and print advertising, key partner co-op, and sponsorship agreements•Directed social media and creative goals to increase brand attachment among key demographics and provide customers with an inclusive brand experience•Provided historical data, brand, and product information to executive leadership as part of the merger with FMIC

Baton Rouge, Louisiana, Us

•Directed strategic marketing plans for hardware, software, and SaaS products and identified new market and demographic opportunities•Created CRM strategies to increase customer LTV and software/hardware attachment rates•Led overall brand and product messaging to develop representational content strategies targeting key personas and opening the brand aperture to new demographics.•Executed ongoing marketing messaging to renew interest in core products resulting in a 60% YoY revenue increase

Baton Rouge, Louisiana, Us

• Managed contract writers, graphic illustrators, and localization team to deliver all forward-facing user documentation • Set annual localization budget for translation and transcreation and reduced annual documentation cost by over 50%• Directed the development of standardized documentation production methods and templates • Acted as lead technical writer for user manuals, training guides, SEO articles, and white papers, as well as disruptive content marketing materials for B2B sales strategies

Baton Rouge, Louisiana, Us

•Led the development and messaging for 65+ hardware and software products across seven categories, including multiple award-winning and first-to-market products: first iPad App to control a digital mixer (StudioLive Remote), first SMAART integration into a digital mixer (Virtual StudioLive), first Dante-enabled loudspeaker (StudioLive AI-series)•Managed cross-functional international hardware and software development teams to deliver products to market and achieve brand objectives•Developed strategic marketing plan for products and identified market opportunities and risks and coordinated with Sales and Marketing to achieve sales forecasts and gain market penetration•Demonstrated new products for media at tradeshows as well as to key account leadership at dealer visits

Baton Rouge, Louisiana, Us

• Managed team of 3 testers.• Developed the first PreSonus test procedures for hardware and software products to validate product specifications and identify potential customer service issues.• Lead tester for StudioLive 16.4.2 which became the #1 selling mixer in its class and was responsible for 100% YoY company growth.• Lead tester for Studio One, now the faster growing digital audio workstation software on the market.

Baton Rouge, Louisiana, Us

Managed team of 8 support staff. Developed and authored first tech support training manual. Developed and authored first PreSonus searchable FAQ. Developed and moderated first PreSonus user forum.

Oversaw telephone and email support as well as moderated the Sounds Online forum. Developed training videos that resulted in a 10% reduction in overall call volume. Developed set-up guides, templates, and other online resources within the searchable FAQ.

Westlake Village, Ca, Us

Consistent top sales performer with monthly gross sales averaging $90,000. Top gross profit sales person within Pro Audio department. Provided external customer service with onsite studio and live sound installation and training.

Westlake Village, Ca, Us

Bachelor Of Arts (B.A.), Liberal Arts And Sciences/Liberal Studies

Francophone African Literature