Wesley Farnsworth Email & Phone Number

Cedar Falls, Ia, Us

• Formulate communication strategies to optimize engagement across variousorganizational channels.• Manage daily coordination and execution of both external and internalcommunication materials in support of organizational activities.• Author a diverse range of content, including intranet pages, newsletters, and executivecommunications.• Collaborate with colleagues to ensure the efficient progression and deployment oforganizational initiatives.• Create supplementary communications content to meet evolving organizationalneeds.

• Teach Graphic Design related classed to 18-20 students in a virtual classroom setting.• Grade assignments and provide mentorship wherever possible.

United States

• Managed the implementation and maintenance of the corporate intranet usingAtlassian's Confluence, ensuring secure access for international team members andsafeguarding sensitive data.• Implemented a cultural exchange feature within the intranet, fostering a sense ofcommunity by facilitating the sharing of media recommendations and personal photosamong remote employees.• Produced instructional videos to enhance employee proficiency with intranet tools,promoting self-sufficiency and effective utilization of the platform.• Collaborated with Human Resources to streamline the onboarding process via theintranet, providing new hires with immediate access to vital information and resourcesfor a smooth transition into the company.• Created timelines and set clear expectations with cross-functional stakeholders.

88Th Air Base Wing, Wright-Patterson Force Base, Ohio

• Collaborate with multiple cross-functional teams to develop and deliver organizational messages to internal and external audiences to shape public opinion. • Developed key documents including a 100-day new leadership engagement plan, an organizational communication plan, and policies and procedures. I frequently manage projects creating multi-media content for distribution through internal and external outlets.• Escort commercial media into restricted or controlled areas on the installation to facilitate newsgathering. • Review multi-page documents to ensure suitability for public release. I also coordinate with authors for corrections and or edits. • Coordinated production of live-streamed town hall meetings during the pandemic.• Manage a wide variety of additional programs including: Software License Manager, processing Freedom of Information Act queries, Computer Account Manager, Emergency Management Representative, and Government Purchase Card holder, where I executed more than $30k in equipment, utilities, and training purchases annually.

88Th Air Base Wing, Wright-Patterson Air Force Base, Ohio

• Supervised a team of three photographers completing an average of 1,400 job requests annually and delivering more than 4k products in support of military personnel from a 5-state region and a base population of more than 30,000 people. • Advised base leadership on office capabilities to communicate their message through visual means. • Hired and trained employees.• Researched, authored, and edited news / feature print articles, multi-media pieces and other content for use in base publications, websites, and social media.• Annually, planned and executed documentation of the U.S. Air Force Marathon to promote the race and attract new runners.• PA lead for the 2019 Air Force Materiel Command Annual Excellence Awards banquet. Successfully completed 55 graphics products and delivered more than 200 images within a 48-hour timeline, which was 90% faster than previous years.• Researched and implemented an online scheduling platform for studio operations, enabling customers throughout the surrounding 5 states to use technology to make appointments at their convenience. Air Force PA leadership now recognizes the scheduling platform as a best practice.• Developed and implemented office’s image archiving program. This program ensured compliance with DoD and Air Force standards. • Safeguarded an equipment inventory valued at more than $130,000.• Represented Air Force Materiel Command on the Air Force Equipment Review Panel. Provided feedback on career field needs and passed on firsthand knowledge of equipment capabilities and limitations gleaned from field-testing.• Acted in a wide variety of additional roles including Software License Manager, and primary Government Purchase Card holder, executing more than $30k in equipment, utilities, and training purchases annually.

88Th Air Base Wing, Wright-Patterson Air Force Base, Ohio

• Supervised a team of three photographers completing an average of 1,400 job requests annually and delivering more than 4k products in support of military personnel from a 5-state region and a base population of more than 30,000 people. • Advised base leadership on office capabilities to communicate their message through visual means. • Hired and trained employees.• Researched, authored, and edited news / feature print articles, multi-media pieces and other content for use in base publications, websites, and social media.• Annually, planned and executed documentation of the U.S. Air Force Marathon to promote the race and attract new runners.• PA lead for the 2019 Air Force Materiel Command Annual Excellence Awards banquet. Successfully completed 55 graphics products and delivered more than 200 images within a 48-hour timeline, which was 90% faster than previous years.• Researched and implemented an online scheduling platform for studio operations, enabling customers throughout the surrounding 5 states to use technology to make appointments at their convenience. Air Force PA leadership now recognizes the scheduling platform as a best practice.• Developed and implemented office’s image archiving program. This program ensured compliance with DoD and Air Force standards. • Safeguarded an equipment inventory valued at more than $130,000.• Represented Air Force Materiel Command on the Air Force Equipment Review Panel. Provided feedback on career field needs and passed on firsthand knowledge of equipment capabilities and limitations gleaned from field-testing.• Acted in a wide variety of additional roles including Software License Manager, and primary Government Purchase Card holder, executing more than $30k in equipment, utilities, and training purchases annually.

Various

• Authored more than 70 news and feature print articles and delivered more than 20,000 images to customers. • Planned and conducted base tours for local civic leaders and JROTC units, and arranged local speaking engagements. • Served as an official crime scene and forensic photographer, responsible for gathering evidentiary images at the direction of law enforcement officials.• Acted as the non-commissioned officer in charge of the Ft Eustis Public Affairs Office (satellite location for the main office located at Langley AFB). • Created a photography guide which was distributed to approx. 80 public relations liaison Soldiers, enabling the capture of quality imagery to submit for print and online publication. • Advised senior leaders, explaining the communication capabilities of my office.• Deployed to Afghanistan in support of Operation Enduring Freedom with Provincial Reconstruction Team Paktya. I was solely responsible for capturing our unit’s mission while in the country.• Served as the deployed units’ social media manager; Facebook membership increased 122% and more than 80k views/interactions.• Oversaw a radio interview between the commanding officer and a stateside radio station. This included researching the journalist, prepping the commander on expectations, and recapping the interview.• Received a CEO-level “shout-out” at the PA Worldwide conference as an “example of what every Airman should be doing.”• Competitively selected for the 52nd Presidential Inauguration documentation team. One of four photographers assigned to the capitol building on Inauguration Day. The Joint Task Force - National Capitol Region commander recognized me for excellence and the JTF-NCR PA Chief credited me with “the image that will go down in history for the Inauguration.”

Dayton, Ohio

• Teach Design Processes to 18 student classes in both an in-person and a virtual classroom setting.• Instruct students on graphic design basics, illustration, photo manipulation, page layout, and composition using Adobe Photoshop, Adobe Illustrator, and Adobe InDesign.• Grade assignments including postcards, billboards, books, posters, web banners, and more

Dayton, Ohio

Owned and operated a portrait photography business, providing weddings, professional headshots, engagement photos, family photos, and senior photo services. Managed/created all social media channels, budgeting, bookkeeping, advertising, and marketing.

Jackson, Michigan

Served as the Assistant General Manager and oversaw daily operations of a 57 room hotel including the hiring, supervision and training of 15 employees throughout 4 departments, including maintance, housekeeping, laundry and front desk. Managed corporate direct bill accounts and assisted with managing and forecasting the hotel budget. Ensured hotel brand customer service standards were consistently met ensuring a high customer satisfaction rate.

Responsible for cold calling and following through on provided leads. My job was to get local businesses setup to process credit cards through Central Payment Corp. I also served as their account manager responding to questions or problems that arose in regards to card processing and their accounts with CPC.

Provided customers with assistance in locating products throughout the store, and served as one of the subject matter experts in the lawn and garden section while waiting to leave for the Air Force.

Jackson, Michigan, United States

Jackson, Michigan, United States

Master'S Degree, Online Marketing, 4.0

This program was designed to teach me how to effectively utilize the Internet, search engines, email, social networks, and an assortment.

Mfa, Media Design, 3.82 Gpa

This master's degree provides an advanced look at the numerous opportunities found within the field of multi-channel marketing by taking.

Ba, Small Business Administration/Management

Activities and Societies: Student Veterans of AmericaStudied Business Management and entrepreneurship. Classes revolved around idea.

Associate'S Degree, Audio Visual Communication

Studied audiovisual production

Web Design/ Graphic Design

Studied graphic design and website development.