Wesley Hartley

Wesley Hartley Email and Phone Number

Chief Commercial Officer (CCO) @ Leaf
Newcastle upon Tyne, GB
Wesley Hartley's Location
Newcastle Upon Tyne, England, United Kingdom, United Kingdom
Wesley Hartley's Contact Details

Wesley Hartley work email

Wesley Hartley personal email

n/a
About Wesley Hartley

For the past 7 years, Wesley has been involved in helping to build Leaf into a leading performance marketing technology & services specialist.Leaf is a tech company that provides end-to-end performance marketing services for ambitious eCommerce businesses, empowering them to drive profitable and sustainable revenues and brand growth from paid digital marketing. From scaleup challenger brands to enterprise retailers selling to millions of customers all over the globe, our solutions are designed to enable us and our clients to make smarter decisions and drive material efficiencies across paid marketing operations. By putting our technology at the very core of service delivery, we are redefining the marketing agency model of the 21st century. We’re building a global team of industry-leading specialists to deliver unrivalled results and an unprecedented service experience.Wesley's key areas of expertise are digital audience development and product marketing and he has been involved in developing and executing customer acquisition strategies for global, national and local brands.Specialisms:Customer Acquisition & Retention Strategy - for eCommerce and entertainment brands.Product Development - feeding business intelligence and strategic direction into Leaf products.Product Marketing - overseeing messaging, market positioning and copywriting for digital marketing campaigns, web, brand and product. Editor of the Leaf Grow website.Sales & Customer Success - strategic support and direction.Wesley has a wealth of experience in managing teams to drive digital sales growth and audience development for eCommerce and entertainment brands and in helping to build sustainable social enterprises and high-growth technology businesses through financial investment.

Wesley Hartley's Current Company Details
Leaf

Leaf

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Chief Commercial Officer (CCO)
Newcastle upon Tyne, GB
Website:
leafgrow.io
Employees:
48
Wesley Hartley Work Experience Details
  • Leaf
    Chief Commercial Officer (Cco)
    Leaf
    Newcastle Upon Tyne, Gb
  • Leaf
    Chief Revenue Officer (Cro)
    Leaf Aug 2022 - Present
    Newcastle Upon Tyne, England, Gb
    Responsible for customer acquisition and retention, including Rev Ops and developing frameworks for performance marketing strategy and client success.
  • Leaf
    Vp Of Strategy & Client Delivery
    Leaf Jan 2018 - Sep 2022
    Newcastle Upon Tyne, England, Gb
    Responsible for developing and evolving an integrated strategy across client delivery, product and sales/marketing. I also oversee client delivery across Performance Marketing, Technical and Creative Services.
  • Leaf
    Head Of Client Services
    Leaf Jan 2017 - Jan 2018
    Newcastle Upon Tyne, England, Gb
    Oversaw the establishment and strategic operation of Leaf's performance marketing agency, which specialises in 'paid-social' and provides 'growth-as-a-service' for a range of eCommerce, retail and entertainment companies.
  • Leaf
    Social Media & Curation Strategy
    Leaf Sep 2015 - Dec 2016
    Newcastle Upon Tyne, England, Gb
    Responsible for all things artist, music and copywriting:- Social media strategy and implementation of campaigns.- Digital marketing and brand copy including Ads, Web, App Store, and all other Leaf digital profiles.- Push notification marketing. - Business development.- Fundraising & business plan development.- Development and implementation of curation strategy (specifically around editorial and artist playlists).Editor of the Leaf Music Blog.
  • Northstar Ventures Uk
    Investment Manager
    Northstar Ventures Uk Mar 2014 - Aug 2015
    Newcastle Upon Tyne, Tyne And Wear, Gb
    As an investment manager, I was responsible for sourcing and completing investments in start-up and early-stage technology companies and helping a portfolio of investee companies to prepare for subsequent investment rounds and build high growth, scalable businesses.
  • Self Employed
    Strategic Development Consultant
    Self Employed May 2013 - Jan 2014
    • Strategic planning and development of a social-impact-bond funded project to provide intervention and training services for young people on the periphery of the care system and families in crisis in the community.• Producing business plans in relation to a proposal to establish an industry standard model of key working for young people about to leave the care service; including creation of employment, independent living and social skills training schemes. • Fundraising strategy planning/fundraising consultancy• Bid writing• Managing stakeholder and client relationships• Financial modelling• Social Impact Bond and Payment By Results research and development• Contract negotiation
  • Social Investment Business
    Investment Analyst
    Social Investment Business Oct 2010 - Apr 2013
    London, Gb
    • Assessment of large grant and loan applications (up to £2million), using diverse funding criteria.• Extensive research, due diligence and analysis of complex written and financial information to make objective decisions.• Appraisal of strategies, business plans and ability of organisations to deliver large, multi-layered projects and set-up/mange social enterprises effectively.• Preparation of extensive reports communicating judgments constructively and concisely to senior management and external investment committees.• Fund management including application, criteria and assessment model design.• Business development in sourcing new clients and partners; pipeline enhancement through identifying and tailoring investment packages/opportunities to suit new and existing clients’ needs.• Monitoring of investments and supporting organisations to achieve objectives within set timescales through provision of advice and conducting regular reviews; establishing milestones and recovery strategies where needed.• Managing a large portfolio of investees, identifying potential issues and negotiating solutions.• Stakeholder management and daily liaison with a variety of central government departments, applicants and investment holders, including regular investment and monitoring visits.• Signposting and interaction with co-funders and other support organisations. • Delivering presentations for internal and external investment committees.

Wesley Hartley Skills

Start Ups Business Strategy Funding Entrepreneurship Business Planning Business Development Venture Capital Music Portfolio Management Investments Private Equity Content Curation Digital Strategy Social Media Mobile Applications Digital Media Due Diligence Finance Corporate Finance Financial Modeling Strategy Mergers And Acquisitions Music Production Social Media Advertising Digital Marketing Marketing Social Media Marketing Marketing Strategy Online Marketing

Wesley Hartley Education Details

  • Northumbria University
    Northumbria University
    Politics And Sociology
  • St Wilfrids C Of E High School
    St Wilfrids C Of E High School

Frequently Asked Questions about Wesley Hartley

What company does Wesley Hartley work for?

Wesley Hartley works for Leaf

What is Wesley Hartley's role at the current company?

Wesley Hartley's current role is Chief Commercial Officer (CCO).

What is Wesley Hartley's email address?

Wesley Hartley's email address is we****@****grow.io

What schools did Wesley Hartley attend?

Wesley Hartley attended Northumbria University, St Wilfrids C Of E High School.

What skills is Wesley Hartley known for?

Wesley Hartley has skills like Start Ups, Business Strategy, Funding, Entrepreneurship, Business Planning, Business Development, Venture Capital, Music, Portfolio Management, Investments, Private Equity, Content Curation.

Who are Wesley Hartley's colleagues?

Wesley Hartley's colleagues are Andrea Cuneo, Randall González, Tiara Dwiputri, Ayesha Khalid, Marlon Aguero, Adriel Mora Gamboa, Mobile Film Making.

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