Wesley Kim Email and Phone Number
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Strategic global marketing leader with over 20 years of experience accelerating brand & business growth for category-leading products in the consumer technology industries. Skilled in achieving mission-critical goals by strengthening brand equity to generating consumer demand, and converting key challenges into actionable opportunities, and mobilizing teams to achieve.Experienced in positioning product marketing strategies with integrated go-to-market launch campaigns that breakthrough full-funnel consumer journeys from awareness, evaluation, conversion, retention. Passionate about marrying the art & science of storytelling at the intersect of creativity & technology, amplified through culture, communities, commerce.---------------------------------------------------------------------------------------------------------------------Specialties:1) Team Leadership & Development: Defining strategic vision & roadmap, org design & process, building inclusive, high-performing teams. 2) Brand Strategy, Product Marketing, & GTM:Branding narrative & identity, product/market positioning, integrated marketing communications, advertising, PR, media mix, launch operations.3) Digital to Retail/Channel Marketing:DTC, eCommerce, Online/In-store channel marketing, merchandising, experiential, journey optimization, MarTech stack targeting & measurement, performance marketing. 4) Marketing Partnerships:Business development, partner marketing, creator/influencer, passion-points marketing. 5) Award-Winning Marketing Industry Recognition:Numerous Cannes Lions, Webby, Effie, D&AD, Shorty awards.
Apple
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Head Of Marketing, KoreaApple Oct 2023 - PresentCupertino, California, Us
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Vice President, Global Head Of MarketingBelkin Oct 2019 - Sep 2023El Segundo, Ca, UsGlobal Head of Marketing for Belkin International’s portfolio of brands’ Belkin, Linksys, Wemo, the global market leader in design & quality-driven consumer tech accessories & peripherals that charge, protect, connect, empowering people’s potential to BeReadyForToday.Leading end-to-end marketing functions across global and local teams in AMER, LATAM, EMEA, APAC, ANZ, 80+ org responsible for product marketing, brand marketing, integrated marketing, campaign/creative development, PR, social, experiential, digital, eCommerce, CRM, retail/channel marketing, localization, and operations for the go-to-market of 100+ NPIs launched annually and distributed B2C in global Apple retail, mobile operators, CE/specialty retailers, and B2B at enterprise, education, government verticals. -
Senior Director, Global Marketing & Partnership MarketingSamsung Mobile Jan 2016 - Apr 2019Gyeonggi-Do, Suwon-Si, KrLeading global marketing & partnership marketing to maximize the reach & impact for Galaxy mobile flagships’ smartphones, PCs, tablets, wearables, VR with strategic partners across key passion pillars of content creation, gaming/entertainment, productivity, health/fitness.Reinforced hero marketing launch, sustain, cultural and commercial moments initiatives with key platforms/channels, content/services, media/creators; accelerating multi-year growth in revenue, market share, purchase intent, brand preference. -
Director, Global Digital & Social MarketingSamsung Mobile Nov 2011 - Jan 2016Gyeonggi-Do, Suwon-Si, KrThe global digital marketing team built and scaled Samsung Mobile's industry leading digital & social marketing practice across all owned, earned, paid channels to become the fasting growing & #1 influential social brand in the consumer electronics category by 2016 (ranked by highest audience reach & engagement levels by Gartner).Repositioned and expanded new platforms and communities through tailored content launching & sustaining 25+ global product flagship campaigns that mapped to customer journeys, tapped into culture, creators, media - amplifying demand to direct and in-direct commerce channels.Redesigned the Global Galaxy dotcom as the official product gateway for flagship launches - to maximize the global awareness, consideration, to local conversion efforts that achieved +xx% traffic & revenue growth in 3 years.
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Head Of Global Performance Marketing & Media - Mobile DevicesNokia Mar 2009 - Jul 2011Espoo, Southern Finland, FiGlobal media strategy and performance marketing lead for Nokia’s mobile devices’ business. Leading global media mix planning & investment, targeting & measurement, and agile test/scale operations to maximize the overall effectiveness and efficiency of 50+ countries’ GTM launch & sustain advertising efforts. Managed global media agency networks, data/technology tools, and joint business deals with key media platform/publishers. Led the global media agency RFP of $500M+ by defining overall scope and outcome-based remuneration structure and developing a centralized global media performance reporting center of excellence. -
Senior Manager, Global Services Marketing & Crm - Software & ServicesNokia Mar 2008 - Feb 2009Espoo, Southern Finland, FiLed Nokia services’ marketing & customer retention marketing for (Nokia Ovi Apps store, Maps, Music, Games, Messaging, Cloud services) to maximize service subscribers, engagement, and average revenue and lifetime value from 1b device users globally. Led services’ marketing positioning/messaging, content merchandising, lead capture, 1:1 targeted and automated messaging to gain and onboard new users, drive user engagement, and sustain loyalty.
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Senior Manager, Ecommerce & Digital MarketingVirgin Mobile Usa Jan 2005 - Feb 2008Kansas City, Missouri, UsLed digital & e-commerce performance marketing for youth targeted mobile operator, tripling online subscribers and increasing share of direct-to-consumer sales. Generated demand through brand & performance marketing & media vehicles (display, retargeting, search, SEO, social, mobile), and drove conversion to sales via product marketing content, merchandising, and promotions across key drive periods. -
Marketing Insights Manager, Performance & PlanningVirgin Mobile Usa Jul 2003 - Jan 2005Kansas City, Missouri, UsManaged marketing performance and strategic planning for the CEO/CMO office, to identify key product, consumer, market insights that shaped near & long term initiatives to improve product/services’ subscriber growth, ARPU, active usage, retail/channel sales, and churn prevention strategies with cross-functional teams.
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Marketing Performance Analyst - Ecommerce/ Retail MarketingCoach Mar 2001 - Dec 2002New York, Ny, UsManaged digital marketing, e-commerce, & direct retail marketing and merchandising performance analytics and strategic planning to accelerate shift from traditional leatherware, to a modern direct-to-consumer omni-retail lifestyle fashion brand.
Wesley Kim Skills
Wesley Kim Education Details
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Isenberg School Of Management, Umass AmherstMarketing & Business Management -
Yonsei UniversityAnd Linguistics
Frequently Asked Questions about Wesley Kim
What company does Wesley Kim work for?
Wesley Kim works for Apple
What is Wesley Kim's role at the current company?
Wesley Kim's current role is Head of Marketing Apple Korea | ex Belkin, Samsung, Nokia | Consumer Tech Marketing Leader |.
What is Wesley Kim's email address?
Wesley Kim's email address is we****@****hoo.com
What schools did Wesley Kim attend?
Wesley Kim attended Isenberg School Of Management, Umass Amherst, Yonsei University.
What skills is Wesley Kim known for?
Wesley Kim has skills like Digital Marketing, Strategic Partnerships, Digital Strategy, Digital Media, Mobile Devices, Mobile Marketing, E Commerce, Seo, Strategy, Product Marketing, Social Media Marketing, Analytics.
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