Wesley Chai Email & Phone Number

Melbourne, Australia

At EAP, I have successfully spearheaded impactful branding and BTL inbound marketing strategies. Using a robust data analysis methodology, I consistently drove yearly sales growth for the FMCG brand's hygiene and food services products in AUSNZ and Singapore.Moreover, I have managed the design, development, and launch of a range of TGA-approved.

Melbourne, Australia

In January 2016, I was seconded as the International Admissions Officer for the Africa Region. Within two months, I met our admissions target. My primary responsibility was providing high-level, customer-focused administrative services to internal and external stakeholders, such as student prospects, international agents, faculty members, and partner.

Melbourne, Australia

Over the first 12 months, I implemented a meticulously planned multi-channel marketing campaign that combined conventional and digital marketing strategies. This campaign significantly boosted our brand recognition and led to a substantial 30% increase in sales leads.I executed a branding and product launch exercise at a high-profile cleaning industry expo.

Melbourne, Australia

I revamped the faculty website's content to make it highly optimized for SEO, which led to a staggering 200% increase in website traffic. I introduced focused content during faculty recruitment exercises and kept a sharp eye on site traffic, inbound links, and campaign performance. I analysed digital campaign outcomes and prepared thorough, data-driven.

Melbourne, Australia

Through data analysis and the implementation of new marketing and engagement strategies, I helped to strengthen the relationships between the university and its international alumni community. As part of this effort, I spearheaded the first series of International Alumni Networking events in five Southeast Asian cities, generating over 700 alumni leads. I.

Singapore

I have executed various below-the-line (BTL) and digital brand engagement exercises for a diverse range of clients such as Savills, The Ascott Limited, Western Digital, and Gosh Advertising. Additionally, I oversaw a 12-month online marketing regional campaign for Western Digital. The campaign involved online contests and surveys to promote their latest.

Master, Multimedia

Activities and Societies: President - Swinburne International Student Association; International Student Representative - Swinburne.

Honours, Multimedia Design

Activities and Societies: Vice President/Co-founder - Swinburne International Student Association; Student Representative - Swinburne.

Media Design

International Student Exchange Program, Winter Semester

Bachelor, Multimedia Design

Activities and Societies: Orientation Host - International Student OrientationExchange student to Fachhochschule Mainz - Winter Semester.