Wesley Chai Email & Phone Number

Melbourne, Australia

At EAP, I have successfully spearheaded impactful branding and BTL inbound marketing strategies. Using a robust data analysis methodology, I consistently drove yearly sales growth for the FMCG brand's hygiene and food services products in AUSNZ and Singapore.Moreover, I have managed the design, development, and launch of a range of TGA-approved disinfecting and medical products and a B2C eCommerce website that was launched during the COVID-19 pandemic lockdown. These projects showcase my strong project management skills and ability to deliver under challenging circumstances.I am also proud to have led a CSR initiative where the Malaysian parent company sponsored an 18-month climate change and conservation research project managed by WWF-Malaysia from 2022 to 2023. This initiative aligns with my values, and giving back to the community and supporting environmental causes is essential.

Melbourne, Australia

In January 2016, I was seconded as the International Admissions Officer for the Africa Region. Within two months, I met our admissions target. My primary responsibility was providing high-level, customer-focused administrative services to internal and external stakeholders, such as student prospects, international agents, faculty members, and partner institutions.I assisted the International Admissions Coordinator (Africa Region) and other teams in assessing applicants' academic qualifications, including IELTS and advanced standing eligibility, in a timely and correct manner. I also monitored and followed up on the processing of applications with faculties, agents, institutional partners, and students and organised any additional information required to finalise the application outcome.

Melbourne, Australia

Over the first 12 months, I implemented a meticulously planned multi-channel marketing campaign that combined conventional and digital marketing strategies. This campaign significantly boosted our brand recognition and led to a substantial 30% increase in sales leads.I executed a branding and product launch exercise at a high-profile cleaning industry expo in New Zealand. This event generated quality leads for local distributors and achieved a 30% sales conversion success rate.I undertook the responsibility of drafting the company's sustainability policies and procedures. This was a challenging process that ultimately led to our successful qualification for international green label and food safety standard certifications such as FSC®, PEFC, and HACCP.

Melbourne, Australia

I revamped the faculty website's content to make it highly optimized for SEO, which led to a staggering 200% increase in website traffic. I introduced focused content during faculty recruitment exercises and kept a sharp eye on site traffic, inbound links, and campaign performance. I analysed digital campaign outcomes and prepared thorough, data-driven reports for faculty stakeholders.In addition to that, I provided top-notch administrative support for a range of faculty projects, including the redesign of microsites, organisation of Open Day events, and management of the faculty's LinkedIn accounts.

Melbourne, Australia

Through data analysis and the implementation of new marketing and engagement strategies, I helped to strengthen the relationships between the university and its international alumni community. As part of this effort, I spearheaded the first series of International Alumni Networking events in five Southeast Asian cities, generating over 700 alumni leads. I also fostered collaborative relationships between the Alumni Office and faculties, international partners, international alumni chapters, and alumni volunteers to support existing and future alumni activities. In addition, I planned and hosted domestic alumni networking events, including high-profile public lectures, faculty reunions, and exclusive advancement events for existing donors and targeted prospects.

Singapore

I have executed various below-the-line (BTL) and digital brand engagement exercises for a diverse range of clients such as Savills, The Ascott Limited, Western Digital, and Gosh Advertising. Additionally, I oversaw a 12-month online marketing regional campaign for Western Digital. The campaign involved online contests and surveys to promote their latest range of performance hard drives that were launched in Asia and AUSNZ.

Master, Multimedia

Activities and Societies: President - Swinburne International Student Association; International Student Representative - Swinburne.

Honours, Multimedia Design

Activities and Societies: Vice President/Co-founder - Swinburne International Student Association; Student Representative - Swinburne.

Media Design

International Student Exchange Program, Winter Semester

Bachelor, Multimedia Design

Activities and Societies: Orientation Host - International Student OrientationExchange student to Fachhochschule Mainz - Winter Semester.