• Led new feature development, identified constraints, and documented key details for web, mobile (iOS, Android) and social media• Evaluated trends and KPI’s post launch and leveraged data insights to drive continuous improvement of customer acquisition, engagement, and retention metrics• Defined and enhanced SaaS customer experiences working closely with UI/UX designers• Developed cross-platform ecommerce integration with Square and BigCommerce ecommerce platforms• Communicated product details for new features to Customer Success, Marketing, and Sales teams

• Manage re-launch of Streaming sVOD (desktop/mobile/OTT), MAM platform, and IP Licensing products• Serve as a strategic partner of the business, ensuring alignment with business groups on strategic vision and business priorities• Direct product lifecycle from conception to launch, identify new product opportunities and features• Oversee product development and release lifecycle, ensure on time delivery of features and functionalities• Conduct industry and customer research to understand user needs, marketplace competition, and entertainment industry trends• Test product features and functionalities, determine and measure KPIs

• Executed the digital strategy of the ecommerce platform, successfully launching direct-to-consumer subscription sites for Johnson & Johnson, SkinMedica, Seed, Dr. Denese, Old Navy, and babyGap• Conceptualized new product features to take advantage of identified market needs• Managed the design, development, production, roll-out, of digital experiences using Agile/Scrum methodology• Defined detailed product specs, user stories, test cases, maintained documentation, and managed cross-functional teams to deliveragainst requests and priorities• Partnered with internal teams to onboard new clients, including serving as the digital representative in team and client meetings• Drafted wireframes, design comps, and design collections depicting UX, user flows, and user interactions• Served as key member of the client projects, playing critical role in the success of marketing, revenue, and client retention• Consulted with new clients to ensure assets met technical specifications.• Served as the digital subject matter expert to both internal teams and external clients• Defined scope, priorities, requirements, and approach for ecommerce and reporting products

• Directed product strategy and technical development of MDA’s future-state ecommerce platform, driving top-line growth for the global brands Spinning, PeakPilates, and CrossCore• Managed product development and implementation of SPINPro mobile app (iOS/Android)• Provided delivery leadership for Mad Dogg consumer and digital products (website and mobile platforms), to provide strategicguidance and ensure alignment with company goals• Served as the key day to day contact to strategic partners, ensuring that their goals, voice, and requirements were represented through the entire product lifecycle• Developed detailed analytic reports with insights on products progression, product adoption, and digital opportunities• Responsible for the product metrics (KPIs) and use the same metrics to drive prioritization.• Coordinated execution of product delivery by working closely with engineering, operations, design, and marketing teams

Directed the long-term digital strategy, completing over 100 web and digital media projects involving notable organizations, such as: Omnicom Media Group, USA Today, Intel, Honda, Sweet Lady Jane, GM, Girl Scouts, and Hulu.

Oversaw direction, strategy, and development of three revenue generating web properties: Ethics & Compliance Alliance, Inspirational Leadership Alliance, and the ecoStrategy Alliance. Managed multiple projects, design and development teams, and institutional processes and procedures.

Directed Marketing content distribution strategy and development of Predictive Content landing pages and Account-Based Marketing email campaigns. Developing internal "Colleague Relationship Management" system and Story Idol platform (profiled in the NY Times).

Maintained and enhanced a web-based SDLC for corporate roll-out. Created a centralized project directory for all required deliverables and best practices. Coordinated with the architecture group to devise a new information system strategy