Wesley Phillips Email & Phone Number

Chicago, Illinois, United States

- Work with leadership on overall portfolio management and brand development strategies- Engage in market with sales team, leadership, and overall retail account base to maintain knowledge of industry trends through market survey activities- Work alongside sales leadership to develop effective tools for sales through training, education, and employee engagement- Work with sales management and leadership to establish, monitor, and impact annual business plan- Curate a portfolio that offers the best beers and beverages available to the 8 county Chicagoland market

Chicago, Illinois, United States

• Teach start up brewery candidates how to navigate sales and distribution strategies while operating in the three-tier system• Guide candidates through the foundation of their concept to understanding and developing their customer base • Educate candidates on managing their pricing structure & manage their margins using trade math, establish effective marketing budgets, and grasp the basic legal requirements of operating in the beverage alcohol space

National

• Developed a brokerage partnership & sales management model for Beverage Suppliers• Recruited Supplier & Distributor partners across multiple States, developing products for sales & distribution• Managed sales, marketing, and logistics between Suppliers and Beverage Distributors • Professional consultation to multiple beverage Suppliers

1103 Butterfield Rd, Aurora, Il 60502

• Developed company sales plan & financial budget, integrating the strategies of 70+ Suppliers• Company Leader in Sales, Supplier Management and Brand Management, working directly with the President and Leadership• Worked with a Sales Team of 50+ executing against annual business plan strategies and coaching to meet sales goals• Recruited new Suppliers to expand & improve our portfolio, more than doubling our portfolio from less than 30 Suppliers to more than 70 and expanded our business into the Craft Spirits channel• Engaged with a network of Supplier & Distributor partners to develop strategies & adapt to industry trends• Developed employee training & engagement programs• Developed and maintained strong relationships with Key Retail Accounts across 8 counties of the Chicagoland area• Executed a formal Trade Expo annually for 2000+ guests, presenting our portfolio to retailers, press contacts, and key industry influencers• My career began as a sales rep in the field, and I was originally the only On Premise rep for the city of Chicago, more than doubling our business year over year for the first 3 years, and achieved growth between 75% - 85% in years 4 and 5 before being promoted to Sales Manager