Working with organizations to help them come up with a strategy for the types of digital content they should be producing to meet their goals and then helping them execute their plan. This may involve telling stories through video that will be played at a live event or producing podcasts, videos or photos for social media. After a clear plan is developed, the team that is producing the content, whether they are in-house or external contractors, may need additional coaching to make sure there are clear roles and responsibilities for every step of the journey.